Address: **** ********* *****. ********, ** / Dual residence in Atlanta
BBL USA/ Delirium Brands
East Sales Director and National Accounts 2018-Current
Transition role when the Delirium brands parted ways with Wetten Importers and the role has been the same.
Florida distribution is up 60% year to date with the help of Publix and our role as set captain for the high-end import sector.
Hired and managed more staff to help our East business in NYC, Ohio, DC, North Carolina and Florida.
Continue to help with National Accounts but also hired a new person to focus more on that segment for our brands.
Presenting all of our ABP programs to the East distribution network.
National Accounts & East Sales Director 2012-2018
Strong relationships with National Accounts in the on & off premise trade to include Publix, Kroger, ABC, Costco, Meijer, Harris Teeter, Lowes, Price Chopper, Specs, HEB, Taco Mac, Old Chicago, World of Beer Brass Tap, Yardhouse, etc.
Managed wholesalers across the East Coast producing significant growth in sales and influential relationships.
Drove the paramount Delirium, Het Anker, Halve Maan, Oud Beersel, Eggenberg and Detroch Belgian brands to escalated sales and rankings within the company territories.
Contributed ideas for better beer, recipes, and new company marketing and sales concepts.
Shmaltz Brewing Company
Sales Director & Special Brewing Projects Coordinator 2007-2012
Led the company to a 125% growth in 2008.
Spoke at beer seminars and forums discussing the growth of the craft beer industry and specific brand selling tools.
Cultivated essential relationships with national off-premise chain and grocery buyers.
Facilitating sales and growth on the East Coast thru vital partnerships with distributors, accounts, and consumers.
Assisted in the development and sales of the specialty beer series, including barrel aging, cask programming, and yeast generation.
Olde Saratoga Brewing Company/ Mendocino Brewing
Operations, Head Brewer, Marketing, Promotions and Accounting 2005-2007
Supervised marketing and promotions through advertising, festival participation, and product placement.
Coordinated and prioritized all sales and shipments to distributors across the country.
Exceptional understanding of operations and product development through working relationships with both brewmasters.
Organized, implemented, and managed strategic inventory operations for increased revenue and productivity.
Sweetwater Brewing Company
Operations, Marketing, Promotions and Brewer 2003-2005
Executed brand promotions resulting in a 35% sales growth for 2005.
Provided marketing support for exceptional brand introduction into emerging markets.
Implemented strategies for increased productivity yielding 40% more packaged product enabling more growth capacity.
Collaborated with on and off premise accounts to strengthen sales using promotional and merchandising activities.
UBS Financial Services
Registered Investment Associate and Retirement Services Expert 1999-2003
Provided detailed performance reports based on index performance comparison, as well as style deviation and market capture to institutional clients above the 100-million-dollar asset level leading to an average team production of 2.5 million annually.
Designed comprehensive asset allocation models using thorough research for new and existing clients to better position clients in all market cycles.
Market several products and services to high net worth clients as well as large institutional clients in all areas of the country.
Business Degree University of Florida
Minor in Marketing and Sales
Belgian Beer Expert, Cicerone Certified, BJCP Judging
National Brewers Association, Georgia Craft Brewers Guild, Ale Atlanta Member & Georgia Food Industry Association
VIP, Lilypad, Neilson, IRI, Word, Excel, PowerPoint, etc.
References available on request: Wholesalers, Bells collogues, Account personal, etc.