Business Strategy, Franchise Development, Strategic Marketing

JOS SALDANA

**** ***** ******* ******* ******** *0610

adiolj@r.postjobfree.com

Hands-on leader with extensive experience in business strategy, recognized internationally for planning, developing, implementing and monitoring organization-wide marketing and management programs, resulting in growth, efficiency, and long-term stability. I look forward to add value to Infutor, maximizing my management skills and expertise in project management, marketing and business strategy. EXPERIENCE

SLDN MANAGEMENT & CONSULTING Chicago, Illinois

SLDN is a restaurant management and consulting firm providing tailored and effective business solutions to restaurateurs.

Managing Partner 2020-Present

• Ensured the livelihood of several restaurants during the COVID-19 pandemic by reducing payroll costs by an average of 40% by implementing our unique “outsource your COO” program, allowing for easy oversight and analysis of the restaurant operation continuously, identifying the restaurant's pain points and measuring, evaluating and adjusting operations accordingly, to support the overall business strategy, ultimately resulting in viability and long- term success of the restaurants.

HOMESLICE PIZZA Mexico City, Mexico

Homeslice Pizza is an innovative pizza franchise in Mexico. Founder and Chairman 2019-2020

• Ideated and built the brand identity of Homeslice Pizza, integrating strategic marketing plans, ensuring brand consistency and promoting the communication strategies both internally and externally.

• Positioned the brand for growth and expansion by developing franchising strategies, creating a franchise manual on the system, processes, best practices, culture and compliance, ensuring standardization, development and market penetration.

• Led Homeslice’s corporate development team and frequently met with them to discuss updates and monitor operational processes and Key Performance Indicators. Our meetings resulted in the development and execution of action plans to correct financial, operational, and quality variances, which drove an overall 19% increase in productivity. GINO’S EAST OF CHICAGO Mexico City, Mexico

Gino’s East is a Chicago restaurant franchise founded in 1966, specializing in deep-dish pizza, which went global in 2015.

Chief Executive Officer and Partner 2015 – 2019

• Successfully positioned a fifty-year-old American brand in LATAM in its first international expansion, by strategically aligning the vision and objectives of the company to the culture and behavioral patterns of the new marketplace.

• Reduced variable costs by 12% through tighter controls on inventory waste and overtime expenditures by creating an inventory system that focuses on storage conditions and ordering techniques, effectively monitoring and establishing meaningful metrics across all restaurant sites to monitor waste and costs while maintaining high standards of quality.

• Led a team that planned, developed and measured digital social media marketing strategies resulting in national brand recognition: 220,000 followers in Facebook and 4,900 in Instagram within a twelve-month period.

BIBA GLOBAL Chicago, Illinois

BIBA Global is a strategy-consulting firm that delivers tailored financial solutions to small and mid size enterprises.

Founder and Managing Partner 2009 -2017

• Drove up sales 20% annually by identifying cross-selling opportunities, building strategic alliances with complementary businesses and implementing other process improvement strategies resulting in growth and long-term stability.

• Retained 90% of customers through the implementation of targeted re-marketing strategies, providing above-and-beyond attention to customers, and diligent post-sales integration techniques.

EDUCATION

The University of Chicago 1999 - 2002

B.A. Economics and International Studies

University of Bologna, Italy; International Business 2001 - 2002 The Latin School of Chicago 1996-1999

School Year Abroad, France 1997-1998

LANGUAGES

Fluency: Spanish, English

Proficiency: French, Italian

SKILLS

Business Strategy, Franchise Development, Strategic Marketing, Entrepreneurship, Project Management, Interpersonal Communication, Team Leadership, Problem-Solving

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