Sales Engineer

Core Competencies

Profile Summary

Strategic Planning

Business Development

Sales & Marketing

Channel Management

Revenue Generation

Market Research

New Market Development

Techno-commercial Operations

Team Building & Leadership

Dynamic career that reflects over 15 years of experience in Sales & Marketing and Business Development in Steel, FMCG and Construction industry

Expertise in identifying business opportunities and working on business model & product line demanding unique skill set & distinct experience

Leading sales forecasting, formulating & implementing strategies to explore business opportunities in India and UAE region Comprehensive knowledge in conducting market research and competitor analysis to successfully guide and influence sales & marketing decisions

Successfully achieved aggressive revenue pull-through via cross-line of business / sales; harvested hundreds of million in revenue from lead sharing and customer relationship management

Closing opportunity and strengthening relationship with strategic account by leveraging key account management skills A strategist & team leader with strong decision-making, problem- solving & communication skills

Soft Skills

Education

2003 B.E. in Mechanical Engineering from Maharishi Dayanand University, Rohtak, India

Technical Skills

MS Office: Word, Excel & PowerPoint

Career Timeline

Work Experience

Manager - Steel Division at S.S. Middle East L.L.C Since Jan'18 Key Result Areas:

Supervising complete business operations including profitability, forecasting monthly/ annual sales targets, & executing them in a given time frame for products such as Deformed Bars, Sections, Angles, Plates, MS Pipes, Billets (Long & Flat Products) and Ferrous and Non Ferrous Metals

Strategizing the long-term as well as short-term business directions to ensure maximum profitability in line with designated objectives

Identifying and developing new streams for long-term revenue growth; tapping new markets and coordinating with channel partners to penetrate these segments to expand business & generate income Evaluating marketing budgets periodically including manpower-planning initiatives and ensuring adherence to planned expenses; sharing sales, revenue and expenses reports and realistic forecasts to the management team SYED NAVED NAQVI

Proven career in conceiving & implementing effective ideas / strategies that can add value to organization; targeting assignments in Sales & Marketing and Business Development with an organization of repute in Steel industry

adirtq@r.postjobfree.com

Since Jan'18

+971-**-*******, +971-**-*******, +91-992*******

Jan’04 - Oct’05 Nov’05 - Oct’08 Nov’08 - Apr’15 May’15 - Jan‘18 S.S. Middle East

L.L.C

Conducting competitor/ market analysis trends, competitor moves to achieve market share metrics Formulating new sales avenues in the market for expanding the potential customer base, gauging their requirements and bagging sales orders

Supervising finalisation of sales deals with the key accounts, controlling market receivables to manage credit figures, and building healthy relations with the accounts to secure repeat/ referral business Conducting and organising sales promotional activities as a part of brand building and market development effort by mapping the target customers/ audience

Building brand focus in conjunction with operational requirements and ensuring maximum brand visibility and capturing optimum market shares

Head of Sales - Steel at Safi Group of Companies, Dubai from May’15 - Jan‘18 Key Result Areas:

Assigned revenue targets for members of the Sales Team and supervised them to achieve the best results possible; managed all aspects of recruitment and selection for Sales Department Devised account management plans with the Sales Account Managers and identified key areas for improvement in the sales process; attended key meetings with members of the Sales Team and monthly meetings with other senior members of the business

Attended industry events and conferences to generate new business leads and identified market opportunities for new customers

Liaised with other directors in order to generate new business for the company; managed monthly reporting on sales performance against budget and reporting on variances for Rolling Rebar (size: 8mm - 40 mm) and Rolling Structural Beams, UB/IPE /IPEAA (sizes 100mm - 254mm)

Highlights:

Conceptualized better record keeping techniques for sales record, order status & L/C status Played a key role in improving order management process flows with all stakeholders thereby increasing the customer satisfaction and sales volume over a span of 3 years Steered efforts in expanding customer base of the company by attaining new clientele in general and developed market for the new re-bars for the future business development & sales Senior Engineer - Projects & Sales at ETA - Star Steel International, Dubai from Nov’08 - Apr’15 Rolling the structural beams, UB/IPE /IPEAA in various sizes from 100mm to 254mm. with Section mill annual capacity of 240,000MT

Also rolling rebar in various sizes from 8mm to 40 mm sizes; the rebar mill has an annual capacity of 360,000MT and the products have been accreditation from CARES –UK and Dubai Municipality Key Result Areas:

Managed day-to-day administration of the branch office and maintenance of accounting records Conducted detailed market research by meeting and understanding needs of varied clientele base such as end users

(Fabricators/ EPC contractors), traders & in critical/ decisive time with the other mills to analyze market trend Maintained relationship with customers and extending the base for existing and new products. It includes extensive research, marketing and development of products; follow up with project owners for key information on product specification, type, bidder details, etc. for potential orders Received inquiries from the customers & trading companies from the UAE market; issued offers to the clients & followed up to order confirmation

Ensured follow-up with project owners for key information on product specification, type & bidder details for potential orders Shared advice & recommendations with General Manager and Directors on market trends, customer relations, internal control policies and practices; reported to General Manager Formulated sales forecast and liaised with plant operations to assist production planning & development of effective supply chain management practices

Senior Engineer at Usha International Ltd. from Nov’05 - Oct’08 Key Result Areas:

Implemented marketing strategies to build consumer preference, drove volumes and ensured maximum brand visibility

& awareness; managed distributors & dealers

Successfully mapped new markets, developed network and positioned brand in premium location; achieved 150% of the target Procurement Engineer at Tristar Intech Pvt. Ltd., New Delhi from Jan’04 - Oct’05 Key Result Areas:

Executed procurement of 60% of total company purchases by managing direct purchasing operations Successfully developed and improved purchasing programs including costs reductions to meet sales and profits corporate objectives

Confirmed stock demand schedule by restructuring warehouse and work order release scheme Personal Details

Date of Birth: 27th May 1980

Languages Known: English, Hindi, Urdu & Arabic

Current Address: Dubai

Permanent Address: E-11/50, Hauz Rani, Malviya Nagar, New Delhi - 110017, India Driving License: 1481429 (UAE) Valid Till: 03/09/2019

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