Cleo Demesier 404-***-**** adiro9@r.postjobfree.com

» Profile

Online marketing veteran with exceptional leadership, negotiation, verbal, written, presentation and problem-solving skills, with a rare combination of extensive technology, programming, analytics and marketing background.

Over the past 19+ years, I’ve planned, launched and managed countless online marketing campaigns using several CRM automation tools for many Top Fortune 500 companies.

I have a lot of experience in B2B, B2C, CPG and Retail space. I have worled with clients in multiple verticals like manufacturing, home and business service providers, financial, travel, non-profit and others. I have done so across multiple digital and offline channels, including SEO, SEM, Amazon, Display, Affiliate, Social, Mobile, CRM, UX, Email and more. I also have experience in Direct Mail programs, Billboards, Trade shows and Radio.

I use analytics to learn and acquire more customers; I have led teams in charge of branding and performance media strategy, planning and execution for ecommerce and lead-gen. Also an expert in email automation, tracking and reporting using analytical and reporting tools from Google Analytics, DOMO to Adobe and Tableau.

» Past and Current Clients

Travelzoo, Fly.com, Disney, Stanley Black & Decker, Teavana, Five Guys, Starbucks, Carhartt, Kohl’s, 4Funparties.com, Earthlink, Nutrish by Rachel Ray, The Art of Shaving, ADT, Comcast, Verizon, Enterprise Holdings, Butler Tire, ToysRUs, IPSOS, Conagra Foods, Norm Thomson, State of Alaska, EF Education First, Angara, QuickBooks, Ocean Front Properties, Wounded Warrior Project, Liberty Medical, Prilosec, Pergo Flooring, Old Dominion, Navy Federal Credit Union, Liberty Mutual, Laser Spine Institute, BookIt.com, Synovus Bank, Honey Baked Ham, PaperStyle, 4Inkjets, Simon Malls, Farmers Insurance, The Scooter Store, Terminix, TruGreen, Pampers, Carter’s, Rooms To Go, The Home Depot, Staples, KEH Camera and more.

Cleo Demesier 404-***-**** adiro9@r.postjobfree.com

» Work Experience

2/2019 – Present Black Bear Design Atlanta, GA

Media Consultant

Oversee all SEM (Google and Bing Ads) and SEO for B2B and Retail accounts and their media strategy and execution

Beginning new email B to B email programming from scratch

Utilizing Salesforce automate email frontend lead forms and campaign direction

Oversee all social ads (Facebook, Instagram, LinkedIn, Twitter, Pinterest, Waze Local)

Conduct all account audits for potential new clients

Setup or update Tag Management and Analytics for all existing and new clients

In charge of all reporting through online reporting tools

Highlights: Redesigned site navigation for one of the first ISP without losing SEO Rankings and actually improve that channel. Nearly doubled the # of SEM Clients within one year.

11/2014 – 2/2019 GetMediaHelp Atlanta, GA

Digital Consultant

Agencies

Working with top national agencies to train, coach and mentor talent

Consult and advise on marketing tactics to grow clients ecommerce programs via SEO, SEM, Social and more

Assist in new business and account audits

Assist Analytics team in building reports and any other necessary tracking

Brands

Work with Brands to increase site traffic and sales; to improve conversion funnel and retention

Improve efficiency and effectiveness in email programs by adding retargeting and audience segmentation

Work as a member of their teams to develop strategic marketing plans, integrated e-commerce and lead-gen campaigns that incorporate one or several media tactics (SEO, SEM, Programmatic Display, Social, Affiliates, email and CRM, etc.)

Highlights: Implement Salesforce for Stanley Black and Decker using Customer 360 platform. Improve non-brand SEO Rankings for a national Burgers chain. Managed App Install programs for major retailers on both iOS and Android. Improved revenue from Social channels by 25% in Month 1 and by 55% Year over Year during the Holidays for personalized gifts retailer. Launched Amazon program (FBA) for Apparel store.

09/2013 – 11/2014 (contracting currently) Response Media Atlanta, GA

Digital Media

Responsible for digital media planning division with annual media budgets in excess of $100 million.

In charge of crafting strategic digital media solutions including overseeing all SEO, SEM, Social, Display, Co-Registration and Email that enables clients to grow their database and increase engagements & sales.

Serve as subject matter expert for all digital media trends and best practices.

Spearhead all optimizations on media tactics for direct response campaigns.

Highlights: On-boarded agency’s first SEO and SEM clients. Started an Online Reputation Management service while using SEO to outrank sites with bad reviews and articles. Streamlined media planning processes. Planned and managed agency’s first self-managed programmatic campaign.

08/2011 – 09/2013 Teavana / Starbucks Atlanta, GA

Ecommerce

Oversee all online marketing channels, site operations, site content and marketing/promo calendars.

Oversee Direct mail acquisition and offline partnerships.

Develop plans and strategies to acquire new customers via SEO, PPC, affiliate, shopping engine, display, social ads, and partnerships to increase sales.

Manage retention marketing (CRM) with email, mailing & social initiatives.

Strategized, created and executed email campaigns for Teavana to drive customer online purchasing and retention

Manage budgets, testing, monitor spend and sales of all marketing channels.

In charge of forecast, reporting, tracking, site metrics, merchandising and user experience (UX) analytics.

Manage agency relations, research new marketing and site improvement opportunities.

Highlights: Grew Revenue by 40% in 1st year and 45% in year 2. Slashed operating cost by over 30% by renegotiating all contracts to reduce pricing and fees. Improved non-brand SEO rankings by spearheading an Inbound link program to improve site authority on relevant keywords. Increased engagement metrics and lifetime value of customer base through segmentation, personalized and cross-channel campaigns. Increased subscribers list by nearly 200% and grew % of sales from first time customers by exposing brands to more places and people.

10/2006 – 06/2011 Response Mine Interactive Atlanta, GA

Interactive Media

Oversee P&L, supervise & coordinate all digital marketing efforts of all media teams.

Media tactics included Paid Search, Social Media, Branding, Mobile, SEO, Display, Emails, Affiliate, Contextual, CPA and Co-Reg.

Develop and execute strategic digital marketing initiatives that exceed key clients’ online objectives.

Work cohesively with media and client service teams to manage all phases of Interactive campaign cycles and Identify and test revenue generating programs.

Highlights: Groomed over 25 media managers in 4+ years. Managed numerous media campaigns with different strategies for The Home Depot, Rooms To Go and Staples. Reduced Travelzoo’s Top 20 acquisition cost by over 30%. Pushed a Rooms To Go Local program and directory traffic to new, SEO optimized local pages. Improved Carter’s Paid Search ROI by more than 100% within 6 months. Increased 4Inkjets ROI by $1+ after 2 months. Lowered Laser Spine Institute cost per acquisition by over 50% in 1st month.

12/2001 – 10/2006 4FunParties.com / Sherman Specialty Co. Long Island, NY

Internet Division

Manage all aspects of Internet properties, Affiliate Program, Paid Search, Paid Inclusion, Email Marketing, SEO

Assist in product development and placement, site content analysis, maintenance and implementation.

Responsible for identifying new technologies and applications for the company.

Manage all offline marketing: Trade shows, Direct Mail, Mailing inserts, Billboard, Radio

Highlights: Helped moved a catalog company to the internet by building an affiliate program and a stand-alone brand (4FunParties.com). Had 8 out of the top 10 sites on search result page for ‘party supplies’. Started and managed all online marketing channels from paid search, display, shopping feeds to email. Grew internet team from 2 to 12 members.

05/1997 - 09/2001 Thomson Reuters Financial Services New York, NY

Senior Systems Analyst

Support/troubleshoot UNIX-based financial information systems using TCP/IP, LAN/WAN, Bisync and SNA protocols, UNIX Administration, Cisco and NT

Worked hands-on with Sun/HP Openview in a TCP/IP environment and UNIX system administration, shell scripting, kernel configuration and network performance analysis using SNMP/RMON and NFS

Provided heavy phone support to clients and installation teams

Highlights: Had highest % of closed support tickets for 3 years. Wrote a script in Unix Perl to monitor and alert team of system outages via Skytel pagers. Reduced installation times for new services by using pre-config settings to setup servers. Modified automated backup script to improve backup process of thousands of servers from 85% to 99%.

05/1996 – 05/1997 Thomson Reuters Financial Services New York, NY

Network Technician

Responsibilities included installation and troubleshooting data communications equipment and circuits

Hands-on experience with routers, PC's, servers, Racal CSU's, Hayes modems, Codex DSU's and circuits (T1, 56K, 64K, and ISDN). Exposed to T1 test sets and Craftek's CT-100.

Highlights: Wrote procedures for T1 testing for new lines. Added QA docs with steps for setting up and testing new communications equipment.

» Education

New York Institute of Technology - Central Islip, NY

1992 - 1996

Computer Science & Marketing

» Software and Tools

Marketing Automation: SharpSpring, Marketo, Salesforce, Pardot, Zapier, Eloqua

Reporting: DOMO, Dash This, Tableau, Google Data Studio, Octoboard

Paid Media: Google Ads, Bing Ads, Facebook Ads, Amazon Ads

Analytics: Google Analytics, Adobe Analytics (Omniture), IBM Digital Analytics (Coremetrics),

Facebook Insights

Tag Management: Google Tag Manager, Tealium, Adobe Tag Manager

CMS: Wordpress, Joomla, Kapost, SalesForce, Hubspot, Zoho

PPC Management: Marin, Searchforce, Adobe Search, Acquisio

Competitive Tools: SpyFu, Sprout, Ahrefs, Buzzsumo, Similarweb

Blogger Outreach: GroupHigh, ClearVoice, Traack, Little Bird

Project Management: Basecamp, Asana, Wrike

Reputation Management: Social Mention, SentiOne, Trackur

SEO: SEMRush, MOZ, Majestic SEO, Google Search Console, Screaming Frog

DSP: Dataxu, MediaMath, Trade Desk, Amazon DSP, DoubleClick

A/B Testing: Google Optimize, Optimizely, UnBounce, Apptimize, VWO

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