MASUDUR RAHMAN

Kitchener, ON, Canada

519-***-**** adimkc@r.postjobfree.com

Profile Highlights:

Certified Digital Marketing and SEO Specialist with in-depth knowledge of Digital Marketing Strategy and SEO practice; Digital Market Analysis and SEO Tools. Key strengths include:

Great understanding of digital advertising, content marketing, and e-commerce strategies

Experienced with Search Engine Optimization, Social Media Marketing, email marketing, media buying and display, search, shopping and video advertizing

Experienced on Google Analytics, Facebook Pixels & Amazon Advertizing Console etc.

Highly experienced in identifying target audiences and devising digital campaigns

Experienced in optimizing landing pages and user funnels. Very strong in content creation, creative and technical writing. Experience with A/B and multivariate experiments

Proven ability to handle multiple, complex tasks simultaneously, and thrive in a fast-paced environment.

Exceptional customer service, teamwork, organizational and communication skills to thrive in a dynamic culture.

Technical Skills:

Tools: SpyFu, Alexa, Semrush, Similarweb, Google Analytics/tag manager, Google Adwords, WordPress, WooCommerce, Shopify, Elementor, Divi, CSS, HTML5, Salesforce (marketing automation), Hubspot.

Services: Digital Marketing Campaign, Blogging, Copywriting, SEO, SMM, SEM, Facebook advertizing, Content Marketing, Web Development, paid search marketing, online marketing.

Professional Experience:

Maple Lotus Inc, Guelph, ON Canada (9/15–Current)

DIGITAL MARKETING MANAGER

Manage all digital properties (eBooks, website domains) and web, App and software development projects of the company

Secure new business and projects: Software/web development, APP development, SEO and Digital marketing projects.

Compile, edit and publish books for kids and sell through Amazon marketplace.

Create, manage, and analyze campaigns through Facebook, Google, and Amazon PPC to promote and sell the digital properties.

Boost the Facebook page, create Facebook ads with various campaign objectives like as brand awareness, influence consideration and/or conversion to sell the domains/eBooks.

Setup Google analytics, tag manager, Facebook Pixels to review the campaign reports/goals and optimize campaigns to achieve height ROI.

Manage/contribute content creating, landing page development, SEO optimization, test, scale and launching.

Proactively engaged with clients by phone, email and in-person, which helped established long-term, lucrative relationships.

Provide weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.

Evaluate business requirements, leveraging information to forecast feature costs relating to hardware, software and consulting.

Spearhead client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.

Evaluate monthly performance statistics and used data to inform future strategies.

Outline Omni-channel goals across brands and digital platforms, including store systems, web, and mobile and marketing systems.

Lead and manage talented teams of developers and creative designers to plan and implement project tasks meeting timelines and exceeding expectations.

Manage relationships with high-profile clients and translated marketing and social media needs into results-driven strategies.

Skyjack inc, Guelph, ON Canada (02/13–08/15)

HYDRAULIC ENGINEER

Completed design of total Hydraulic Systems of multiple lifting machine models

Worked with marketing team and the management to sort out the detail project plan

Conducted market research, customer survey to know about the market needs to define next product

Designed, detailed the product, tested and validated the machine

Worked with publication team, provided them with appropriate digital imagery, specifications, data to develop technical, operational and service manual

Worked remotely with team-mates scattered all over the world

Daimler Buses North America Mississauga, ON Canada (06/05–12/12)

SENIOR DESIGN ENGINEER (BODY STRUCTURE)

Partnered with marketing to conduct detail market study, competitor analysis, benchmark analysis to define market leading robust product

Sorted out project plan, allocated resources, defined project timeline and presented the project plan to committee for final approval

Led the project activates, conducted meetings with all internal/external customers and executives to discuss project progress, design and testing validation reports

Mentored and trained 15+ junior teammates

Education:

Master of Mechanical Engineering

Tennessee State University, Nashville Tennessee, USA, 2003

Bachelor of Science in Mechanical Engineering

Bangladesh University of Engineering & Technology (BUET), Bangladesh, 1995

Certifications:

Certified Google Adswords (search, display, shopping & Video Ads) by Google

Certified Google Analytics by Google

Certified Marketing Specialist by Udemy 2020

Certified SEO Specialist by Udemy, SEO 2020

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