Manager Store
Resume:
Jeremy S. Cohen
*** ******* ** **********, ** ***22
***************@*****.***
Areas of Expertise
Software Skills
Product Management, Audience Growth & Retention
Localytics
In-App & Push Messaging (New Tool Functionality & Campaign Creation)
Kahuna
A/B Testing (Web & Mobile Websites)
Optimizely, SiteSpect
Product Marketing & Sponsorship Impression Delivery
Drupal
Product Research, Discovery, Data Analysis & KPI Forecasting
Adobe, DOMO
Content Management System Publishing & Webpage Construction
Rhythmyx Percussion
Quantitative and Qualitative User Insights and Surveys
Qualtrics
Agile/Scrum Software Development Processes
JIRA
Professional
CNN, Atlanta, GA
Product Lead, CNN Politics 2017-Present
• Product lead in charge of the 2020 election experience for CNN digital. This included all the features and innovative products created for both the general election and primaries. Resulted in the top four days in CNN digital's history with close to 110M unique visitors to the Election Center during key election dates.
• Tasked with growing registration for CNN digital by collaborating with design and development to create the My Election experience that allowed users to save election races that mattered most to them. This was an evolutionary step in CNN's growing registered user base and allowed us to tailor service based on user need. We successfully registered close to 225K users during the general election.
• Product lead tasked with concepting and executing the end-to-end 2018 midterm election experience on CNN.com (primaries and general election). Included all national Senate, House and Governor races with election details that extended to the state, county and district level. Resulted in CNN's most successful midterm election to-date with 38 million unique visitors to the site.
• Developed national Senate, House and Governor geographical maps with new pan and zoom functionality that allowed users to view localized election results in fewer clicks. Also enhanced map with "size of lead" shading to show strength of victory along with "flipped seat" and "key races" filters to let users isolate upsets, pivotal battles on election night. Resulted in significant increase in time spent on site.
• Created a House and Senate "Key Races" tool that provided users with a "likely/lean/toss-up" rating to convey the probability of a specific seat changing parties in the months leading up to the midterms. Developed geographical and House/Senate seat map variations to give localized context. Also created a variation that allowed editorial team to embed within content to increase engagement, add critical insights to relevant stories.
THE WEATHER CHANNEL (weather.com), Atlanta, GA
Product Manager 2015-2017
Tasked with increasing audience growth retention and engagement on flagship iOS/Android apps and weather.com mobile and desktop sites. Utilize arsenal of growth tools and advanced analytics so we can identify and message cohort groups with contextually relevant information to decrease churn and increase conversion.
oGrowth tools include: Localytics, Kahuna, Optimizely, SiteSpect & Drupal.
Thoroughly vetted potential growth tool vendors, performed detailed matrix analysis, negotiated contract and managed implementation of in-app and push messaging tools to help drive audience growth measured in DAUs, MAUs and overall audience retention.
Drove development of and defined requirements for in-app/push messaging functionality to trigger messages based on current/forecasted weather in fans’ current locations.
Wrote and executed push marketing campaign for Super Bowl LI recognized by Sports Illustrated and other media outlets that used unique location identifiers to display different messages to national and local audiences.
Created in-app and push messaging campaigns that resulted in over 2.5M new weather profile registrations in 2015 (252% YOY increase) and over 8.5M video starts in using Localytics (in-app messaging) Kahuna (push) on our iOS and Android apps.
Developed push messaging campaigns and audience targeting parameters that drove over 3M users who had not been in iOS/Android apps for 14+ days back into properties. Of messaged users, 22% on iOS and 20% on Android re-engaged.
Produced retention rate increase of +24% iOS & +18% Android from fans who clicked on in-app messaging +7 months after initial exposure to campaigns.
Collaborate with marketing, profile & alerts product managers to coordinate new product launches and ensure campaigns are thoroughly tested and optimized for launch.
Associate Product Manager 2013-2015
Developed product marketing plans to ensure sponsored content sections had appropriate on-site promotion and contingent optimization plans to achieve negotiated advertiser impression goals.
oDelivered over 45M impressions in 2014 and achieved near 100% success rate for clients such as Toyota, Subaru, Bank of America and The Home Depot.
Forecasted sponsorship impression goals based on historical performance/current trends and worked with client solutions and yield teams to validate ad impression estimates.
Responsible for reporting and analyzing ongoing sponsorship KPIs as well as monthly performance for over 45+ content sections on weather.com (desktop and mobile sites).
Performed multiple product discovery research analyses to determine pulse of the marketplace and opportunities for growth. Key findings were used as starting point for product development projects.
oResearch analysis included assessment of activity based forecasts (golf, fishing, ski, etc), sports & recreation growth potential for NFL partnership, traffic app landscape and more.
Moderated two focus groups as part of activity-based forecast analysis. Responsible for securing participants, developing screening questions and leading the groups. Prepared detailed analysis and shared learning within product team to influence future roadmaps.
Managed workflow and backlog of Bespoke team JIRA board and ensured all issues were stack ranked/prioritized for developers/designers to work on stories, tasks & bugs.
Product Coordinator 2011-2013
Managed content promotion and page construction for Home & Garden/Sports & Rec sections and worked directly with internal & external partners to secure/publish content.
Wrote requirements for and managed implementation of dynamic new Ski section on weather.com that displayed closest ski resorts based on our fans’ current locations.
Rebuilt weather.com lifestyle pages (desktop/mobile web) with Percussion (new CMS).
Launched new Hunting & Fishing section on weather.com and worked outside partners like Field & Stream and Bassmaster to secure article and video content as well as Drury Outdoors who developed custom hunting videos for weather.com.
Oversaw team of 10 contractors who were migrated over 4,000 articles from old internal CMS to new Rhythmyx Percussion CMS in a 6-week window
Assembled image collections from both news outlets and fans during Superstorm Sandy and coordinated with editorial team to publish content that garnered over 1B PVs.
PEACHTREE BUSINESS PRODUCTS, Marietta, GA 2009-2011
Copywriter
Responsible for writing all content provided in four unique business-to-business catalog titles featuring in excess of five thousand products targeted at apartment property managers, commercial office developments, churches and parking lot administrators
Developed exclusive new product lines, marketing campaigns and operations tools that provide each market segment with items that help them effectively manage and increase income for their individual businesses
Generated more than $1.2M in incremental revenue during initial 12-month launch, with continuous year-over-year increases, developing and writing weekly email blasts sent featuring various sales promotions and new product announcements
Created bi-weekly industry related articles highlighting existing issues in the marketplace and provide relevant solutions utilizing Peachtree products
THE TITAN AGENCY, Atlanta, GA 2008 - 2009
Copywriter
Accounts: Pearl River Resort, Golden Moon Hotel & Casino, Silver Star Hotel & Casino, Dancing Rabbit Golf Club, Geyser Falls Water Theme Park, PizzaVito, Atlanta Press Club
Developed “It’s Time to Play” and “You’re the Star” branding strategies and communication messaging for Pearl River Resort, the Southeast’s premier casino/hotel.
Nominated for American Marketing Association AMY Award for Golden Moon Hotel & Casino print ad created for Oxford American magazine.
Communication strategist responsible for incorporating new brand positioning into redesigned marketing materials for Dancing Rabbit Golf Club, called “The Augusta you can play” by Golf Magazine.
Created unique brand identity while incorporating authentic product benefits with the launch of “The World According to Vito” ad campaign for PizzaVito Real New York Pizza.
GREY ATLANTA, Atlanta, GA 2006 - 2008
Jr. Copywriter
Accounts: Icehouse Beer, Georgia Aquarium, Gatti’s Pizza, Cousins Properties, Brand Atlanta, Microtel Inns & Suites, Hawthorn Suites, Georgia Power, Southern Company, Atlanta History Center
Worked with stringent Miller Brewing Company legal requirements to reposition the brand touting its unique 5.5% alcohol content with exclusive campaign in Maxim Magazine.
Partnered with clients to identify key demographic and psychographic data to write and produce targeted radio spots for the Georgia Aquarium, Gatti’s Pizza, Microtel Inns & Suites and Hawthorn Suites.
Formulated strong call-to-action messaging across multiple media platforms designed to promote sales and generate awareness for Terminus, Cousins Properties newest mixed use development in Buckhead.
TEDCO WORLDWIDE, Atlanta, GA 2005
Freelance Copywriter
Accounts: Discovery Networks ("Mythbusters"), Twelve Hotels & Rheem Tankless Water Heaters
Generated branding solutions targeted at science enthusiasts for Mythbusters, a program devoted to proving or disproving theories and urban legends on Discovery Networks.
Tailored communication strategy and messaging to attract tech-savvy travelers to Twelve Hotels, a landmark hotel chain that merged technology and luxury in one high-end suite.
Utilized customer insight to highlight relevant product features and long-term cost-saving benefits of the Rheem Tankless Water Heater.
GSD&M, Austin, TX 2005
Freelance Copywriter
Accounts: Wal-Mart, YellowPages.com
Converted key customer insight into innovative campaign ideas and new product messaging during the agency’s multi-million dollar strategic rebranding of Wal-Mart, the world’s largest retailer.
Cultivated insightful branding solutions to increase traffic and create product awareness for the relaunch of Yellowpages.com.
MIKASA HOME STORE, Dallas, TX 2001-2003
Assistant Store Manager
Oversaw store’s business and personnel operations which ranged from managing employee incentive programs to payroll and inventory control.
Conducted initial employee interviews and onboarded new team members.
THE RICHARDS GROUP, Dallas, TX 1999-2000
Media Supervisor
Accounts: Chick-fil-A, Florida Department of Citrus and Jiffy Lube
Utilized in-depth marketing metrics and consumer research to negotiate program expenditures for over $100 million of national and local TV, radio, print and online media for Chick-fil-A, the Florida Department of Citrus and Jiffy Lube.
PUBLICIS ADVERTISING, Dallas, TX 1998-1999 Senior Media Planner
Accounts: BC Headache Powder and Super PoliGrip
Identified key consumer spending patterns and habits used to allocate placement of over $20 million of print, radio and TV initiatives for BC Headache Powder and Super PoliGrip.
TEMERLIN MCCLAIN ADVERTISING, Dallas, TX 1996-1998
Media Planner
Accounts: Subaru of America and Long John Silver’s
Organized key consumer research, worked with TV, print and radio vendors to negotiate and allot over $150 million of local and national media for Subaru and Long John Silver’s.
Education
The Creative Circus Advertising School Atlanta, Georgia Portfolio, Copywriting 2005
The University of Texas at Austin B.S. Communications 1996
Awards
Localytics Mobile Engagement Hero Nov 2016
IBM Manager’s Choice Award Nov 2016
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