Market Research Analyst

MAREENA APOSTOLOS

* **** *** **.

Danbury, CT ***11

203-***-**** (mobile)

aditri@r.postjobfree.com

https://www.linkedin.com/in/mareena-apostolos

SKILLS: - Thorough understanding of market research methodologies and strategic marketing

-Experience in developing and managing quantitative and qualitative research studies on both the corporate and vendor sides

-Skill in the analysis and translation of both custom and syndicated market research

-Significant experience in conducting research such as customer/user experience, customer satisfaction, NPS, ad effectiveness, concept tests, copy tests and brand tracking, among others

-Expertise in methodology determination, questionnaire design, project management, data analysis, report writing and presentation of findings

-Proficiency in MS Office, SPSS, R, Tableau and Qualtrics

WORK HISTORY: ASSOCIATION OF NATIONAL ADVERTISERS – Current 8 years

Market Research Analyst

Direct the ANA’s Survey Research Program

Oversee topic selection. sample design and determination of the most effective methodology for project objectives

Interpret data and produce actionable findings on topics such as social media engagement/ effectiveness, multi-screen marketing and real-time marketing,

Present findings of research to internal stakeholders (CEO, SVPs) at industry conferences and member committee meetings

Conduct CX, NPS and VOC analysis of online panel to maintain/increase membership

FAMILY MEDICAL LEAVE – 2 years

PEPSI – 3 year extended contract

Senior Research Consultant

Served as a Senior Research Consultant for Pepsi’s national promotions marketing, sports sponsorship marketing and media teams

Organized and managed a wide variety of custom quantitative and qualitative research studies including concept tests, copy tests (both traditional and digital), ad effectiveness research (tv, print and digital), product development research, conjoint analysis and customer segmentation

Determined project strategies, designed questionnaires, managed project timelines, analyzed data, created reports and presented findings to multiple stakholders

GFK – 9 month contract

Senior Research Consultant

Led quantitative research for various clients including IBM and Sprint

Utilized numerous methodologies including A&U studies, customer segmentation and user experience

MARKITECTURE – 9 month contract

Senior Research Consultant

Led research studies and analyses for clients in various industries including CPG, media and healthcare

Served as primary client contact for research projects and mentored junior researchers

GENERAL ELECTRIC – 2 years

Market Research Manager

Performed analyses of consumers’ attitudes about and usage of retail store credit cards to help create the most effective loyalty programs

Worked with internal marketing teams to determine their specific business needs and develop research methodologies, both quantitative and qualitative, to address those needs

Implemented a variety of different types of advertising-related research studies such as copy testing, concept testing and ad effectiveness testing

IBM – 2 years

Market Intelligence Manager – Software Group

Designed and managed numerous quantitative and qualitative research projects, both international and domestic

Performed statistical analyses such as conjoint analysis, key driver analysis, multivariate regression and customer/market segmentation

Developed actionable research for internal marketing, product development and sales stakeholders to meet their business needs

HAMILL ASSOCIATES, INC – 1 year

Market Research Analyst / Project Director

Coordinated and implemented multiple financial services research projects

Directed projects, created surveys, analyzed data, created PowerPoint charts wrote reports on findings and presented those findings to external stakeholders

Worked with various corporate clients, such as Citibank, MasterCard and Schwab, to design actionable studies (methodology determination, questionnaire creation, sample design, etc.)

NFO RESEARCH, INC. – 2 years

Market Research Project Director

Coordinated market research projects, from onset to completion, in various industries including pharmaceutical and CPG

Acted as liaison between external clients and internal operations

Developed and designed research questionnaires, created tab plans, reviewed and approved data tabulations

EDUCATION: UNIVERSITY OF GEORGIA, Athens, GA

Masters of Market Research

FAIRFIELD UNIVERSITY, Fairfield, CT

BS Management – Magna Cum Laude

Highest GPA in Major – 3.84

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