CHRISTINE OBIAMALU

201-***-**** adiqj7@r.postjobfree.com New York, NY

SOCIAL MEDIA MANAGEMENT & DIGITAL MARKETING EXPERIENCE

Director Social Media Management Jun. 2020 – Present

Cobi Social Media Management Lagos, Nigeria

•Responsible for building, developing and leading firm’s social media team, driving strategy across channels, campaigns and audiences, and collaborating with internal stakeholders to lead execution against objectives for clients.

•Cross functionally collaborate with internal clients and external partners to plan and execute social programs that build and protect client’s brand and reputation, while ensuring consistent and engaging messaging.

•Improve clients’ digital reach by developing and implementing platform-specific strategies to increase presence, engagement, and followers across Instagram, Facebook, Twitter, LinkedIn, YouTube and any emerging social media sites.

•Develop and own analytics management and reporting across all social platforms; Convert metrics into ongoing recommendations for strategy and tactics.

Content Migration Specialist Aug. 2019 – Oct. 2019

Idealist Consulting New York, NY

•Led the migration, SEO enhancement, and modernization of blog posts developed over 3 years by freelancers, internal writers, and Subject Matter Experts.

•Frequently evaluated the click rate of articles from a variety of leads to develop more targeted placement.

Digital Marketing Intern Jan. 2019 – Apr. 2019

Roc Nation Manhattan, NY

•Developed, executed, and evaluated the impact of cross channel social media campaigns for Roc Nation artists, including Mariah Carey, Jaden Smith and Nicole Bus.

•Increased social media engagements 205% for Roc Nation social media accounts by developing and executing a culturally relevant content calendar, engaging with complementary accounts, and conducting contests via social media.

•Conducted comprehensive market research to keep team aware of new content trends in the music marketing industry

•Grew e-commerce sales 23% by writing compelling email copy, improving client website experience, and developing mobile apps.

Marketing Intern Sept. 2017 – Dec 2017

B.B. Kings Manhattan, NY

•Managed a variety of in-house promotional and event responsibilities including developing guest lists, calendars, press clippings, growing email lists, preparing in-show announcements.

•Developed and executed the content calendar for social media accounts and ensured branded consistency across platforms; Increased social media engagement and followers by 20% for artists like Bobby Rush, Gloria Gaynor, The Whispers, etc.

•Increased website traffic 35% by writing and scheduling email marketing blasts.

•Increased ticket sales by 40% by building ticketing campaigns with outside discount sellers and deal-a-day sites.

ADMINISTRATIVE EXPERIENCE

Executive Assistant Nov. 2019 – Apr. 2020

Helene Hartig, Esq. Law Firm New York, NY

•Initiated, cultivated, and managed relationships/contracts with vendors to improve client intake process, develop internal audits, and improve filing efficiency.

•Developed and managed firm’s social media accounts; curated relevant, educational, and engaging content; Improved website traffic 35% with appropriate and consistent calls to action.

Administrative Assistant Feb. 2018 – Dec. 2018

American Society of Composers and Publishers Foundation New York, NY

•Developed, executed, and analyzed the performance of email marketing campaigns; Analyzed and presented performance data and made recommendations to leadership on campaign changes.

•Drafted, edited, and finalized press releases and media statements on upcoming ASCAP events and workshops.

•Researched, contacted and acquired artists for scholarship applications and musical acts for ASCAP events

•Managed all logistics related to fundraising, networking, and other annual events for the Foundation including the Mark Snow event and the ASCAP Foundation Awards; developed, pitched, and executed sponsorship packages valued between $5K-$10K.

CIVIC ENGAGEMENT

Social Media Team Lead Jun. 2020 – Present

A Girl Project

Social Media and Email Marketing Specialist May 2020 – Present

LIFE Foundation

EDUCATION

Bachelor of Music in Music Business

New York University New York City, NY 2019

SKILLS & COMPETENCIES

•Project Management

•Data Analysis

•Copywriting

•Hootsuite

•Tweetdeck

•Buffer

•Sprout Social

•Iconosquare

•Web Building Applications

•Mailchimp

•Canva

•Adobe Creative Suite

•Microsoft Office Suite / Google Suite

Google Analytics

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