Andrew Emerson Buswell

Portland, OR & Vancouver, WA 360-***-**** adiqvk@r.postjobfree.com

Hello! My name is Andrew Buswell, and for the last 12 years I’ve been thoroughly invested in project management and marketing in the technology, craft beer, and run specialty industries. With my vast experience bringing complex programs to completion, I know I would be a great fit in this role! Thank you for your time and consideration! Program Management

While my project management experience may have started earlier than 2010, I attribute my hypergrowth within this discipline and project management in general to my career at Road Runner Sports. I was approached by Road Runner to scale-up and produce a monthly experiential marketing event I had created in Portland called “The Adventure Run”. In the first year I focused on proving its concept and completed 35 events across 4 cities. The event was highly successful, and soon I shifted from project management to program management. This included writing a 40-page training manual, as well as PM’ing everything from the creative copy, permitting, risk assessments, budgeting (P&L reporting), and executive reporting to a large list of stakeholders. At the end of its 5th year the program had completed 700+ events, reaching over 175k attendees. More importantly, it was a time of tremendous growth in my managerial career. I had directly hired, trained, and developed over 35 remote field marketing reps, while also producing the largest recurring group run in the nation. ROI & Business Acumen

In 2016 I was relocated to Bend, OR to project manage the full events portfolio for Deschutes Brewery, which at the time was the 6th largest craft brewery in the US. One of my first tasks was creating an ROI model for each program, as well as defining how they were supporting the brand and marketing initiatives. This deep dive into the numbers resulted in a scoring system I created for each event, bringing some proportionate justification behind the investments that were being made. Furthermore, I was charged with finding and presenting solutions for any inefficiencies within the marketing department. This tour of duty in the events industry challenged me to solve problems that many event marketing departments don’t take on: the profitability and direct marketing impact of the events they create. Project Management

Finally, for the last 2.5 years I’ve been project managing the overall logistics and vendor teams for some of Microsoft’s largest tech events including Microsoft Ignite (30k attendees) and Microsoft Business Applications Summit (5k attendees). This has challenged me to project manage on a massive scale and become a skilled expert at navigating internal buy-in from multiple business groups and stakeholders along the way. I’ve directly managed all necessary workstreams within the Microsoft event structure, including venue sourcing, registration, demand generation, logistics, content, and keynote production. This chapter in my career has been defined by huge growth in project management as well as budget and executive reporting. Most important has been my experience with managing C-level stakeholder groups and continually updating project performance.

International Philanthropy

In 2007 I started a nonprofit organization from the ground up called The Ethiopia Project. It was, and still is, my way of giving back and staying grounded. This experience has led to multiple trips in country, helping to rebuild a school, and giving away thousands of shoes to those in need. Throughout the process, I’ve learned contract negotiations, funding, how to maintain and manage a board of directors, and most importantly, how to literally change the world. In my next position I hope to bring a little bit of my experience from the nonprofit sector, which has been so valuable to me personally and professionally.

Cheers,

ANDREW BUSWELL, PMP

LinkedIn

Mobile: +1-360-***-****

E-mail: adiqvk@r.postjobfree.com

Location: Portland, OR

Andrew Is: A Project Manager specializing in leading large teams to successful completion. Substantial knowledge in the tech, active lifestyle, and craft beer industries, Andrew excels in bringing together multiple stakeholders and executive reporting. Andrew has directly created and/or managed over 1K events, which have reached 1.5 mil+ attendees. He has also directly hired and managed over 150 employees throughout his 15-year managerial career. SKILL SET: Project Management Event Marketing & Management (Virtual/Hybrid) Stakeholder Engagement Program Management Executive Meeting Strategy Team Management & Hiring Procurement & Vendor Management Budget & Revenue Cycles Venue Sourcing/Site Selection Internal Communications Marketing Strategy TOOLS: Microsoft Office 365 Wrike Harvest Basecamp Hubspot Salesforce Client Solutions Lead –Point to Point Transportation Jan 2020 – Mar 2020 Remote – Seattle, WA

- Hired to spearhead a new Business Development Team

- Position ended in March due to the pandemic (P2P specialized in shipping and logistics in the corporate event world) Project Manager (Events) – Microsoft (via Dynamic Events) Mar 2017 – Nov 2019 Remote – Seattle, WA

- Project Management lead across multiple Microsoft “tier-1” events o Microsoft Business Applications Summit, Logistics & Event Strategy Lead (2018 & 2019)

The premier biz apps event for Microsoft (3-day, 5K attendees)

Managed end to end event strategy, logistics, and production, while working with key stakeholders across 7 workstreams (Content, Registration/Housing, Logistics, Keynote Production, Demand Gen, etc.)

Vendor Management: Selected and managed 30+ vendors & 300+ onsite crew

Budget Management: Reported and managed all-up event budget of $12mil+

Core Team Management: Lead and organized bi-weekly core team calls with top stakeholders to report status updates and make key decisions across all workstreams o Microsoft Ignite, multiple roles (see below, 2017 & 2019)

Microsoft’s marquee IT event, supporting over 25K attendees across 6 days

Logistics Second (2017) – Led talented vendor team of 30+ vendors and 1K+ onsite

Reported monthly on $20mil+ budget component

Attendee Celebration Lead (2019) – Project managed and executed successful takeover of Universal Studios Florida for Microsoft Ignite attendees

M365 Executive Meeting Lead (2019) – Worked w/key BMs, COSs, and EAs within the M365 group to schedule and triage over 200 meetings with top execs. Strategized w/the field for nomination of top customers and completing briefing documents

Project Manager - National Events & Sponsorship – Deschutes Brewery Mar 2016 – Jan 2017 Bend, OR

- Managed all national and local sponsorships, traveling field marketing program (Woody), and support overall sales objectives via experiential marketing activations.

o National Event Management

Managed, collaborated, and executed Brewer’s Association sponsored events (SAVOR, CBC, GABF, etc.)

Negotiated and executed 15+ national event contracts (World Cup Cyclocross-IA, Go Outside Festival-VA, Contour Music Festival-WY, etc.) resulting in over 1 mil in-person impressions, and 10 mil digital impressions.

o Regional Event Management

Managed/hired brand ambassadors and local events manager to execute over 150 Oregon based events

Created new reporting structure to manage ROI of sponsorships o Field Marketing Program

Managed program and created new data capture points to prove ROI. Managed 2-person team to execute 80+ events nation-wide

o Budget

Directly managed and reported on 4 separate budgets totaling $3 mil

Successfully saw all 4 budgets under 2016 projections by 15-20% on avg Program Manager - National Retail Events – Road Runner Sports Nov 2010 – Mar 2016 Remote – San Diego, CA

- Creation of the Thursday Adventure Run Program – a monthly experiential marketing event that successfully ran for 5 years, culminating in 700+ events, 175K+ participants, across 25 cities. o Project Management

PM’d all marketing initiatives as well as creative briefs for marketing materials

Created, balanced, and successfully showed an ROI within a $1.2 million program budget

Attained event permitting and special occasion liquor licenses for 19 cities o Sponsorship Management

Successfully packaged, presented, and sold sponsorship to 40+ Running Specialty Brands (i.e. Asics, Honey Stinger, Garmin, Go Pro), 400+ Local Businesses, & 16 Craft Breweries (i.e. Red Hook, Stone, Deschutes, and Sierra Nevada)

Sponsorship revenue totaling over $7 mil

Buyer, Manager, & Team Sales – Fit Right NW (now Fleet Feet) Mar 2005 – Nov 2010 Portland, OR

- Creation of Urban Adventure Runs and managed 2 retail stores within the running specialty channel. o Buyer 2008 - 2010

Purchased & dictated product mix within a set budget for 2 locations totaling over $2 million o Manager 2006 - 2008

Hired and managed over 20 employees at 2 locations

Maintained positive employee morale, coordinated sales contests, and assisted employee reviews o Retail Sales Associate & Team Sales 2005 – 2006

Specialty footwear sales associate & local team sales manager NON-PROFIT WORK:

Co-Founder & Principal Officer – The Ethiopia Project, 501(c)3 Mar 2007 - Current Addis Ababa, Ethiopia

- The mission of TEP is to acquire new and gently worn footwear and fit them on those in need in the nation of Ethiopia

- Since its inception in 2007, I have spearheaded all aspects including design, fundraising, event production, and the logistics of sending thousands of shoes to Ethiopia; personally making trips in country on 10+ occasions

- Coordinated over 3,000 pairs of shoes and fit them on aspiring athletes in Ethiopia Volunteer – Equine Therapy 2013-Current

Oregon & Louisiana (multiple locations)

- Lead volunteer at multiple equine therapy locations in both states; equine therapy has been a constant in my life since 2013 EDUCATION & CERTIFICATIONS:

Project Management Professional (PMP) Issued Oct 2020

- Issued by the Project Management Institute, the PMP Certification is considered the gold standard in project management credentials. (Certificate Number 2808498)

Mechanic, Corporal (E-4) – United States Marine Corps Jul 2003 – Dec 2010

- Completion of Basic & Combat Training, Diesel Mechanic School, Cold Weather Training, and Corporals Course REFERENCES:

Microsoft

Cait McNamara; Event Marketing Manager l Cloud Marketing – c. 425-***-**** – adiqvk@r.postjobfree.com o Relation: Microsoft client and internal lead for Microsoft Business Applications Summit Hailey Kellie; Event Manager l Dynamic Events – c.509-***-**** – adiqvk@r.postjobfree.com o Relation: Housing PM on the Services team, Hailey was an integral part in helping to plan MBAS Deschutes Brewery

Ryan Chase; Sales Manager l Central Oregon – c. 503-***-**** – adiqvk@r.postjobfree.com o Relation: Colleague that worked alongside the marketing dept to activate different programs Jeff Billingsley; Director of Marketing – c.541-***-**** – adiqvk@r.postjobfree.com o Relation: I reported to Jeff while on the marketing team during my tenure at Deschutes Road Runner Sports

Michael Gotfredson; CEO – o. 858-***-**** - adiqvk@r.postjobfree.com o Relation: CEO of Road Runner Sports & someone that I directly presented event marketing ideas and programs to Aaron Olbur; Regional Sales Director l New Balance – c. 858-***-**** – adiqvk@r.postjobfree.com o Relation: A direct regional report of mine while at Road Runner Sports

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