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Domestic Marketing Manager

Location:
San Juan, Philippines
Posted:
December 21, 2020

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Resume:

RYAN PHILIP

TEH MARQUEZ

> MARKETING PROFESSIONAL

• 32 years of age

• American citizen

• Philippine resident

M: +639*********

E: adiula@r.postjobfree.com

I am a highly passionate marketing dynamo with over a decade of experience. Having worked in both brand management and advertising agency roles, I can offer brands insightful strategies grounded on measurable results. From grassroot activations to digital marketing strategies, my knowledge and experience would be a valuable asset to any brand looking to rise above the noise.

EXPERIENCE

UNIVERSAL MUSIC GROUP PHILIPPINES (MCA MUSIC INC)

DOMESTIC MARKETING MANAGER (JUN 2020 – PRESENT)

• Oversees the planning and execution of the marketing campaigns of all of the domestic artists in the roster of three sub-labels under MCA Music including: Island Records Philippines, Defjam Philippines, and the Pop Label.

• Manages a Team of two Marketing executives.

• Marketing lead and some production management of the Island Records Philippines launch in June 2020.

NEW BUSINESS MANAGER (MAY 2018 – JUN 2020)

• Developed strategic music marketing partnerships with various local and international brands in the Philippines

• Provided brands with bespoke music-based proposals and packages

LEO BURNETT MANILA

SR. ACCOUNT EXECUTIVE (AUG 2016 – MAY 2018) – FORTUNE AND SAMSUNG

ACCOUNT EXECUTIVE (NOV 2012 – AUG 2016) - Marlboro

• Consistent achievement of yearly revenue excess. (2013-2016)

• Successfully managed several large-scale IMC’s for Marlboro, Fortune, and Samsung

SUMMIT MEDIA PUBLISHING

PUBLISHING ASSISTANT (CHILDREN TITLES)

Feb 2012 – Jun 2012

• Co-published K-Zone’s tenth anniversary issue, which garnered highest volume for the title in the past six months.

• Conceptualized and executed multiple creative executions for brand clients’ in-magazine media spots.

RAMCAR FOOD GROUP

BRAND ASSISTANT (TOKYO TOKYO)

Sep 2011 – Jan 2012

• Improved a slow moving product segment by restructuring it into a new SKU.

• Successfully launched the “Tag Your Bento” Facebook promo. This promo garnered the brand its first online presence and fan base.

ASIA BREWERY INC.

BRAND ASSISTANT (ALCOHOL)

Jun 2010 – Jun 2011

• Launched the first Above the Line campaign of Tanduay Ice in which it had earned the brand the second highest volumes in the nationwide alcoholic beverages industry.

• Launched the nationwide integrated marketing campaign that introduced a modern Manila Beer. The brand achieved its targeted yearly volumes in the first three months.

EDUCATION

BS BUSINESS MANAGEMENT ATENEO DE MANILA UNIVERSITY

2006 – 2010

• Major in Communication Technology Management, Minor in Enterprise Development

• Ateneo Junior Marketing Association - AVP for Events (2005-2006)

PROFESSIONAL SKILLS

Brand Management

Integrated Marketing Strategy & Planning

Product Launch Specialization

Client Relations and Networking



Contact this candidate