Rodrigo A. Bulaon Jr.

Address: Antipolo, Rizal Phone: +63-917-***-****

Email: adimy7@r.postjobfree.com

Linkdin: https:// www.linkedin.com/in/JRBulaon

OBJECTIVE A driven and passionate marketing and sales strategist with a passion for building businesses and developing people. The over 13 years of professional experience covers 10 years of entrepreneurial experience, initiating and delivering sustainable results and effective change in various firms across different industries through new business strategies, brand management, customer loyalty analytics and development, and leading cross-functional teams to bring fundamental change, delivering operational impact, launching new ventures and improvement of the overall business direction, process and profitability—both as a leader and consultant.

WORK

EXPERIENCE

April 2020- present

Trade Marketing & Promotions Associate

Marketing Division, Petron Corporation

• Spearheaded Red Letter Day and national promos (e.g. BMW, hero day, teacher’s day)

• Leads and develops a tactical trade plan, channel-tailored and customer initiatives through localized marketing promotions, coordinates closely with the sales teams to establish metrics and priorities

• Managed multiple, end-to-end, time -bound and/or continuous programs through project scoping, schedule, risk mitigation, supplier management, resource planning, evaluation of promo/project, pre- and post-presentation to top management.

• Balanced the delivery of high impact, large and cross-functional initiatives for both nationwide and localized promotions, through coordination with external creative agencies, marketing, internal stakeholders (sales, CRM, CSR) and procurement teams to ensure proper and smooth implementation of projects and adherence to the timelines.

• Coordinated activities associated to organization participation at virtual trade shows (e.g. PhilConstruct 2020).

June 2017- March 2020

Senior Retail Sales Executive

Reseller trade, National Sales Division, Petron Corporation

• Recognized as Top Emerging Achiever for 2019 through the management of assets and products

(worth PhP 4 Billion) in 25 dealers in the third largest territory in Metro Manila.

• Opened and turned over 7 new company owned outlets to appointed dealers.

• Assisted in the expansion of one of the top 5 outlets nationwide that resulted to a 15% increase in volume.

• Maintained zero outstanding balance on trade receivables from dealerships. Reconciled dealer’s statement of accounts and ensure collection and booking of all receivables (e.g. station rentals, POS, EWTs, etc.)

• Conducted regular area coverage and provides reports of service station visits to check operational standard compliance and government permits; conduct market intelligence activities required of our benchmark and pricing strategy

• Monitored and managed end-to-end transactions with retailers including ordering, delivery tracking and fulfillment, forecasting of sales volume, compliance to pricing in the assigned territory, and managed customer complaints and operational gaps

• Performed audit and evaluation of dealers vis-à-vis their respective retail service performance and recommends appropriate action on findings.

Feb 2015- May 2017

Retail Sales Executive

Reseller trade, National Sales Division, Petron Corporation

• Managed P2.2 billion worth of assets and products for 25 dealers in the South Luzon Region

• Achieved 4% growth v.s. operational plan target and 23% higher v.s. previous years

• Executed and monitored trade marketing activities, ensured smooth and successful programs with improved program effectiveness and proper feedback mechanism.

• Coordinated works with sales support teams (e.g. pricing, CRM, marketing, supply and operations) in delivery fulfillment and market intelligence and feedback. Conducted regular alignment meetings with dealers and business partners to cascade programs, gather feedback review progress and monitoring to ensure KPIs are being met. May 2005- present

Owner

RB Water Mart Water Station and Trading Corp.

• Manages 6 employees in the water refilling station located in Antipolo, return on investment was realized after 2 years instead of the originally planned 6-years ROI.

• Monitor production quotas, and quality standards.

• Serves over 70 dealers with a wide range of clients from commercial establishments to residential communities.

April 2013- August 2013

Assistant Mall Manager

SM Supermalls

• Managed over 150 employees for SM Marikina in various divisions. Ensured profitable Mall operations in accordance with management’s directives and income expectations.

• Implement policies, guidelines of mall products and services across all areas in conformance with the standards set by the company, government regulations and requirements to support objectives of maximizing shareholders’ returns and maintaining industry leadership.

• Specific duties and responsibilities are the following (but not limited to): Tenant Sales performance and relations, Building administration and property management, Marketing initiatives, Administrative management, Human Resources Management.

Feb 2010- August 2012

Management Analyst

B&G Medical Management, New York USA

• Proposed continues improvement and organizational transformational activities such the transformation to a paperless office.

• Assessment and selection of incidents that should be addressed, presented this to management and other internal stakeholders with recommendations, implemented problem management process with contact teams including preparing for and conducting post incident review meetings

• Review and analyze satisfaction surveys; summarize findings; work with contract service delivery team leads to determine remedial actions

• Grew sales by opening new accounts and maintained relationships with Key Accounts such as medical practices, walk-in patients and other medical services. Feb 2010- August 2012

Assistant Property Manager

Logil Management, New York USA

• Advertised vacancies, showing properties and developing positive relationships with prospective and current tenants

• Overseeing property maintenance and repairs, obtaining bids from vendors, evaluating vendor work, managing budgets and scheduling

• Areas of responsibilities: Building Administration, Property Management, Tenant Relations, Tenant Sales Performance, Marketing Initiatives, Administrative Management and Human Resource Management.

Jan 2007- May 2009

Payroll Processor

IBM Business Services Inc.

• Spearheaded the Knowledge Transfer initiative for the client Discovery Financial Services based in Chicago, Illinois. Facilitated and organized training sessions on-site.

• Designed specific payroll processes that resulted to 30% decrease in expenses from creating checks.

• Handled up to 170,000 employees from various locations in the US. EDUCATION

2002-2006

Bachelor of Science in Entrepreneurial Management

University of Asia and the Pacific

Finance Officer, Entrepreneurial Management Student Council 2002

High School Diploma

Ateneo De Manila University

UAAP Juniors Basketball, Junior Year 2001 and Senior Year 2002 ADDITIONAL

SKILLS

• Effective Salesmanship, Customer Service Training, Problem-Solving & Decision-Making Workshop, 7 Habits of Highly Effective People, Effective Presentation Training, Effective Presentation Skills, Petron Dealership Management Course and Payroll Process Mastery

• Highly proficient in Microsoft Office & SAP Applications REFERENCES References available on request

Contact this candidate