Jennifer Shepherd

**** * ******* ** *******, AK 208-***-**** adinh7@r.postjobfree.com

LinkedIn: https://www.linkedin.com/in/jennifer-shepherd-99a820124/

Professional Summary

Productive and experienced business development/marketing account manager with a focus on strategy. Highly driven and detail-oriented with outstanding communication skills. Extensive remote team-building experience and over 7 years of experience as a 100% remote employee. Enthusiastic about marketing and communication strategies that drive sales. Sales experience includes B2B and B2C. Currently studying for an MBA. Core strengths:

Remote Team Building

Email Marketing

Direct Marketing

Driving Sales & Customer Success

Conflict Resolution

Increasing Customer Loyalty

Business Communication

Creating Marketing Materials

Exceeding Sales Quotas

Technical Skills

Microsoft Office 365 Cloud CRMs Google Suite Communication Software Project Management Software

Experience

Business Development (Remote) 2020 – 2020

SharpSpring Gainesville, FL

Contacted Marketing Agencies to introduce them to the SharpSpring platform and schedule a product demo with the sales team.

Studied agency offerings to better market the product and introduce value based on business needs and growth mindset.

Worked as part of a remote team, utilizing all different types of workforce software systems and sales management CRMs.

Marketing Director 2019 – 2020

Settrax Gig Harbor, WA

Trained and lead the sales team to build sales opportunities, utilize CRM Software, create communication plans and exceed sales goals.

Created & edited marketing and sales materials, created email marketing campaigns to ensuring product features and benefits are clearly communicated.

Studied & analyzed competitive B2B software products and created strategy based on research.

Increased sales opportunities exponentially and created guidelines and training plans to keep driving sales.

Direct marketing business to business, studied to understand the working conditions & business hierarchies of current & potential customers.

Business Development Manager (Remote) 2016 - 2019

Campbell Auto Group Everett, WA

Embodied a brand ambassador for the company, direct marketing to customers through database utilization, driving sales and customer loyalty.

Successfully executed highly effective email campaigns for generating customer engagement and sales at high response volumes.

Proactively defused customer conflicts and helping build stronger customer bonds & loyalty, increasing closing rates and driving KPIs.

Qualified sales opportunities, providing full quotes & explaining sales processes to customers, setting appointments and building rapport.

Communicated loan requirements & standard legal regulations; setting correct customer expectations.

Utilized the power of integrated marketing communications in all sales activities while constantly exceeding sales quotas by as much as 200%.

Business Development Representative (Remote) 2013-2016

Campbell Auto Group Shoreline, WA

Maximized the company’s marketing budget by ensuring every customer was contacted and every sales opportunity was qualified.

Was highly successful in direct marketing to sales opportunities and scheduling sales appointments while communicating all customer needs to the sales team- creating a customer experience that exceeded expectations.

Increased customer loyalty through database utilization for relationship marketing, providing detailed contract information and what-if-analysis quotes.

Maintained high output call volume, mobile marketing via text messages, email marketing with campaigns and engagement messages that drove high open & reply rates; ultimately increases sales and closing ratios.

Was part of the company’s first ever BDC launch and successfully kept the output of the department while training and integrating new team members.

Education & Certifications

Master of Business Administration (MBA) 2021

Western Governors University Salt Lake City, UT

Graduate Certificate in Marketing 2020

Liberty University Lynchburg, VA

Graduate Certificate in Communication 2019

Liberty University Lynchburg, VA

Bachelor of Science in Business Management 2019

Western Governors University Salt Lake City, UT

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