DEBORAH BRENT

***** ******* ******* ***** ******, VA 20152

703-***-**** Mobile 703-***-**** Home

adir0c@r.postjobfree.com / https://www.linkedin.com/in/deborah-brent-a04050b/

Regional Operations Director / Consultative Sales, Marketing,

& Communications Executive / Employee Relations Specialist

Proven team leader with notable accomplishments in business operations, Budget and P&L, employee relations, recruitment, communications, marketing, and community relations for both for-profit and non-profit institutions. A successful Director who knows how to manage multi-location business operations with Performance Management tools used to achieve goals and maintain compliance. A visionary and forward-thinker focused on increasing business potential through strategic planning. Expert at communicating across multi-cultural lines to service customers, building strong partnerships, and maximizing the consultative sales approach for business success. Experienced at community relations and developing internal and external communication plans in pursuit of goals in the digital age.

Key Qualifications Include:

Operations Management and Business Development

Community Outreach & Business Partnerships

Advertising Copy, Marketing and Social Media, Blogger, and Public Relations Strategy Implementation

Employee Development and Training

Branding Strategies and Media Relations

Enrollment Management and Customer Service

Human Resources and Employee Relations

Project Management and Events Planning

P&L and Budget Management

External Communications and Legislative Affairs Initiatives

Microsoft Office proficiency

Consultative Sales Strategies for Growth

Facility Operations and Vendor Contracts

Regulatory Compliance Standards

Innovative Multi-Cultural Communication

Techniques

Business Intelligence Data Reports

PROFESSIONAL EXPERIENCE:

Asian American Chamber of Commerce, Tysons, VA

Senior Director, Business Development and Marketing – Part-Time

11/2020 to Present

Serve on "Jewels of Asia" Awards Gala Committee and on Business Summit and Expo Committee; provide marketing, communications, and strategic planning support; spearhead business development for sponsorships; create Social Media Posts, E-Mail Marketing, Press Releases, and Event Program and Presentation; collaborate with vendors for partnership opportunities; organize and generate donations for fundraising; marketing and events management initiatives; perform as Virtual Emcee for events; and conduct community outreach to support event needs.

Spring Education Group, Saratoga, CA & West Chester, PA

Regional Director

7/2019 – 10/2020

Operational responsibility for eight preschools and Kindergarten Program located in three Northern Virginia Counties; implemented company marketing and admissions initiatives; managed Distance Learning Program in district; hired and trained new Principals and staff; handled employee relations, furloughs, and return to work; conducted parent satisfaction surveys and performed conflict resolution; negotiated with vendors servicing facility needs and oversaw purchasing; maintained district budget in excess of $200 million; completed weekly Operations Reports for finance; enacted safety protocols and standards in response to Emergency Action Plan in time of pandemic; developed managerial oversights and checklists to adhere to government licensing and compliance standards; and conducted market analysis for opening new locations.

Created a Virtual Admissions Presentation widely used throughout company in all preschools per serving on Pathways to Connectivity Corporate Committee to revamp Admissions Process.

Increased school enrollment and new Registrations by over 45% compared to PY.

Created sponsorship opportunities and new partnerships with two Chambers of Commerce and within cultural communities to market school brand for enrollment growth.

Instituted New Principal Training Program and District Compliance Tools that resulted in my schools consistently having Zero Violations per monthly licensing inspections.

Took two challenged schools that were on probation with the Department of Social Services and made them into top performers with zero violations in three months.

Created a District Employee Recognition Program and implemented Professional Development Days for employees.

Virginia International University, Fairfax, VA

Associate Vice President of Enrollment Management, University Outreach, Marketing, and Communications

1/2017 – 1/2019

Managerial oversight of Admissions Manager and Admissions Representatives, Inquiry Processing Division; Local Marketing Coordinator; and Front Desk Operations. Oversaw Community Outreach, Events Management, Public Relations, and Media Relations. Responsible for departmental budgets, purchasing, and domestic marketing. Instrumental in creating advertising copy and design for print and online marketing sources, social media posts, blog, scripts for video productions, and written content for inquiry response, brochures and product information sheets, newsletters, and press releases. Oversaw compliance initiatives, strategic planning for department, and chaired effectiveness committees that required written quality assessment of processes and goals per National and Regional Accreditation standards. Generated university and corporate partnerships per business development activities. Served on the Executive Team, participated in Board of Advisors and Board of Trustees meetings for the private, non-profit university.

Negotiated a digital marketing company contract for Domestic and Online Divisions.

Developed a comprehensive training and certification program for Admissions Representatives that resulted in Zero Citations upon an Accreditation Visit in January 2018.

Formed Domestic Admissions Division and processes in a 98% primarily international recruitment-focused university. Increased domestic students by 95% in nine months.

Created a university-wide Communications Plan and improved all marketing materials for Domestic and International markets, including program-specific brochures, Microsite, Landing Pages, and Virtual Program Overview showcasing university programs and services.

Instituted and developed the university’s Local Community Relations Plan that includes High School Senior engagement and engaging local ethnic communities for 2017 and beyond that has increased branding and inquiry flow.

Hosted international dignitaries, groups, and Agents at campus events and Open Houses.

Recruited and presented internationally in India and Nepal at Education Fairs and Agency meetings that generated increased applications in one month.

Negotiated business partnerships with eight universities, two schools, and one TV station in Ulaanbaatar, Mongolia.

Managed International Admissions and Marketing Division and Registration prior to campus reorganization.

Chaired Academic Collaboration efforts in East Asia region and in local market for establishing MOUs that support mutual business interests.

Hosted elected officials at campus events and planned the Candidate’s Forum 2018 for the Multicultural Chambers of Commerce.

ITT Educational Services, Inc., (ITT/ESI HQ), Carmel, IN & Chantilly, VA

District Manager / College Director

10/2007 – 9/2016

Operational oversight of eight campuses in the State of Florida, two Baltimore, MD, and two Washington, DC area campuses; Hiring and Training responsibilities; Human Resources Support; District Budget Management with Monthly P&Ls; and Regulatory Compliance adherence within locations. Conducted quarterly Operational Reviews of functional departments, employee development, and provided strategic vision and motivation for goal achievement. Facilitated employee and student relations. Managed 12 facilities in collaboration with College Directors. Managed and developed community events and legislative affairs initiatives.

Delivered 93% of Budgeted Census Goal per two full review years.

Achieved District Graduate Placement Rate of 75.93%.

Improved District Graduate Salary Improvement by 2% over PY.

Successfully conducted Quarterly District Meetings for manager training.

Six out of 12 campuses recognized as National Quality Award Winners.

Limited campus Small Market Model to only 17% of total district versus national average of approximately 60% based on campus census.

Managed campus operations, supervised five department managers along with two administrative employees, implemented internal audit procedures as part of adherence to compliance standards, managed P&L of college budget in excess of $13 million in revenue, responsible for purchasing needs that support an A+ facility, and conducted reputation building initiatives and legislative affairs to promote college.

Increased college census by 123% in 2008, + 4.28% of budget in 2009. Negative 1% to expected budgeted census in 2010 and Negative 3% in 2011 despite economic and regulatory challenges in proprietary market.

Overachieved yearly P&L margin up to 112% over three-year tenure.

Managed and assumed accountability for all essential college departments that included Operations and Facility Management, Recruitment, Academic Affairs, Financial Services, Registrar and Career Services with notable achievements in all areas.

Implemented Performance Management methodology resulting in accountability of department heads for expected results on a quarterly basis.

Conducted community outreach to employers, public school systems, non-profit organizations, and elected officials to establish the reputation of the college campus.

Employed project management to renovate facility with Architectural Firm.

Constructed and managed Campus Effectiveness Plans and Self-Study Plans in conjunction with strategic initiatives.

Instituted local audit procedures that allowed campus to receive zero findings in the ACICS Accrediting Body visit of 2008 and be awarded the distinction of 2009 ACICS Honor Roll Institution out of 45 colleges nationwide.

Awarded Best of Best Student Retention Initiative, Wild Card Initiative, Career Services Department and Alumni Outreach Event, Facility Maintenance, and Schools of Study in Information and Electronics Technology.

Awarded College Director of the Year by ITT Technical Institute for 2010 based on achievements in key metrics and college administration.

Awarded Mid-Atlantic District College Campus of the Year in 2011 and 2012 based on achievements in key metrics and college administration.

Additional Professional Experience includes:

Campus Director – National Massage Therapy Institute

Director of Admissions – Corinthian Colleges; Education Management Corporation

Senior Director of Admissions – Career Education Corporation

Education:

MA International Communication The American University;

Washington, D.C.

BSC Telecommunications Ohio University; Athens, Ohio

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