José Gonçalves Neto

Corporate Communications and Media Relations Brazilian/European nationalities

Mobile - +1-917-***-**** /+55-11-983**-****

E-mail aditkd@r.postjobfree.com https://www.linkedin.com/in/josepereiraneto

Languages

Portuguese – Native Fluent

English – Fluent

Spanish – Professional Fluent

German – Basic

French – Intermediate

Highlights

Proved successful experiences on crises management, communication of sensitive topics and reputation management

Almost 20 years in corporate communications/media relations for B2B and B2C

Five times recognized as one of the heads of media relations who best communicates with journalists in Brazil

Eight years of experience as a journalist for influential media outlets in Brazil, such as O Estado de S.Paulo, Folha de S.Paulo and Revista Época

Experience in strategic communications and media relations for Energy, Industry Automation, Infrastructure, Digitization, Biotech, Agro-industrial and Healthcare

Former head of internal and external communications at Siemens Brazil

Management of internal and external teams, with an in deep experience in managing Public Relations agencies in Brazil

Solid background in strategy and execution of communications strategies, with support for corporate, marketing and sales needs

International experience and knowledge of Latin America and Brazilian markets

Experienced with employer branding campaigns

Branded content coordination with marketing and external media partners

Experience on customer support (Eletropaulo Power Company)

As Public/Media Relations/Communications

Siemens Group Brazil

Siemens Healthineers

Genoa Biotech

Maua's City council

McDonald's

Oliver Wyman

Syngenta

Yahoo!

Guascor

Eletropaulo

Unifesp

As a journalist and reporter:

O Estado de São Paulo

Federal University of Sao Paulo

Grupo Folha

Editora Globo

Employment History

Communications Consultant - Since October 2018

Head of Media Relations and Content At Siemens Healthineers - From March to September 2018

Press and P.R. activities for Siemens Brazil and support for Latin America

Crisis management, content production and management for external channels

Support for Internet and social media

Support for sales and marketing activities

Messages and communications strategies

At Siemens Group Brazil (2007-2018)

Communications Expert for Siemens Brazil – October 2016 to March 2018

Head of Internal & External Communications for Siemens Brazil - August 2014 to September 2016

Editor of the Brazilian edition of Pictures of The Future (Siemens' magazine)

Media Relations Manager for Guascor Brazil (Renewables and Gas Energy)

Head of Media Relations for Siemens in Brazil - November 2007 to March 2018

oSupport on creating and supervising the CEO's profile as an influencer at LinkedIn

oAmericas without U.S. Regional Supporter for Media Relations Group

oEmployee Branding Campaign Coordinator

oFocus on content management, media relations, and crisis management.

oPress releases and all communication sent to the public

oContact members of the media to set up interviews with company reps

oInternal publications such as newsletters, releases, e-mail announcements, planned publications, on-line, intranet, video, special projects, and assignments

oInfluencers mapping, social media content management and crises support

Achievements

Helped to position Siemens in Brazil as a Green and Sustainable company

Successfully managed one of the most severe image crisis, enabling the company to overcome it and to succeed in being a benchmark in compliance

Managed to present to the press three CEOs with a favourable profile in relevant media outlets, such as Exame Magazine, Valor Econômico and Globo News.

Amidst intensive corporate crisis, helped Siemens Brazil ranked up in its positioning in the ranking of companies with the best reputation in Brazil

In the same period, under his leadership, Siemens stood out one of the "Companies that Best Communicate with Journalists," winning it five times

Creation of the Crises management program for Guascor (Siemens'company)

Coordinated or take part in several International Media Relations activities:

oInternational media coverage for Brazilian biotech client: Financial Times, Miami Herald, Portuguese, Russian, English, French, Argentinean and Korean press

oOrganized several international press conferences in Brazil

oOrganized multiple press trips to 8 countries (USA, Canada, Mexico, Germany, United Kingdom, Sweden, South Africa and Brazil)

Account Manager at Publicom – March 2007 - November 2007

Responsible for the McDonald's media relations in Brazil (www.mcdonalds.com.br), plus Oliver Wyman and PokerStars accounts.

oIn these accounts, I was also responsible for promoting the companies in the media and for planning on Public Relations strategy and for aligning communications strategy with the Headquarters and Latin America.

Account Manager at XPRESS – March 2005 - March 2007

July/2006 till April/2007 – Senior Media Relations and account manager for Yahoo! Brazil, and Yahoo! Search Marketing ( www.yahoo.com.br)

oResponsible for promoting media relations activities and public relations endeavours, especially during the launch of Yahoo Answers!, that included inviting celebrities, such as Paulo Coelho, to promote the new product.

Aug/2005 July/2006 – Senior Media Relations for Syngenta.

oThere I developed a communications plan that resulted in promoting the exposition of the company in the media and also worked on crises management

March/2005 Aug/2005 – Senior Media Relations for Genoa Biotech Group (www.genoagroup.com.br).

oThe highlight was the insertion of the company in one spontaneous, full-page at Financial Times.

oThe company successfully obtained non paid national and international press coverage thanks to and strategic and elaborated approach.

Head of Internal and External Communications at Maua City Hall - 2003 - 2005

Chief Press Officer and internal communications coordinator for Mauá City Hall.

oResponsible for the city metropolitan newspaper, internal newsletter, internet radio program, press releases, crisis management, media training and support for the mayor and municipal secretary's communications support.

Reporter and Press Relations at Federal University of Sao Paulo - Jan/2002 - Feb/2003

Reporter and content manager at Jornal da Paulista, a scientific newspaper specialized in health issues (www.unifesp.br/comunicacao/jpta).

oResponsible for searching in the institution the best stories for the public and the press, helping it to increase public awareness.

Reporter at “O Estado de S.Paulo," – Sept/99 - Nov/01

Content Research and support at Epoca Magazine – June/98 - Sept/99

Free-lancer journalist at O Estado de S. Paulo – Dec/94 - May/97

Customer Support at Eletropaulo Power Company – April/88 – Feb/95

Qualifications & Training

B.A. in Social Communication (Journalism) at Faculdade Casper Libero

Newhouse School of Public Communications – Public Relations intensive workshop in New York

Madia Marketing School - Program in Marketing specialization

Syracuse University/ABERJE - International Program in Corporate Communications, Public Relations

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