Business Leader – Strategic, Scalable Growth
San Diego, CA 92120 • 617-***-**** • firstname.lastname@example.org • LinkedIn: Alina Medyanikova December 14, 2020
RE: Customer Success Manager
Dear Recruiting Team:
It is with great pleasure that I share my resume in consideration for the Customer Success Manager position with LINQM.
Here is what sets me apart from other business leaders:
§ An entrepreneurial mindset. I am known for my creativity as well as my business mindset. In 2015, I joined Hotel Del Coronado, one of San Diego’s most luxurious resorts. I quickly hit the ground running and as a result of my leadership, we have experienced YOY revenue growth despite stiff competition within the heavily saturated San Diego market.
§ Strategy plus execution. While many leaders are proficient at either marketing strategy or execution, I am skilled at –and enjoy – both. Since joining Hotel Del Coronado, I have not only introduced business development strategy for new target markets, but also went deep into the weeds of market segmentation, content creation, and product marketing.
§ A commitment to professional development. I continually seek out opportunities to grow as business leader. Last year, I was selected to serve as the interim Director of Spa; in addition to guiding a department of 25+, I leveraged my Forbes Standards of Luxury Service prowess to motivate and coach underperforming individuals to deliver exceptional customer service and prepare the spa for massive growth. Earlier this year, I was tapped by the Hilton’s Executive Committee to take part in an exclusive mentorship program for high-achieving leaders. My enclosed resume highlights additional accomplishments from my 10+-year business and customer service career. Thank you for your time and thoughtful consideration.
You may reach me at 617-***-**** or email@example.com to schedule my interview. Best regards,
Business Leader – Strategic, Scalable Growth
San Diego, CA 92120 • 617-***-**** • firstname.lastname@example.org • LinkedIn: Alina Medyanikova Customer Service-led business leader with proven success driving customer-centric, revenue-generating campaigns. Known for an entrepreneurial mindset and a creative flair for idea generation. Appreciated for nimbly flexing between business strategy and tactical execution. Positive, proactive, and exceptionally organized. Fluent in 3 languages (English, Ukrainian, & Russian).
§ Customer Success
§ Product Marketing
§ Performance Management
§ Project Management
§ Consultative & Solution Selling
§ User Training
§ Software Testing
§ Staff Leadership & Development
§ Project Orchestration
§ Budget Administration
§ Key Performance Indicators (KPIs)
Marketing Track Record
OPERATIONS MANAGER • Hotel Del Coronado, Curio Collection by Hilton • Coronado, CA 2015 to Present Recruited for marketing background and drove YOY revenue growth for the Spa at The Del – housed within one of San Diego’s most luxurious resorts – through the creation and execution of avant-garde business development strategies and marketing campaigns. Develop, implement, and analyze short- and long-term sales goals that support the annual strategic plan. Inspire, coach, and mentor a high-performing team that continually exceeds sales goals.
§ Brand Marketing: Achieved record revenue growth in 2018 by modernizing and strategically marketing the spa’s outdated services menu. Drove engagement and maximized sales by training staff to intentionally up sale and cross sale.
§ Market Analysis & Innovation: Unlocked new revenue streams by defining, introducing, and marketing new products and services following an in-depth consumer and market analysis.
§ Strategic Business Development: Fueled a 15% increase in group sales through targeted marketing coupled with a highly successful staff incentive plan. Slashed $15K in operating costs through the strategic elimination of redundant processes.
§ Team Leadership: Tapped by senior leadership to serve as the interim Director of Spa for the luxurious V Spa at the Hilton Anatole. Inspired a talented team of 25+ staff in the delivery of high-end treatments and services. Laid the groundwork for rapid revenue growth through the development of a comprehensive marketing analysis and plan. 2018 Revenue
140% of Goal
15% YOY Growth
Forbes Travel Guide
MARKETING MANAGER• Polished Outlook • Milford, MI 2005 to 2015 Grew revenue by collaborating with leadership to effectively design and deliver high-impact marketing initiatives. Regularly traveled to industry conferences in L.A., London, Milan, and Paris to keep a firm grasp on the rapidly changing industry.
§ Product Marketing: Expanded the customer base through the design and execution of forward-thinking product marketing campaigns. Bolstered profitable sales by testing, validating, and marketing new products and services.
§ Revenue Generation: Identified valuable whitespace and achieved an unprecedented 50% retention rate — despite historically low retention rates — among male customers.
§ Acquisition Ready: Positioned the salon for a profitable acquisition through consistent, scalable sales growth coupled with prominent earned media placements. Efforts resulted in the salon successfully selling in less than 60 days. Education
BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION (BSBA), MARKETING • Wayne State University, Detroit, MI Interests
High Fashion Connoisseur • Interior Design Aficionado • High Tea Enthusiast • Foodie • Globetrotter