> MARKETING PROFESSIONAL
• 32 years of age
• American citizen
• Philippine resident
I am a highly passionate marketing dynamo with over a decade of experience. Having worked in both brand management and advertising agency roles, I can offer brands insightful strategies grounded on measurable results. From grassroot activations to digital marketing strategies, my knowledge and experience would be a valuable asset to any brand looking to rise above the noise.
UNIVERSAL MUSIC GROUP PHILIPPINES (MCA MUSIC INC)
DOMESTIC MARKETING MANAGER (JUN 2020 – PRESENT)
• Oversees the planning and execution of the marketing campaigns of all of the domestic artists in the roster of three sub-labels under MCA Music including: Island Records Philippines, Defjam Philippines, and the Pop Label.
• Manages a Team of two Marketing executives.
• Marketing lead and some production management of the Island Records Philippines launch in June 2020.
NEW BUSINESS MANAGER (MAY 2018 – JUN 2020)
• Developed strategic music marketing partnerships with various local and international brands in the Philippines
• Provided brands with bespoke music-based proposals and packages
LEO BURNETT MANILA
SR. ACCOUNT EXECUTIVE (AUG 2016 – MAY 2018) – FORTUNE AND SAMSUNG
ACCOUNT EXECUTIVE (NOV 2012 – AUG 2016) - Marlboro
• Consistent achievement of yearly revenue excess. (2013-2016)
• Successfully managed several large-scale IMC’s for Marlboro, Fortune, and Samsung
SUMMIT MEDIA PUBLISHING
PUBLISHING ASSISTANT (CHILDREN TITLES)
Feb 2012 – Jun 2012
• Co-published K-Zone’s tenth anniversary issue, which garnered highest volume for the title in the past six months.
• Conceptualized and executed multiple creative executions for brand clients’ in-magazine media spots.
RAMCAR FOOD GROUP
BRAND ASSISTANT (TOKYO TOKYO)
Sep 2011 – Jan 2012
• Improved a slow moving product segment by restructuring it into a new SKU.
• Successfully launched the “Tag Your Bento” Facebook promo. This promo garnered the brand its first online presence and fan base.
ASIA BREWERY INC.
BRAND ASSISTANT (ALCOHOL)
Jun 2010 – Jun 2011
• Launched the first Above the Line campaign of Tanduay Ice in which it had earned the brand the second highest volumes in the nationwide alcoholic beverages industry.
• Launched the nationwide integrated marketing campaign that introduced a modern Manila Beer. The brand achieved its targeted yearly volumes in the first three months.
BS BUSINESS MANAGEMENT ATENEO DE MANILA UNIVERSITY
2006 – 2010
• Major in Communication Technology Management, Minor in Enterprise Development
• Ateneo Junior Marketing Association - AVP for Events (2005-2006)
Integrated Marketing Strategy & Planning
Product Launch Specialization
Client Relations and Networking