Digital Marketing Social Media
Resume:
Resume
Will Hackett
Digital Marketing Manager
Performance-driven Marketing Manager skilled in
creating marketing plans and leading successful
product launches, promotions and development.
Well-versed in SEO content creation, social media
audience engagement and brand management.
Contact
Address
1300 4th Ave N.
Nashville, TN, 37208
Phone
adiuai@r.postjobfree.com
Skills
Search
Engine
Optimization
Digital
Strategy Excellent
Content
Management
Copywriting
Excellent
Client
communicati
on
Excellent
Campaign
management Very Good
Wordpress
Very Good
Work History
Marketing Manager, Content and
Strategy
Zeta Global, Nashville, TN
Strategize with internal and external
stakeholders to gain key insights and drive
thought leadership content aligned to market
trends and product initiatives
Create compelling, technical/product
marketing assets, of various scale, utilizing a
consistent narrative aligned with the
overarching brand strategy.
Willing to push boundaries by working across
functions and juggle multiple content projects
and deadlines at a time.
Led content strategy and creation, budgeting
and execution to successfully and quickly
complete digital marketing projects.
2019-11 -
2020-01
SEO Specialist
Jlb LLC (Contract Role), Brentwood, TN
Strategized, managed, and executed SEO
campaigns while conducting keyword,
trending and industry market research.
Produced and submitted weekly reports
outlining progress against KPI objectives.
Built, implemented and updated effective SEO
strategies.
Collaborated with team to define business
requirements for organizational processes,
2019-08 -
2019-11
Excellent
Excellent
Analytics Very Good
achieve productivity standards and adhere to
accuracy standards.
Director of Web Services
Whitehardt, Nashville, TN
Chief Problem Solver and Lead Project
Manager for the entire organic search
department
Offered pricing and feature recommendations
to management and cross-functional teams.
Cultivated and nurtured relationships with
customers in strategic vertical markets to
support ongoing definition of differentiated
product value.
Possessed expert knowledge of competitive
and third party products and translated
knowledge into business strategy.
2018-05 -
2019-08
SEO Manager
Flypaper Digital Marketing, Nashville, TN
Performed in-depth competitor reviews to
check competitor activities with ad
placement, keyword use, placement bids and
landing pages.
Developed paid client ads for use on diverse
social media platforms, achieving average of
2,100 users per ad.
Applied sales forecasting techniques and
strategic planning to verify sales and
profitability of products, lines and services.
Devised email strategies, including
segmenting strategies, welcome email auto
responders and training drip campaigns.
2016-02 -
2018-10
Brand Strategist
William Morris Endeavor (WME), Nashville, TN
Built and strengthened strategic relationships
with vendors, advertising agencies and
leading entertainment partners.
Oversaw preparation of marketing copy,
2011-02 -
2016-01
images, videos, emails and other collateral.
Developed insights on marketing campaigns
to assess performance against goals.
Planned and implemented studies to assess
market conditions and evaluated results to
enhance marketing campaigns.
Education
BBA: Finance And Marketing
University of Georgia - Athens, GA
2006-08 -
2010-05
Certifications
2020-01 Google Ads Fundamentals
2020-01 Google Search
Contact this candidate