Gerald C. Matics

*** **** *****

King of Prussia, PA 19406

Cell: 610-***-****

adiqes@r.postjobfree.com

https://www.linkedin.com/in/geraldcmatics

SUMMARY

Corporate communicator with expertise in internal/employee communications. Background spans industries ranging from insurance and financial services to pharmaceuticals. Known for writing to motivate, inform, and inspire target audiences to impact behavior during times of critical change.

AREAS OF EXPERTISE

* Strategic communication planning and execution

* Speechwriting

* Presentation development

* Presentation coaching

* Internal/external communication media development

- newsletters (print and electronic)

- brochures

- web-based communication

SELECTED EXPERIENCE

Wolters Kluwer, King of Prussia, PA (via Aptude Consulting, Inc.)

Communications Consultant

March 2020 -- April 2020

Designed, drafted and produced a variety of communications and creative materials, including internal announcements, video scripts, executive talking points, newsletters, banners, signage, presentations, invitations and other related projects -- all in a high-quality and timely manner. Drafted and published relevant content on corporate intranet site. Supported internal social media campaigns by creating strong visual content.

* Collaborated with enterprise executives and managers to communicate essential information to employees throughout the organization

DuPont Chemical Company, Wilmington, DE (via SGS Consulting)

Senior Copywriter/Internal Communications Specialist

August 2019 -- January 2020

Created and implemented communications and change management plan for pilot technology replacement program, ensuring all employees are prepared for change. Provided complex communications counsel to business/function leadership. Wrote emails, news articles and web content to support change initiative. Ensured adherence to corporate communications policies and standards.

* Provided functional guidance to less-senior communications personnel

Unisys Corporation, Blue Bell, PA (via Indotronix International Corp.)

Communications/PR Specialist

January 2019 -- May 2019

Wrote and edited blogs, newsletters and articles for online and print publications of the nation’s premier global information technology company. Prepared and distributed weekly news summary email to all associates. Managed all-hands meetings and town halls for company executives. Scheduled and coordinated casual associate meetings with senior leadership. Created and edited copy on a SharePoint-based intranet site to keep employees worldwide abreast of important corporate information.

* Recognized individually by company CEO for topical messages delivered to its 22,000 employees

UnitedHealth Group, Horsham, PA

Senior Marketing Copywriter/Editor

July 2011 -- September 2018

Wrote copy for, edited and managed development of digital components for flagship website. Worked with marketing and project managers to develop targeted retention e-mail messages. Oversaw development of state-specific marketing materials based on new and existing creative to comply with market and state departments of insurance requirements. Coordinated workflow through all creative services and regulatory affairs functions using enterprise content management software in order to maximize speed to market. Used advanced content management systems, including WordPress, to build, maintain and store mission-critical documents.

* Launched interdepartmental newsletter covering topics of interest to Regulatory Affairs and Creative Services departments in order to foster a sense of team and boost employee engagement

* Pioneered new Retention eNewsletter copywriting process, creating content for e-mails to up to 3 million insured members

Freelance/Contract, Norristown, PA

Writer/Editor

November 2010 -- June 2015

Wrote bimonthly online column targeting corporate counsel for legal publishing client, including researching topics, building source network and interviewing sources. Wrote articles for attorneys in all areas of tort law, including health care, intellectual property and financial litigation. Designed brochures for local businesses aimed at boosting their market share and customer retention. Edited marketing components for major Medicare supplement insurance provider to ensure accuracy and consistency across channels and states. Proofread and edited labeling materials for leading pharmaceutical company, checking grammatical consistency, logic and visual elements to ensure client produces high-quality packaging components.

* Provided valuable counsel on design and communication issues to aid clients in delivering their message

LexisNexis Group, King of Prussia, PA

Editor

February 2003 -- November 2010

Wrote and edited legal publications for attorneys, insurance professionals, and executives, reporting breaking legal news in tort law. Covered high-level hearings, including U.S. Supreme Court oral arguments. Contributed to company blog and social networks. Wrote and read for award-winning legal news podcast. Served as legal news expert for subscribers and news media.

* Selected to American Lawyer Media’s Legal Opinion Leaders panel, advising on litigation trends and news coverage

* Led successful effort to gain access to critical legal documents for use by all litigation report editors in order to attain more complete coverage of difficult-to-access jurisdictions

Wyeth Pharmaceuticals, Collegeville, PA (via Kelly Technical Services)

Proofreader/Editor

July 2001 -- February 2003

Proofread and edited all package inserts and labeling materials for grammatical consistency, logic, and visual elements to ensure client produced high-quality packaging components and fixed errors.

* Worked outside of role to write job aids and conduct training to assist desktop publishing employees with use of image comparators and other equipment

Richardson, Inc., Philadelphia, PA

Instructional Design Consultant

August 2000 -- July 2001

Designed customized sales and leadership training programs for Fortune 500 clients in various industries, including pharmaceutical, hi-tech, financial, insurance, and others, targeted at improving effectiveness of employees and managers. Managed projects from concept through design and delivery for optimal quality control. Coordinated with relationship manager and senior management to ensure client satisfaction.

* Recognized by training manager at international shipping corporation for excellence in designing and developing targeted training to meet needs of employees in four foreign countries

State Farm Insurance Companies, Bloomington, IL

Communications Specialist

June 1998 -- August 2000

Created and implemented strategic communication plans to ensure consistent corporate messages across audience segments. Supported department executives’ communication needs by developing presentations, memos, speeches, broadcasts, and electronic and print publications. Advised internal clients on the best methods and media to convey their messages to more than 9,000 associates.

* Co-managed a team of ten communications professionals under the Y2K Program, which was instrumental in achieving total compliance

* Streamlined communications grid to determine best match of audiences, messages, and media in any situation, virtually eliminating duplicate messaging while aligning with corporate goals

* Served two terms on editorial board of the State Farm Times, company’s employee and retiree newspaper, functioning as departmental liaison to ensure “best-foot-forward” representation

EDUCATION

Bachelor of Arts, English, Widener University, Chester, PA, graduated cum laude

CERTIFICATIONS AND LICENSES

Instructional I Certificate to teach English in secondary schools, issued by State of Pennsylvania

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