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Sales Marketing

Location:
Fairfax, VA
Salary:
175,000
Posted:
December 17, 2020

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Resume:

RYAN G. DURISHIN

**** ******** ***** • Fairfax, VA 22030 • 703-***-**** • adirvi@r.postjobfree.com

SENIOR SALES, MARKETING & BUSINESS DEVELOPMENT EXECUTIVE Exceeding Assigned Goals • Driving Profitable Growth • Increasing Market Share Franchise Sales • Sports Marketing

Distinguished 23-year career in sales, marketing and business development that demonstrates continual advancement and achievements in driving innovative, cost-effective sales and marketing strategies that produce sustainable business results. Effective communicator, negotiator, and decision maker with proven talent for building and leading strong sales teams.

PROFESSIONAL EXPERIENCE

Fransmart – Alexandria, VA 2010 – Present

Global leader in franchise development turning emerging restaurant concepts into national and global brands hat have opened 3,000 restaurants in 45 states and 35 countries. Vice President of Sales

Lead strategic domestic and international sales & business development for all emerging concept portfolio brands. Responsible for all aspects of franchise acquisition and expansion including initial contact with prospects, real estate analysis, Discovery Day meetings, market introduction, contract negotiations and execution. Serve as strategic brand expansion and positioning expert for the Middle East, Mexico, Guatemala, India, Indonesia, Ireland, the Philippines, Japan, Singapore and the Caribbean. Develop strategy for concept changes to ensure brand scalability through operations, strategic partnerships and supply chain integration.

Increased company revenue through successful franchisee and master franchisee acquisition negotiating brand rights in domestic and international markets putting over 1,000 units in development

Led business development efforts along with the CEO to add new emerging brands to Fransmart portfolio accounting for over $10m in new business (collected franchise fees)

Personally responsible for 50 new clients resulting in $2.75m in revenue over 3 years through direct sales, renewals, franchisee retention and up-selling existing franchisees

Sold first company development deal in Japan with pro-forma revenue of $4m over 5- years

Responsible for 70% of ongoing royalty stream generated from open units resulting in

$1.5m annually

Acquired brands first franchise partner for two-thirds of new franchise brands over the first 3 years contributing to 400+ units in development including Freshii and The Halal Guys

Lead a team of 5 high-producing internal sales reps and 5 external lead referral agents who are accountable for $15m+ in sales revenue

Starbridge Media Group – McLean, VA 2004 – 2010

Starbride Media Group worked on behalf of multiple well-known leagues, teams, universities, venues, events, athletes, corporate brands, media outlets and in partnership with various sports-related firms to develop unique revenue-

Vice President of Sales

Responsible for sales and business development within various entertainment, league, team / athlete / corporate entities. Specialized in business growth through sponsorship sales process overview and strategy, brand development, publishing, marketing, media relations, broadcasting, representation, strategic consulting, and intellectual property development. Increased company revenue through successful client retention and procurement of new clients, strategic contract negotiations, networking and understanding their corporate culture, industry markets and business models.

Sales/Sponsorship

- Hired as exclusive sponsorship sales agent for the Washington Capitals / Wizards / Mystics and the Verizon Center (now Capital One Arena), representing all team assets

- Secured over $17m in contracted sponsorship and hospitality sales on behalf of the Wizards and the Verizon Center at a growth of over 70% in 4 years

- Legg Mason Tennis Class (now Citi Open) exclusive sponsorship agent since 2006; contributed to inventory valuation, pricing, and increasing sponsor partnership by over 50% annually

- Secured various one-off sponsorship and hospitality deals for all mid-Atlantic sports franchises and top sports TV and radio networks

- Cultivated and retained 30 new clients in 6 years resulting in over $1.5m in annual revenue through developed partnerships and sponsorship integration for leading local and national brands

- Secured corporate partnerships to develop multi-platform “Capitals Red Line Monday,” the team’s first-ever live-action “insider magazine” style TV show

- Created and sold integrated programs for the first NASCAR kid’s initiative: NASCAR Heroes

Representation/ Talent Procurement

- Hired by various events, properties and corporate entities to secure high-profile athletes for appearances and endorsements, including pre-hall of Fame induction and exclusive TV deal for Darrell Green and “Responsibility is a Team Sport” campaign for Diageo with Ray Brown

Consulting

- Retained by Washington Sports (now Monumental Sports and Entertainment) to develop sponsorship and brand development initiatives in China celebrating the 30 th

Anniversary

of Washington Bullets historic trip to China in 1979 and leading to the execution of an MOU between China and Washington Sports

- Retained by large local corporate entities to manage, negotiate and activate their marketing and sports marketing budgets in excess of $1m annually Marketing Vision Partners, Inc. (MVP) – Falls Church, VA 2001 – 2004 Startup regional sports marketing firm specializing in corporate sponsorship and sports marketing in Washington, DC

Owner / Chief Sales Officer

Developed company business plan and led sales strategy. Created turn key sports marketing packages for regional vendors, sports facilities and professional sports teams in the DC area.

Managed endorsement / sponsorship contracts for clients by researching and closing opportunities based on client’s personal and professional needs and requests.

Arranged and supervised professional appearances and autograph sessions for Major League Baseball alumni, NFL alumni and current players, Olympic gold medalists and professional boxers

Through promotions, increased attendance at Rockville Sportsplex by 28% in 1 year and acquired founding sponsors by selling out all facility sponsorship inventory

Designed corporate logo for MVP and Athlein

Government Loan Programs of AmTrust – Dallas, TX & Atlanta, GA 2001 - 2004 Sales Manager

Led team into new 8-state territory, consulted and trained Loan Counselors hired for territory expansion. Administered monthly evaluations to rate staff and territory performance. Perform Loan Counselor duties; met with potential clients to present loan refinance program options. Communicated with existing clients to resolve issues or inquiries.

Effectively penetrated new market and decreased competition by presenting superior benefits and reliability of loan program; to increase sales volume by $8 million per month.

Improved closing rate by 23% in each territory through training and sales presentation. Booz Allen & Hamilton – San Diego, CA 1999 - 2001

Consultant

Provided a full range of consulting services to Space and Naval Warfare Systems Command including strategic planning, operations management, financial planning systems requirements and technology analysis. Oversaw the implementation and training of newly installed financial planning and budgeting system. Utilized project management tools to adjust scheduling and achieve project goals. Organized several firm-sponsored community outreach programs.

Contributed to the development of an enterprise-wide, executable financial planning and budgeting tool to automate operations, increasing speed and accuracy of forecasting.

Assisted with the PMTO proposal, to secure $25 million contract. Advantage International – McLean, VA 1997 - 1998

Account Representative

Participating in nationwide marketing and fundraising for BMW and the Susan G. Komen Breast Cancer Foundation.

Directly responsible for Directly responsible for the implementation and execution of million- dollar event, BMW Drive for the Cure. Organized pre-event day activities, including designing event site, allocating resources, scheduling volunteers, and creating event day schedules. Executed site set-up, organization of volunteers and staff, and organized presentations for speakers.

Acted as a liaison with contacts from BMW North America Corporate Office, individual BMW retail centers, and the Susan G. Komen Foundation.

Contributed to event success by executing pre-event planning initiatives and excellent communication and trouble-shooting skills.

EDUCATION

B.S., Business Management – Virginia Tech, Blacksburg, VA

Member of the VA Tech Baseball team

Mentor to the International Management Study Abroad Program for Central and Eastern Europe



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