ORESTES CONRADO MARRERO

*** ***** ****** *******, ******* 32771 Mobile: 305-***-**** adipwx@r.postjobfree.com Business Development Relationship Management Distribution Account Acquisition Margin - Revenue Increase Existent Account Expansion New Market Penetration Highly enterprising and savvy business developer, innovative sales strategist and marketing tactician with outstanding record of elevating profitability by aggressively pursuing and winning major new business while expanding existing accounts, contracts and service agreements. Expertise at identifying profitable opportunities in new business segments, opening new markets, and launching new products. Proficient at building client relationships, recruiting and developing channel partners to consistently exceed sales, production and timeline goals. Verifiable ability to create and manage effective business plans, cut costs, drive sales initiatives-processes and contribute to project management. Hands-on cross functional manager and collaborator who leads and motivates by example dedicated to achieving organizational objectives.

Qualifications

Ability to accurately manage, track, plan and forecast quarterly-annual sales business funnel processes

Adept at area management, mapping, canvassing, creative sourcing and qualifying, leads generation

Cross-functional sales strategy development, market development, business operations, customer support

Efficient and effective resource management, articulate Brand, Products, Services position and presenting

Expertise in sales methodology, conceptual, solution and relationship cultivating skills, influence management

Keen business acumen, thorough needs analysis, processes and systems, driving executing sales initiatives

Bilingual US citizen, fluent in English and Spanish with aptitude to naturally and effectively communicate

24/7 Philosophy – Account, Client, Prospect, road warrior with capability and willingness to extensively travel Professional Summary

Tommy Bahama Mall at Millenia /Oxford Industries, Inc. Assistant Store Manager 2019 - 2020

Key Contributions

• Created a relaxed destination - Partnered in conjunction with the Store Manager, leading by example through motivation, support, and communication with the ultimate goal of providing an exceptional and rewarding lifestyle experience for both internal and external guests.

• Set the course – Conducted sales and service relationships with guests in all aspects of store operations; setting the tone to consistently role model key sales/service behaviors with team members creating guest purchase experience.

• Built the perfect oasis - Cultivated a culture of selling by achieving sales plan through means of efficient planning, execution, business analysis and streamlining store processes with Store Manager.

• On boarded new associates - Created a learning environment to coach and develop our Retail Team Members; promoting sales and internal career growth starting with thoughtful hire and clear performance expectations. Ralph Lauren Children's Flagship

Selling Manager 2018 - 2019

Key Contributions

• Champion of sales and customer experience in our store, meeting targets, budgets, analyzing key metrics/ KPI on daily basis in order to provide training and coaching to sales associates, overnight and merchandise processing teams via daily meetings and recorded video on iPad as well as managing store opening and closing procedures.

• Manage, produce and monitor communication with corporate partners to effectively articulate needs of the markets, ensure visual directives are executed as well as protection of store assets and inventory.

• Inspire and lead teams to deliver in-store experiences that exceed customer expectations, build brand loyalty along with owning current local market in regards to (trends, competition, customers, local events, recruiting etc.) provide insights on actions, results and opportunities to execute on strategy and quantitative 1 Page

Eagle Abrasives Inc., /Kovax Mfg. Corporation of Japan. Manufacturer Representative 2017 - 2018

Achieved and exceeded quarterly goals and industry standards in SW & SE Florida territory with leading manufacturer of Japanese coated abrasives for the automotive, woodworking and other major industries. Key Contributions

• Capitalized on working with new and current distribution partners and called on end-user/customers in person on a regular basis to demonstrate products, explain product features, cover existing and present new programs, provide samples, and procure orders.

• Constructed demonstrations, Q & A sessions concerning products, prices, availability, product uses and credit terms timely and effectively.

• Spearheaded accounting/billing, warranty claims, purchase orders and return issues to appropriate personnel and departments to expedite processes and resolve problems quickly. Conducted ongoing support, explored and steered opportunities to add complimentary products to current inventory and offerings which are both profitable and desired by consumer base.

Jeffrey E. Feiler, P.A. - Miami, Florida

Business Development Marketing Manager 2013 - 2017 Developed and implemented the firm’s business development and client services plan consistent with the firm’s administration.

Key Contributions

• Increased visibility and brand recognition to strengthen and expand the firm’s client base.

• Managed the firm’s website and social networking, including drafting and updating content and images along with evaluating effectiveness.

• Produced and managed public relations activities and communication, devised, developed and delivered a comprehensive strategic and tactical plan for business development, revenue generation and awareness-raising.

• Maintained firm databases utilized for marketing, business development, public relations and client services and generated reports as requested.

• Promoted and participated in speaking engagements and conferences. Elite Executive Concierge C.A. - Catia La Mar, Vargas, Venezuela Business Development Manager 2009 - 2012

Communications of company business model and strategy in order to create awareness, engage and dialogue. Directed business development processes and sales marketing initiatives to create value for our partners and clients in a dynamic and competitive environment while providing a superior customer experience to elite clientele. Key Contributions

• Increased sales by 27% and revenue 68% in our markets through the use of strategic selling.

• Developed and executed bi-annual territory business plan to ensure focus and business analysis delivering sales and profit goals, yielding 11 new clients 1st year generating $890,000+ in revenue.

• Exceeded Q/Y revenue projections with our core business, fast tracked ROI in new opportunities by cultivating robust sales pipeline, leveraging business partners, creating solutions, value and options to prospects in presentations and negotiations of new customer sales conversions, generating opportunity reports with current CRM database documentation.

• Provided custom business solutions for VIP’s, regional management and asset managers to drive revenue by reinforcing and maneuvering existing relationships and cultivating new partnerships. 2 Page

Acosta Family Enterprises, Inc. - Orlando, Florida Acquisitions Manager 2005 - 2009

Recruited to develop and manage purchasing department, collaborated with the production and sell out of multi-unit dwellings and single-family homes where sales exceeded $250MM with ICM Group throughout Central Florida. Key Contributions

• Standardization of procurement processes for multiple property sites, operations and personnel management, business planning activities, vendor evaluation and negotiation of contracts; i.e., demo/construction process, renovations, materials and waste management resources for individual projects securing salability.

• Spearheaded departmental standards, driving professional relationships, compliance of corporate policies and procedures, identifying and developing employees to higher levels of responsibility.

• Established and managed processes with architects and design team, implemented project controls, defined roles, responsibilities and developed communication protocol among vendors and contractors with management for each project regarding building interiors, landscapes and hardscapes upgrades.

• Managed, analyzed and supported supplier activities, RFI, RFP and RFQ; contract and pricing agreement negotiations, problem resolution, project management, and supplier performance reporting. Cain & Bultman, Inc., Building Materials - Jacksonville, Florida Territory Manager 2003 - 2005

Hired to cultivate relationships that drive results, manage territory, influence and support retail and commercial authorized Armstrong Flooring dealers throughout South Florida where sales exceeded $1.8MM annually and produced 38% market growth while securing double digit gross profit margins. Key Contributions

• Managed and provided new programs, promotions, advertising materials and policies along with our "Samples on Demand” program directly to architects, builders, developers, dealers and designers - specifiers streamlining product specification process, creating awareness, driving demand and generating additional revenue streams in Florida and subsequently the region.

• Generated, implemented and conducted training programs, sales presentations, lunch & learn events for direct-indirect channels of hard surface flooring products consisting of POP displays, product knowledge training, technical data, product specifications, KPI /metrics and sales funnel management process resulting in brand and product awareness.

• Leveraged sales volume thru timely proactive response to early detection of potential problems, value added and fact selling, negotiated pricing based on committed competitive volume transfers creating inventory partners, generating

$750,000+ in sales revenue for Dade County in 2004. Education

Bachelor of Science - Business Administration Management Licenciatura Administración y Dirección de Empresas - 1986 Universidad Santa María - Caracas, Venezuela

Technical Skills

Microsoft Office (Word, PowerPoint, Outlook, Excel, Access) ACT!, Siebel CRM, WorkZone 3 Page

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