Brittney Peterson

San Diego, CA

adiown@r.postjobfree.com

858-***-****

Customer Success, Account Management, and Sales Leader with over 13 years of progressive experience. History building, training, and leading large sales forces, focusing on attracting top tier talent, delivering advanced trainings, and providing personalized coaching and mentoring, all to drive customer relationships and sales nationally. Experience improving business development strategies, including marketing campaign rollouts, software solution implementations, and constant evaluations and corrections to revenue and cost projections. Proven history growing customer base, exceeding sales quotas, and building engaged and effective sales teams. Earned Bachelor’s Degree, currently pursuing Master’s degree in Organizational Leadership.

Core Competencies

Sales Team Development

Sales and Marketing Strategy

Partnership Engagement and Outreach

Business Development

Customer Success

Sales Management/Operations

Process Enhancements

Customer Experience Improvement

Public Speaking and Presenting

Salesforce, ZoomInfo

Professional Experience

Director, Corporate Partnerships Nov 2019-present

National University System

Oversee strategic growth of partnerships division through acquisition, account management and lead generation.

Developed use of CRM and territories to manage sales team activities, metrics and effectiveness

Collaborate with leadership and IT teams to develop performance dashboards, regular reporting and enhancements to optimize results and customer experience

Meet with clients regularly to ensure ongoing enrollment and retention is secured

Plan investments, budget, staffing, and other resources for department and national sales team growth

Adapt strategy and any implementations as needed to ensure partnerships team is successful

Created and maintained partner activation process through the use of CRM and IT resources

Responsible for monthly and annual goals of new partner contracts, enrollment growth, and revenue

Corporate Partnerships Manager

Bridgepoint Education Nov 2016 – Nov 2019

Managed team of 15 account representatives as they supported over 500 corporate partners; led hiring and onboarding of all staff, provided ongoing coaching and training while spearheading special process improvement projects for department.

Team continually secured 30% year over year growth, increased inbound leads 58%, and been commended by partners and company leadership for attentiveness and performance.

Oversaw recruiting, onboarding, training, and performance management, focusing on customer service and sales, new products, and leadership skills. Also introduced new on-the-job and virtual trainings; received high scores on employee survey for management skills and staff satisfaction and helped over 50% of team be promoted.

Led all sales and business planning for department while responsible for territory management, account plans, and $1.5M marketing budget. Supervised business planning with key decision makers at accounts, focus on growing ROI by developing strategic engagement strategies, and led implementation and follow up to maximize impact.

Introduced new virtual recruiting events, vetted and selected ideal webinar platform, developed ideal content to engage targeted leads, and trained team on event leadership and marketing; rolled out program company-wide, reduced rep travel costs, and events generated over 30% of total business.

Developed and analyzed business intelligence reporting, utilizing Salesforce and ZoomInfo to review team actions, optimize client reach out and travel, accounts assigned, and customer engagement, and adjusted sales and marketing approach based on KPIs; tracked cost and ROI to enhance lead generation, conversion, and satisfaction.

Managed team of Partnership Representatives and trained on effective event management, customer engagement, and lead generation which resulted in over 3000 events annually, and has improved new leads to over 1000 per month.

Asked by leadership to lead new hire training and mentor program, built updated 2-week new hire training programs, and develop ongoing virtual trainings based on development needs of department; trainings have helped improve onboarding times while growing overall sales and customer satisfaction.

Partner with Marketing, IT, and Compliance teams to rollout new tactics and strategies, including targeted SMS campaigns, guide project meetings, oversee budgets, and lead testing before launch; text program on-track for Oct. 2019 deployment that will enable instant communication with hot leads.

National Corporate Account Manager

Bridgepoint Education Mar 2015 – Nov 2016

Contributed to development and implementation of new Corporate Partnership Program, identified ideal business partners to offer educational opportunities as employee benefits, created new sales and marketing strategies, and built and developed team and budget to pilot program;

Managed accounts with partner organizations with over 50,000 employees, drove customer loyalty, retention, and maximizing of revenue, and grew program conversions month over month while secured long-term relationships with valuable corporate partners including Comcast and T-Mobile.

Led creation of targeted client lists to optimize outreach efforts, guided lead generation with custom campaigns across online platforms, and developed and iterated copy and messaging; closely track conversion rates to improve efforts.

Oversaw creation and implementation of marketing and customer engagement strategies, provided support in sales meetings with C-level decision-makers, and worked with Executive and Operations Teams to evaluate and improve account management practices.

Sales Operations Lead

Bridgepoint Education 2007 – 2015

Developed and analyzed business intelligence reporting to provide analysis to internal sales personnel, monitored service quality metrics, reviewed client files, reports, and feedback from stakeholders, identified areas of improvement related to service best practices, documentation, and client communication; reduced number of staff errors, improved productivity, and enhanced client relationships.

Partnered with senior leadership team to identify and enact strategies to grow revenue based on historical trends, including updated coaching programs to better engage with sales reps, improved tracking and follow up for customer service issues, and new sales dashboards to spur enhanced competition and motivation for sales teams.

Developed and delivered trainings for staff, focused on internal databases, billing procedures, government regulations, and company standards; helped build knowledgeable and effective team that minimized company and client risk while providing outstanding customer service.

Spearheaded reviews of department expenses, identified areas of improvement related to overtime, travel time, and sales workflows, and pitched solutions to management; improvements were able to increase staff productivity, reduce labor costs, and grow overall profits.

Created and executed new event and travel processes for team, standardized resource request forms and workflows, and worked with sales team to iterate process in real time; system still used today to support over 3000 annual events.

Partnered with Business Analyst to build out new Education Partnerships dashboard, developed dataflow to showcase active client lists, client event and enrollment data, and real-time goals and targets; was first tool of it’s kind and was later rolled out company-wide.

Developed library of sales tools and assets, worked with Product and Marketing teams to develop content, including competitor profiles, case studies, and email templates; new content helped teams better combat competitive pressure, confidently speak to products, and position offerings in most valuable way.

Education

Master of Arts, Organizational Leadership Present

National University

Bachelor of Arts, Business Administration

Ashford University Forbes School of Business

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