Marketing Director

SUMMARY

An enthusiastic and strategic servant-leader with substantial experience in digital, social, and traditional media marketing. An innovative team builder with a demonstrated record in creative development and strategy.

Launched Cartoon Network’s dot com presence.

Assisted in founding the nation’s first four-year college in the 21st century.

Personal Profile

- Comfortable with ambiguity, worked in the trenches, and successfully navigated through two corporate mergers.

- Known for exceeding organizational goals through the implementation of creative, data-driven competitive strategies.

- Entrepreneurial spirit who moved businesses from start-up through maturity.

PROFESSIONAL EXPERIENCE

GEORGIA GWINNETT COLLEGE

Assistant Director, Marketing and Communications (2006-2020)

Communications Manager (2004-2006)

Developed college-wide marketing and communications policies and received acknowledgments for forward-thinking business strategies. Assisted the Associate Vice President of the Office of Public Affairs and ran the office in her absence. Managed all advertising, marketing, and communications including creative direction for digital and social media (including SEM and SEO), photography, and print media, among others. Launched the college’s first web and social media sites.

Served on the founding committee of Georgia Gwinnett College, hired its first president, created its brand and logo, launched its first website and established the GGC Foundation.

Developed and directed Georgia Gwinnett College’s (GGC) marketing efforts from inception to nearly 13,000 students.

Piloted and launched D2C marketing strategies that achieved a CPA of $88, compared to competitor’s median CPA of $578.

Delivered an ROI of $8.78 per dollar spent.

Invented a formula that predicted enrollment with a 99% accuracy.

Developed annual marketing plans and materials to raise funds for the GGC Foundation.

Devised a strategy to promote GGC virtually during the Covid-19 pandemic, which helped increase summer enrollment by 14% over the previous year.

Discovered and implemented opportunities to reduce costs, saving tens of thousands annually.

TURNER ENTERTAINMENT GROUP, Atlanta, GA

CARTOON NETWORK NEW MEDIA

Director of Content (2001 – 2004)

Directed production and writing staff and managed projects from concept to deployment. Planned and oversaw published content for five separate websites. Conducted editorial calendar meetings, scheduled production, and met strict deadlines. Managed $1 million game development budget.

Listed by Media Metrix as the number 18 website worldwide based on time spent online.

Scheduled production three months out, creating efficiency and increasing productivity.

Assisted in game production resulting in games that attracted more users and received consistent rankings as the top games on the site.

CARTOONNETWORK.COM

Senior Producer

Managed a team of producers, provided guidance, established goals, and reviewed performance. Coordinated with marketing and sales departments and created promotional and advertising web campaigns for clientele including Hasbro Toys, Tiger and Nintendo’s Pokémon, exceeding client expectations in traffic and creativity.

COMPUTER SKILLS

Macintosh and PC Platforms – MS Office Suite, MS Project, Photoshop, Illustrator, InDesign, TeamWork, Tableau, Libris, SalesForce, Raiser’s Edge, D2L, Google Analytics Certification, Facebook Business Manager, SEM, SEO, Research Data Services @ Georgia State University (RDS@GSU) Data Certification

LEADERSHIP TRAINING

Coaching for Leadership, Turner Emerging Leaders Program, Leader’s LINK, Project Management, and Presentation Skills

EDUCATION

M.B.A. Business Administration, Georgia State University

B.A. Theatre Arts, McDaniel College

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