Terry Robinson

Chesterfield, Missouri

314-***-**** adirxz@r.postjobfree.com www.linkedin.com/in/terry-robinson- Education

Truman State University

Bachelor of Arts/Business Administration

Concentration in Marketing August 2015-August 2019 Skills and Proficiencies

• Advanced proficiency in Microsoft Office applications (Excel, Word, Outlook)

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)

• Social Media Optimization (SMO)

• Strong familiarity with social media platforms (Facebook, Instagram, Youtube)

• Experienced in Graphic Design, Web Design, Photography/Video Production, and Content Writing

• Customer Service

• Excellent verbal and written communication skills, interpersonal skills

• Able to work independently or within a team

• Ability to manage budgets and projects on time and through completion Work Experience

McAlpine Enterprise and L’Squeegee Window Cleaning Digital Marketing Specialist June 2019-October 2020

• Wrote copy (product/service descriptions, mission statements, company bios) for the websites

• Designed the layout and pages of the websites

• Had the responsibility of updating the webpages

• Created original content (photographs, graphics) for the websites and social media platforms utilizing Adobe Photoshop and Adobe Illustrator

• Conducted market research and observed industry trends

• Optimized the websites for search engines by utilizing title tags, keyword research, alternative text, headlines, and mobile-friendliness.

• Helped keep the brand identity and brand voice consistent across all platforms.

• Monitored and analyzed data, website traffic, and metrics to determine the success of marketing initiatives and look for areas of improvement. Professional Employment Group

Customer Service Representative October 2019-March 2020

• Resolved customer service inquiries which included: benefit and eligibility information, billing and payment issues, and authorization of treatment

• Communicated with third-party vendors and physician offices on behalf of the health plan and the health plan’s members

• Explained health plan benefits to health plan members

• Consulted with other department’s in resolving issues

• Utilized Microsoft Outlook for company communication

• Utilized applications and databases daily to help resolve issues and answer questions

• Complied with guidelines and policies that ensure and maintain the privacy of health plan members

• Demonstrated extensive knowledge of Medicare and Medicaid Lutheran Senior Services

Dining Service Associate July 2013-August 2018

• Enhanced the residents’ dining experience by developing and cultivating relationships.

• Assisted with dining room set up including setting tables, stocking buffets, and serving residents.

• Performed a variety of dining service functions in serving and maintaining clean, sanitary, and organized conditions of dining areas, facilities, and equipment.

• Assisted with any and all aspects of service set up, including preparing food items as instructed and in accordance with recipes, and assisted at catering events.

• Ensured all foods were served at the proper temperature and on time.

• Adhered to residents’ dietary restrictions.

• Trained new hires on the correct practices of the position. Volunteer Experience

Sigma Phi Epsilon Fraternity

Apparel Designer September 2015-March 2017

• Designed the fraternity’s t-shirts. Contacted other organizations to collaborate in t-shirt purchases in an effort to increase the negotiating power with the vendor, resulting in lower cost. Worked with the vendor to ensure timely delivery of the t-shirts prior to our various social and philanthropy events. The creation of our t-shirts increased awareness of events the organization was hosting, as well as the organization as a whole on campus. Professional Development

Social Media and Optimization course—Truman State University

• Learned what the most popular social media platforms are, and how to optimize a company’s presence on the platforms. Learned when the best times to use the platforms are, who the typical user of the platform is, and how to develop content for that user. Learned to analyze the data from implemented social media campaigns for areas of improvement and opportunity. Analyzed metrics such as follower count, impressions, engagement, likes, and comments to determine the success of social media posts and content. Writing with Flair: How to Become an Exceptional Writer—LinkedIn Learning

• Learned how to write with integrity. Learned how to recognize the intent of the writing, avoid excessive punctuation, and remove clutter. Learned the process of mastering timing, rhythm, and musicality. Learned to craft prose with economy and precision, eliminate ambiguity and create beautiful narratives.

Online Marketing Foundations—LinkedIn Learning

• Learned how to evaluate websites and identify conversion goals, measure and interpret website analytics, get the most out of SEO, and set up text and display ads. Learned how to connect with communities on the leading social networks, what the best practices for developing and distributing video marketing content are, and what makes an email marketing campaign successful. Also learned how to build a successful online marketing campaign for all digital channels: search, video, social, email, and display.

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