Kristopher Leithwood

****-**** ****** ******** ● Mississauga, ON ● 416-***-**** ● adirh3@r.postjobfree.com Senior Graphic Designer

Career Highlights

● Creation of Media Kit and Tier 1 Pitch Deck for DRMG

● Extensive design work with Major Brands such as Benjamin Moore, Husqvarna and Master Mechanic

● Built a dynamic coffee brand including logo, package design, brand guidelines and e-commerce website

● Spearheaded the Rebrand of Techspan Industries. Including new logo and brand identity

● Led the design team for the creation of a new website, including UX/UI design, brand style guide and content.

● Worked with on-boarding and training of new marketing and design hires. Graphic Skills

Professional Experience

DIRECT RESPONSE MEDIA GROUP, Oakville, ON – Direct Mail Marketing Marketing Graphic Designer, 2/2020 to 10/2020

I was responsible for designing both digital and print marketing creatives. I worked on both internal projects for the DRMG Group of Companies and external client facing projects. which incorporated marketing-driven initiatives such as sales collateral, websites, and corporate projects that contribute to the success of DRMG’s revenue, retention, and lead generation goals.

• Worked on the creation of new logo, brand identity and brand guidelines for DRMG as well as alternate logo for French division CGPM

• Created and redefined branded advertisements for use in subsidiary magazine ie: MoneySaver, HomeSaver, GTL and Adsave

• Created Media Kit and Tier 1 Pitch Deck for DRMG

• Overhauled the email template for internal and external use.

• Designed whole new Social Media Template for DRMG, MoneySaver and Dollco

• Worked with internal stakeholders to create static and animated Google and Facebook Ads

• Liaised with internal stakeholders as I designed for companies such as Benjamin Moore, Master Mechanic and Husqvarna and Quadra Ingredients while adhering to current brand guidelines

• Worked comfortably in a fast paced environment where I met multiple deadlines with ease for each division within the company

• Work closely with product management team to define marketing collateral branding

● Website Design - Desktop, Mobile & Landing Pages

● Digital Ads Design for Google, Social Media

● Corporate Branding & Communications

● UX/UI design - Web and App

● Print Collateral - Business Cards, Flyers

● Typography including Font Design

● Email Design for Marketing

● Logo Design and Redesign & guidelines for use

● Social Media Channel Design

● New and refreshed Product Design

● Label Design

● Brand & Visual Identity Design

● Web & Print Content Development

● Art Direction

BLAZE COFFEE / CAMBRIAN REFRESH, North York, ON – Premium Coffee Roaster / Office Services Creative Director / Senior Graphic Designer, 5/2019 to 10/2019

• Creation of logo, brand identity and brand guidelines

• Creation and design of complete e-commerce site and landing pages for leads and brand awareness

• Implementation of brand assets across all channels including web, social and print; including flyers, ads, coupons, banners, and packaging design

• Development and implementation of a Brand strategy for developing brand awareness and driving sales

• Developing the marketing strategy for Blaze Coffee Roasters and each specific product vertical - including campaigns, events, digital marketing, and PR

• Working closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations

• Work closely with product management team to define marketing materials and programs

• Manage social media presence and direct programs to improve social media reputation and recognition TECHSPAN INDUSTRIES, Mississauga, ON – Automotive / Electrical Parts Manufacturer Marketing Coordinator / Senior Graphic Designer, 10/2011 to 3/2019

• Lead design on projects while working with internal stakeholders to meet brand guidelines and deadlines

• Manage corporate marketing and communications functions for ex: Email design and marketing

• Responsible for the coordination/development and creation of all marketing collateral – writing, editing, designing and adapting content for use across multiple channels for the sales team and distributors

• Content creation and management of company presence for distribution on social media channels

• Coordinate the logistical aspects of marketing programs and campaigns including the creative brief process, developing schedules and managing the approval and production of marketing materials

• Creation of covers and/or labels for displays as well as maintenance of the product/label database

• Program tracking of quarterly and yearly sales promotions

• Maintaining company website, implementing new designs to stay current with developing trends Portfolio: behance.net/Kristopher_Leithwood

Technology/Software

Education

SHERIDAN COLLEGE, Oakville

Graphic Design, 09/2009 - 05/2011

● Typography, Branding, Design, Visual Identity

Kristopher Leithwood Page 2 ● Phone: 416-***-****

Software: Adobe Creative Cloud (InDesign, Photoshop, Illustrator, Premiere Pro, Acrobat, XD, Dimension) MS Office (Word, Access, Excel, PowerPoint) Apple (Keynote, Pages, Numbers) Google docs, sheets and slides.

Web/Multimedia: InVision, Sketch, Xcode, Constant Contact, Mail Chimp, Microsoft Visual Studio, Brackets, Smart Sheet, Trello Jira, Atom, Instapage, Shopify, Flexitive, Google Adwords, Analytices

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