Marketing Associate

Heather Baxter

Concord, CA ***** 925-***-**** adiqp3@r.postjobfree.com

Professional Summary

Experienced Marketing Associate with a background in Project Management, Customer Service Management, and Marketing. I am known as an excellent team player.

Skills

Strong written communication

E-Commerce Retention Strategize

Proficient with 4 E-Commerce platforms

Marketing Campaign Management

Adaptable

Interpersonal Skills

Work History

Marketing Associate, 07/2017 to Current

Caveman Foods, LLC – Walnut Creek, CA

E-Commerce

Manage all consumer relationships. Day-to-day management of Shopify environment.

Proficient in Shopify and other apps (Bold, Judge Me and ShipWorks) in the E-commerce platform.

Analyzed sales and created upsell opportunities resulting in increased sales by 80%.

Analyzed consumer’s inquiries, complaints, and feedback with the outcome of providing consumer insight on the company’s performance to the leadership team.

Sales Support

Work closely with Sales Team on crucial and time-sensitive tasks projects.

Plan and execute key industry events (Natural Product Expo, KeHE Show, UNFI).

Coordinate national demo events, including the development of training tools resulting in successful events.

Work with multiple systems (1 World Sync, IX-One) by uploading and submitting new products so major key customers can complete set-up and submit Purchase Orders.

Packaging Project Management

Facilitated SOP and managed cross-functional project workflow for all aspects of packaging for 30 projects.

Manage external designers and outside vendors to ensure on-time delivery and costs met.

Office Manager

Managed the company headquarter relocation from start to finish within budget.

Manage office product inventory.

Account Executive, 08/2011 to 07/2017

James Allyn Inc. – Dublin, CA

Marketing

Created and managed nationwide campaigns for one major key client for their regional offices and franchisees.

Optimized campaigns in new markets by educating and training clients on how to set up their marketing campaigns which resulted in 90% participation of franchisees in all five regions.

Managed print and promotional vendors to ensure print quality and 95% on-time delivery nationwide.

Reduced promotional and print material items costs by 15% by negotiating pricing and fees.

Team Lead

Managed a small team that overlooked multiple accounts and managed customer expectations.

Executed over 200 successful campaigns which increased the company's sales by 75%.

Optimized and executed processes so the workflow would be streamlined which resulted in creating a better work environment.

ASSISTANT DIRECTOR OF BRANDING STRATEGY, 09/2009 to 08/2011

WDFA Marketing – San Francisco, CA

Marketing

Worked closely with Director of Business Development to review the client's monthly, quarterly, and yearly plans.

Created and proposed regional marketing campaigns to be pitched to the client.

Oversee all aspects of the campaigns to ensure successful execution.

Negotiated price on campaigns to lower the company's expense by 10%.

Education

Bachelor of Arts: Liberal Studies

California State University - Long Beach

Software

Proficient in Microsoft Office, Adobe Acrobat, E-Commerce Platforms (Shopify, four51, PrintSmith, Midnight).

Contact this candidate