RIGI ANDRADE

718-***-****

adiqla@r.postjobfree.com

Boynton Beach, FL 33436

SUMMARY

Results-driven Ecommerce Manager and Shopify Plus developer equipped with four years of web-based sales and marketing experience. Maintains amiable communication with clients and rapidly addresses concerns to maximize satisfaction. Knowledgeable at pricing and displaying products for maximum sales conversions.

SKILLS

Data management

Team building

Problem resolution

Pricing adjustment

Marketing understanding

Project management abilities

Production standards

Adobe Creative Suite (Photoshop, Illustrator, Dreamweaver)

Website design

Corporate branding

Advertising familiarity

Graphic and Media Design

Business development understanding

Project management

Project coordination

EXPERIENCE

Lead Shopify Plus Developer / Manager

Fort Lauderdale, FL

TLF Apparel/ Jun 2019 to Current

Created landing pages, dashboards and custom web applications through Shopify using Liquid, Vue, Javascript, and HTML programming languages.

Improved Shopify Plus data integrity, automation, and accuracy in automating business processes.

Used Excel spreadsheets and Google Analytics to track customer data, analyze trends and make forward-thinking business plans.

Attended Shopify Plus workshops and seminars for up-to-date features.

Implemented custom features and page layouts via meta-fields.

Collaborated with other managers to discuss new marketing opportunities, increase revenue and conversion rate, prioritizing changes based on market data.

Leveraged Shopify Plus features and apps through custom development to automate business processes in support of customer self-service and ecommerce innovation.

Maintained awareness technology standards, releases, and emerging trends in Ecommerce and in Shopify Plus administration and development.

Handled all delegated tasks, including product releases and website performance.

Create and manage users, profiles, roles, and permission sets in Shopify Plus.

Devised strategies to correct SEO underperformance and resultantly increase traffic and visibility.

Audited website performance each week to make positive adjustments to marketing plans.

Audited competitor website performance each week to keep up with current trends and marketing plans.

Created schema markups for website elements.

Completed in-depth analyses of competitor ad, keyword, bids, and landing page activities.

Planned, implemented, and maintained successful SEO strategies.

Tracked website analytics and reported findings to clients.

Programmed applications and tools using object-oriented languages with goals of code abstraction, stability, and reuse.

Validated liquid code for proper structuring, security and compatibility with different browsers, devices or operating systems.

Troubleshot, tested, and remedied issues before software deployment.

Reviewed information and elements regularly on websites and pages for accuracy and functionality.

Designed, built and maintained complete ecommerce, landing pages and blog websites via Liquid and Applications.

Built and applied reusable code to other projects to reduce consulting fees and development hours.

Determined job priorities for multiple projects and communicated sequencing, priorities and timelines to entire team.

Redesigned sites to enhance navigation and improve visual appeal.

Collaborated with content contributors to build optimization strategies.

Tracked weekly website performance and sales to generate reports for business development planning.

Shopify Developer Admin

Plantation, FL

American Heritage School/ Mar 2020 to May 2020

Executed scripts to communicate with back-end servers and provide real-time updates.

Assisted clients and internal staff with troubleshooting to quickly and effectively resolve software issues.

Ensure website functionality that adheres to design specifications and ease of use across all browsers and devices.

Collaborated with agile development team to test, develop and maintain web and desktop-based software applications.

Modified existing software systems to enhance performance and add new features.

Coordinated system installations, testing and code corrections.

Coordinated specifications and requirements for project technical needs.

Determined job priorities for multiple projects and communicated sequencing, priorities and timelines to entire team.

Tested all software prior to going live to alleviate bugs and troubleshoot issues.

Communicated with and gathered feedback from the client about progress updates and worked to resolve specific concerns.

Designed user-friendly ecommerce website to simplify overall management.

Leveraged Shopify applications to design and implement development and testing tools.

Introduced automation tools to reduce redundancy and enhance workflow.

Participated in team meetings and provided input on deadlines, designs and enhancements.

Collaborated closely with CEOs and Digital Marketing Manager to keep projects on track and meet anticipated deadlines.

Analyzed solutions and coding fixes for software problems.

Improved Shopify Plus data automation to ensure data is properly synced with other systems.

Collected and defined customer requirements to produce product scopes.

Digital Marketing Manager

Delray Beach, FL

Red Drums Trading/ May 2018 to May 2019

Created and implemented marketing campaigns and directory services to help clients capitalize on new media and Internet advertising opportunities.

Verified consistency in content and tone to optimize social media accounts.

Designed, managed and maintained company website by writing content, directing video designs and designing email, HTML and in-text email promotions.

Utilized platforms such as Google Ads and Google Shopping platforms on regular basis.

Produced pay-per-click ads and promotional content.

Tracked campaign performance and presented detailed results to clients.

Tracked and analyzed social media and online marketing initiatives.

Improved short- and long-term digital marketing strategies.

Developed creative digital content and unique campaigns to drive brand exposure.

Interfaced with clients to discuss budget allocation to determine project scope.

Analyzed key performance indicators monthly, applying data analytics to drive future strategic planning.

Web Developer

Boca Raton, FL

Homegrown Essentials/ Feb 2017 to Feb 2019

Repaired issues causing site crashes, resulting in elevated uptime and increased sales.

Designed visual and graphic images to use on multiple platforms.

Contributed back-end development experience and collaborated on multiple APIs crucial to functionality.

Crafted mobile-friendly websites and transitioned legacy site to mobile-friendly platform.

Created web materials such as images and redirect links for use in marketing and email campaigns.

Determined job priorities for multiple projects and communicated sequencing, priorities and timelines to entire team.

Handled special web projects designated by owner and chief marketing officers.

Maintained strong education in latest technologies, software and hardware products for use in various projects.

Built and applied reusable code to other projects to reduce consulting fees and development hours.

Checked all sites and online elements for proper adherence to brand guidelines and functionality.

Jr. Graphic Designer

Boca Raton, FL

Cloth Promotions Plus/ Feb 2017 to Aug 2018

Developed, designed, laid out and produced variety of technical illustrations for brochures, banners and signs.

Adjusted images sizes and selected fonts for preliminary client projects.

Worked with customers to present mockups and collect information for adjustments.

Used Adobe Illustrator and Adobe Photoshop to create images and layouts.

Submitted design ideas to plan projects with customers and managers.

Created corporate brands by designing cohesive looks between logos and letterheads.

Utilized knowledge of production to create high quality images.

Generated digital image files for use in digital and traditional printing.

Designed new, on-brand visual elements focusing on concept and messaging.

Prepared branding packages for point of purchase displays, marketing materials and product packages.

Trained other Graphic Designer's in Adobe Illustrator and Adobe Photoshop functionality to develop skill and technique in performing graphic-related activities.

Consulted with clients to define design requirements and manage product development projects.

EDUCATION AND TRAINING

Bachelor of Arts: Graphic Design

Lynn University Apr 2015

Boca Raton, FL

Master of Communication And Design: Communications And Design

Lynn University Apr 2017

Boca Raton, FL

Associate of Arts: Graphic Design

Westchester Community College Apr 2013

Valhalla, NY

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