Christopher Briggs Page *

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SUMMARY

Hands-on, results-oriented leader focused on executing solution strategy delivering results exceeding financial expectations. Global expertise balancing business needs across matrixed product and technical teams. Experienced across business lifecycle – from strategic planning, product development, marketing, program implementation, business development, and customer relationship management. Held international leadership positions across North America, Latin America, Asia Pacific, UK, & Europe. EXPERIENCE

EQUIFAX CANADA (2015 - 2020)

VP Strategy & Planning

Delivered multi-year corporate strategy and product planning across consumer, commercial, and fraud lines of business. Led local Canadian corporate development M&A, qualifying acquisition targets. Identified innovative early stage client and partnership initiatives, focused on growth in tech-savvy and consumer-direct segments. Managed organizational success metrics and corporate reporting. Developed digital transformation strategy moving from legacy to API service, cloud-based product set. Focused on understanding key market segment needs and strategic alignment through value mapping and quantifying specific client benefits in a value-case. Framed product and product migration roadmap. Launched change management for technology and products and technology across stakeholders including clients and employees. Founded overall team structured based on co-functional agile product teams. Chief Marketing Officer

Managed 50+ person multi-disciplinary marketing and solutions team, working closely across the enterprise to increase overall Equifax Canada revenue growth from low to high-single digits. Created end- to-end process from strategy development through marketing execution that was tightly integrated with delivery, operations, technology, and analytics teams. Responsibility for all local product management.

● Developed corporate strategy and prioritized initiatives, balancing expectations for revenue growth and profit margin expansion, while also strengthening brand reputation.

● Through effective management of innovation process (NPI), reinvigorated new product growth, doubling metrics for both solutions launched and revenue. Solutions targeted consumers, customers and small businesses across auto, mortgage, and other key vertical market segments.

● Positively changed marketing team to a more impactful and holistic approach. Restructured team targeting formal marketing operations. Aligned brand and communications, supporting PR and social media programs. Integrated corporate and consumer-centered communications. Resulted in a shift in client view of Equifax being a provider of “data” to one of “insights” built on analytics.

● Drew on best-in-class ideas to maximize the impact of the marketing resources and standardize solutions marketing. Deployed enhanced go to market processes, integrating analytically driven demand generation capabilities across organization, including sales teams. Deployed account- based marketing (ABM) and standard “demand builder” processes supporting key client solutions.

● Created Equifax first customer experience program - gathering detailed market information, voice of customer surveys, satisfaction measures (NPS), and other metrics. Used data-driven approach to significant improvement in overall customer experience (CX).

● Implemented new Consumer Advocate role supporting wide-ranging communication with consumers. Managed supporting external and internal events and marketing supporting stakeholder engagement aligned to overall purpose of “helping people live their financial best.” All raising general awareness of consumer financial literacy and the role of Equifax in that journey. Christopher Briggs Page 2

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EXPERIAN (2007 - 2015)

General Manager & VP Global Product Management, Decision Analytics Responsible for USD $15 million software-as-a-service (SaaS) solution targeting mid-tier financial services and telco clients. As leader for the post-acquisition team, managed operations from stabilization through integration and into product launch across other regions.

● Enabled 15% annual growth. Supported strong 30% EBITA during integration and growth, with very low client and employee attrition rates. Supported operations in North America (Canada & US). Launched Latin America, EMEA, & Asia. Provided hands-on sales leadership for clients.

● Integrated organization into Experian global and regional management structures. Transitioned development team into DA Global Software Group, integrated IT and support processes into North America DA IT team, moved delivery into North America regional delivery, provided support for all other tasks including Finance, Tax, Sourcing, Contracts, and Legal.

● Managed matrixed local business operations - client account management, business development, marketing, product management, development, delivery, and finance across both regional and global teams. To support scalable, configurable software-as-a-service solutions, implemented standardized process improvements focused on product management, development, delivery, and support activities.

Senior Director, Global Product Management, Decision Analytics Responsible for overall product management ownership for decision management software.

● Managed growth of USD $50 million P&L for decision management, data, and reporting software. Launched transformation of re-platformed PowerCurve products including Strategy Management, Connectivity & Enrichment, Attribute Toolbox, and Marketswitch Optimization.

● Directed global product management team implementing product strategies, documenting, and managing global market requirements, and supporting sales initiatives in various regions.

● Significant integration with various products ranging from consumer and commercial data to fraud services, to analytical models and scores. Leveraged third parties, including integrated reporting.

● Presented for internal (Vision & Sales Summit) and external (Investor) analyst conferences. Director, North America Regional Product Management, Decision Analytics Responsible for Experian “core” software products, including PowerCurve platform, Transact, Strategy Management, Attribute Toolbox, and Marketswitch Optimization. Led 10-person regional software product development team focused on developing innovative software products, as well as deployment of new types of models and tools.

● As part of the launch and rollout of several products, supported sales pipeline through client meeting, demos, ROI analysis and product marketing and technical details.

● Maintained marketing materials, product sheets, presentations, and sales collateral.

● Coordinated with Legal to create new contracts, as well as client-specific documentation.

● Worked through Compliance requirements as part of the regional compliance processes Media Catalyst USA, Inc., New York, NY (2006)

Director North America

Led US operations for Amsterdam-based interactive agency specializing in developing successful user experience brands for mid-sized clients. Responsibilities included client professional services, project management, business development, human resources, and financial management. Develop consulting business, manage P&L, create and implement business processes, facilitate revenue growth, and hire New York and Los Angeles office staff. Manage business development efforts for the organization. Working with offshore vendors to improve technical capabilities and reduce time to market for technical services.

● Grew US services business and managed P&L from startup to $1M+ during first year.

● Successfully negotiated and delivered several $100,000+ engagements for key clients.

● Increased service offerings, as well as improved technical capabilities across the enterprise. Christopher Briggs Page 3

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Howard Systems & Questcon, Dallas, TX (2003 - 2005) Director – Southwest Region Sales and Operations

For international technology services firm with $40M annual revenues, managed regional operations, including business development, sales, and technical service. Focusing on process improvement, administered operating budgets and expenses, managed sales and delivery efforts, and led business development team in targeting current and future sales opportunities. Developed and executed sales strategies and plans. Identified and qualified business opportunities, developed value propositions, cultivated client relationships, negotiated consulting contracts, analyzed project profitability and pricing strategies, and recruited, hired, and trained staff. Provided engagement management for large financial services and government clients. Implemented operational and financial project management controls to ensure successful delivery.

● Increased Southwest region’s pre-tax profits 20% on $5M P&L; increased year-over-year new client revenues 50% by instituting new sales strategy targeting both large and mid-sized clients.

● Introduced sales training program which increased sales team productivity and enhanced company’s ability to identify and capture new clients; developed marketing campaign that generated new business and improved customer communications. One Dot, Inc., Dallas, TX (2001 - 2003)

Senior Program Manager & Management Consultant

Management consulting and offshore services firm specializing in project management and outsourcing process improvement for large-scale technology implementations. Directed global project teams developing, implementing, and supporting applications and systems; led efforts to enhance software functionality, create new development processes, and release new software products; and developed business strategies enabling clients to reduce costs, enhance capabilities, and improve market presence. Worked onsite between Atlanta, New York, New Jersey, and Bangalore, India.

● Managed new global auditing system implementation impacting Deloitte resources worldwide; new system enhanced functionality, decreased time to market, and saved processing costs.

● Created new business opportunities by successfully turning around and implementing an Internet- based product line for Bowne, a large financial printing services company.

● Generated 20% technology cost savings for Indus International (Atlanta-based software company) working with the PMO and development teams to implement processes and establish new application development standards; increased communication quality leading to quality improvements in outsourced offshore team deliverables. e2i, Amsterdam, The Netherlands (1998–2001)

Director – European Operations

Served on a senior leadership team of a management consulting start-up focused on European market, funded by Morgan Stanley. Formulated sales & marketing strategy based on niche technology implementations. Developed key channel partnerships and specialized European service providers, establishing policies and procedures, negotiating and coordinating service provider contracts, and executing business plans. Key role as sales & marketing director creating service offerings, formulating market plans, implementing solutions strategies, and building a robust sales pipeline.

● Opened European offices in Amsterdam and London; hiring 40+ staff for both locations.

● Identified, quantified, and quickly closed new business opportunities. Provided account management while delivering €500,000+ in projects for major European clients.

● Formulated sales and marketing strategy focused on niche technologies and global presence; played a key leadership role in developing new European markets for the organization. Christopher Briggs Page 4

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BSG Alliance/IT, Phoenix, AZ (1994–1997)

Manager for mid-sized technology consulting firm focused on process reengineering and systems development. Managed long-term projects to implement and support mission critical enterprise software.

● Managed long-term projects to implement and support sales and financial processes at a major metropolitan newspaper. Optimized publisher sales and financial processes enabling the client to penetrate the lucrative software market.

● Managed 5-member team that improved data reporting across Kmart’s technology platforms by creating a rapid deployment retail information systems strategy; established project planning and strategy framework and began building solutions within days of taking over the project.

● Developed project management methodologies that increased work accuracy while reducing redundancy 25%.

Price Waterhouse (now IBM Global Consulting), Mexico City, Mexico (1992–1994) Consultant for global management consulting organization, focused on systems and financial infrastructure. Managed major international and domestic technology implementation projects for Fortune 500 clients; implemented offshore processes that generated significant time and cost savings.

● Served as project manager and business analyst for a two-year, $80M retail information systems implementation for Mexican based retailer; helping meet rapid consumer demand growth through system improvements and inventory management, ultimately reducing costs and increasing sales.

● Improved inventory tracking and order information flow for a specialty home furnishings retailer by leading international warehouse implementation. Andersen Consulting (now Accenture), Dallas, TX (1991–1992) Consultant for global management consulting organization. Led design, programming, and testing on accounting and revenue tracking systems. Rapidly advanced from developer to systems analyst role. EDUCATION

Master of Business Administration (1999)

Darden School at the University of Virginia, Charlottesville, VA Bachelor of Arts, Spanish & Policy Studies (1991)

Rice University, Houston, TX

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