ILENE LIFF-MIER adipu8@r.postjobfree.com • 404-***-**** • Atlanta, GA

PROFESSIONAL EXPERIENCE

SENSPOINT, Atlanta, GA/Napa Valley, CA/Adelaide, S. AUS. March 2019 – June 2020 Founder, Owner, Director of Marketing and Production Senspoint is a global branding and experiential agency with a multi-sensory approach to engage customers through inclusivity of all five senses with clients across multiple industries specializing Food & Beverage, tourism and non-profits.

• Amplified partnership between the Solomon R. Guggenheim Foundation (New York City), Ornellaia Wine Company

(Tuscany, Italy), and Colangelo and Partners (New York City) o Finessed the fine intersection between art and science through experience design. o Engaged key press influencers to elevate the Guggenheim and Ornellaia partnership. o Featured in Barron’s Penta, Wine Spectator and applauded by guests/organizers.

• Designed a series of tasting experiences for Barilla, Inc., the largest global pasta and sauce company. o Curated a Tasting in the Dark experience to turn “off” all other senses but the palate. o Educated Barilla internal stakeholders on the super-premium niche in an ever-changing market. o Built the mood book for the sauce line to feature the sauce for key influencers and media. o Designed exclusive brand activation revolving around the senses to garner buy-in and loyalty. BREATHE BEAUTY BAR, Marietta, GA, Owner June 2015 – November 2018

• Developed and grew loyal clientele and community partners; managed a staff of six. PM PUBLICIDAD, Reflexo Productions, Atlanta, GA, Producer January 2012 – September 2016

• Served as solo TV and Radio Producer for a U.S. Multicultural Market advertising agency.

• Managed in-house and external video and audio editors in addition to all aspects of globally-based post-production.

• Managed crews of 80+ people and multiple production contractors for commercials shot in both English and Spanish.

• Produced at least nine annual campaigns that included as many as five TV spots and eight radio spots per project.

• Worked alongside clients to identify needs, providing realistic goals and solutions within company scope and brand.

• Drove campaign awareness and execution in collaboration with General Market brand teams and sales teams. TURNER BROADCASTING June 2000 – June 2011

CNN EN ESPAÑOL CNN INTERNATIONAL, June 2000 – December 2003 April 2007 – June 2011 Freelance Senior Producer, April 2007 – June 2011

• Led production of two daily hour-long shows and one half-hour interview show.

• Managed and ensured cohesion across globally-based writers, producers, reporters and video editors.

• Responsible for all breaking news including rapid worldwide reporter dispatch, fact-checking and image creation for live and recorded broadcast.

• Led network-wide coverage (TV and digital) during the release of information of the capture and death of Osama Bin- Laden as well as TV coverage during rescue of 33 miners in Chile.

• Produced live-shots for reporters around the world including but not limited video/sound sourcing, graphic elements design/ordering, copy creation for anchors and fact-checking to ensure on-air accuracy. Freelance Writer/Producer, April 2007 – June 2011

• Worked in the Creative Services department writing, producing and supervising the editing of on-air promotions

(commercials) for special programming appearing on the networks.

• Served as first employee company-wide to concurrently execute news advertising and news production as a dual role.

• Created content for the website including the writing and editing of the video and publishing to the website.

• Wrote, produced and supervised the editing and graphic elements of commercials in On Air Promotions Department. Writer/Producer, TNT LATIN AMERICA, 2004 – 2007

Producer, September 2001 – December 2003, Technical Operator, June 2000 – September 2001 EDUCATION

UNIVERSITY OF FLORIDA, Gainesville, FL, News Journalism, Public Relations Travel & Tourism 1995 – 2000

Multi-Cultural Marketing Native English/Spanish Fluency Marketing/Advertising/PR Food Enthusiast Media Manager: TV, Advertising, PR Social Media/Website Producer/Creative/Writer Pitches/Media Operations and Flow Community Relations & Outreach

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