Eshino Kalonda

510-***-**** adiott@r.postjobfree.com San Francisco, CA www.linkedin.com/in/eshinopaulikalonda

EXPERIENCED SOCIAL MEDIA MARKETING MANAGEMENT PROFESSIONAL

Innovative Social Media Marketing Management Professional with 6+ years of experience in developing and managing social media marketing strategies and campaigns. Competent in producing social media content and increasing brand visibility. Adept at collaborating with other teams. Academically founded in Media Studies with core competencies in:

Marketing Management Marketing Strategy Social Media Marketing

Strategy Planning SEO & Google Analytics Project Management

Public Relations Content Optimization Reporting

Customer Support Verbal & Written Communication Community Engagement

PROFESSIONAL EXPERIENCE

COMMUNITY MANAGER, Mekanism, San Francisco, CA Jun 2019 – Apr 2020

Focused on producing and publishing social media content, performing community management, helping a client achieve their goals, engaging with communities, managing projects and social media accounts, and boosting brand performance.

Executed community management duties that included reporting, content strategy, implementing client feedback, and collaborating with creative and account teams.

Helped clients to achieve business goals by preparing status reports for them and keeping up with platform changes and new social media tools.

Managed 4-5 projects in collaboration with account and creative teams.

Enhanced consumer engagement by 1-2% each quarter on social channels by presenting quantitative data and strategic ideas and developing an understanding of customer behavior, demographics, and the life cycle.

Coordinated Franzia’s 2019 Influencer Program by sourcing and collaborating with 5 micro-influencers that produced unique content for the brand.

Controlled 3 quarterly social calendars, scheduled around 60 posts, and ensured the high quality of content.

Increased brand performance by 10% by supervising it utilizing Hootsuite, Facebook Insights, Google Analytics, Infegy, and Bit.ly.

Managed social media accounts for clients that included Papa Murphy’s, Franzia Wine, Peace Tea, and Talenti Gelato.

CONTENT REVIEW ANALYST, Bcforward at Accenture, Mountain View, CA Feb 2019 – May 2019

Oriented analyzing online user safety initiatives, provided insight on trends, and maximizing efficiency and productivity.

Identified 2 new safety trends by conducting an analysis of 40 online user safety initiatives.

Provided insights on recurrent trends by reviewing content.

Maximized proficiency through the analysis of work procedures.

Improved efficiency and productivity by 30% by identifying opportunities.

SOCIAL MEDIA AND MARKETING INTERN, Project Glimmer, San Francisco, CA Aug 2018 – Dec 2018

Concentrated on increasing site visits, exceeding social benchmark, and improving monthly Instagram Story viewership.

Increased site visits by 12% by rebranding Project Glimmer through the creation of new marketing strategies, including redesigning the website, refreshing social media, creating SEO plans, and improving brand’s visibility.

Exceeded social benchmark by 20% by managing and updating the content calendar, developing social content, and updating media plans for Facebook and Instagram.

Improved monthly Instagram Story viewership by 15% by creating engaging content.

PUBLIC RELATIONS INTERN, City of Union City, Union City, CA Sep 2014 – May 2015

Emphasis on developing a business campaign, designing, distributing, and cataloging e-newsletter, conceptualizing and editing posts, and boosting productivity.

Developed a cutting-edge business campaign for Mayor Carol Dutra-Vernaci’s investment trip to China through collaboration with the marketing department and the translator on the creation of marketing materials, research of projects, and information related to location the Mayor visited, and translations.

Designed, distributed, and cataloged quarterly e-newsletter, and achieved a 20.3% reception rate for it.

Conceptualized and edited 20 Twitter posts, 10 media lists, and around 50 press clippings.

Boosted productivity by 50% by streamlining communication between the Marketing and Public Relations departments through the development of a Project Management system in Excel.

EDUCATION AND CERTIFICATIONS

BA in Media Studies, University of California, Berkeley, CA 2014 – 2018

The Fundamental of Digital Marketing, Google 2019

Video Advertising, Twitter 2019

Advertising Core Competencies, Snapchat 2019

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