Craig Nichols 619-***-**** • adildo@r.postjobfree.com • linkedin.com/in/jcraignichols

A Senior Management Executive with strong Sales & Marketing skills. Leading positive change and getting results. Responsible for revenue, content, digital and distribution strategies, and managing department heads for leading companies in highly competitive environments. Professional Experience

Chief Revenue Officer 2018 – present

San Diego Bowl Game Association San Diego, CA

Leading the sponsorship sales, ticket sales, marketing and events for the Holiday Bowl, America’s finest college football bowl game experience.

• Achieved budget-beating revenue and the highest economic impact in the organization’s history.

• Reversed the trend of declining attendance. The game attracts over 50,000 fans to the stadium and a national television audience.

• Launched successful new advertising campaign and marketing growth initiatives.

• Negotiated productive strategic partnerships with clients and vendors. Vice President of Sales & Marketing 2016 – 2017

Better Business Bureau of San Diego, Orange & Imperial Counties San Diego, CA Led the sales, marketing, public relations and BBB Foundation teams.

• Drove sales to record levels and achieved financial targets. Increased year-over-year sales by 30%.

• Grew new business sales and quickly reversed a long-term trend of declining membership. Under my leadership, paid memberships reached historic highs.

• Refocused marketing and outreach efforts to achieve measurable growth. Vice President of Marketing & Business Development 2015 Vice President of Sales 2014 - 2015

Tribune Publishing – The San Diego Union-Tribune San Diego, CA Led sales, marketing and strategic partnerships at San Diego’s daily newspaper and digital properties.

• Led the #1 billing sales team in the San Diego media market.

• Fostered a positive and rewarding sales culture.

• Implemented significant cost reductions and efficiencies to increase profit margin in preparation for the successful sale of the business.

• Marketed digital and print products to attract audiences and grow revenue.

• The business was acquired by Tribune in 2015.

Partner 2011 – 2014

The Kitchen Advertising Agency Del Mar, CA

Partner in a full-service advertising agency providing marketing strategies and brand development.

• Built the business from a start up to over $4 million in annual billing. Responsible for P&L.

• One of two founding partners in the business.

• Created innovative marketing solutions for agency clients.

• Negotiated robust cross-platform partnerships in the areas of traditional media, digital marketing, brand development and hospitality.

• Clients included automotive, financial, telecommunications, weight loss and non-profits. Vice President & General Manager 2005 – 2011

Cox Communications – Channel 4 San Diego San Diego, CA Responsible for P&L, strategy and growth of Cox Communications’ regional sports network – the television home of the San Diego Padres. The channel produced and distributed 155 Major League Baseball games each season, along with college sports and award-winning news and entertainment programming.

• Directed a strong focus on revenue and margin. Drove year-over-year growth.

• Developed a successful new branding campaign. Increased San Diego Padres telecast ratings to a dominant position in the market and among other Major League Baseball teams.

• Introduced an innovative digital, live/in-market online streaming product with the Padres and MLB Advanced Media, breaking new ground among all US professional sports franchises.

• Grew advertising and sponsorship revenue to record levels. Built additional native advertising opportunities into an incremental $2.4 million business.

• Responsible for Cox’s community-focused branding in the region including management of an arena naming rights agreement and other high profile sponsorships. Director of Programming & Operations 2003 – 2005

Meredith Broadcast Group – WGCL Atlanta, GA

Led programming, production, operations and strategic partnerships at Meredith’s flagship broadcast station, a CBS affiliate.

• Developed growth initiatives and successful non-traditional revenue opportunities.

• Negotiated programming agreements. Launched successful special event programming.

• Worked with senior team to build a strategic plan for growth in audiences and revenue.

• Streamlined departments and systems to maximize efficiency and increase margin. Director of Television Operations 2000 – 2003

Belo Corp. – KTVK, KASW, plus two regional cable news channels Phoenix, AZ Managed operations at the #1 and #4 stations in the market, plus two regional cable news channels.

• Directed Operations, Local Programming and Production departments at one of the nation’s leading independent stations along with a successful WB affiliate.

• Managed broadcast partnerships and telecast rights with the Arizona Diamondbacks (MLB), the Coyotes (NHL), Phoenix Suns (NBA) and other professional sports teams.

• Served on Board of Directors managing two cable news channels. Oversight included all aspects of strategic planning, sales, brand development and programming.

• Negotiated collective bargaining unit contracts and retransmission consent agreements. Education

Arizona State University Tempe, AZ

Bachelor of Science degree, Walter Cronkite School of Journalism & Mass Communications Community

San Diego Regional Chamber of Commerce 2015

Board of Directors San Diego, CA

Make-A-Wish Foundation 2007 - 2015

Board of Directors, Board Chair 2013 San Diego, CA Rady Children’s Hospital of San Diego 2007 - 2014

Foundation Board of Trustees San Diego, CA

San Diego Sports Commission 2006 - 2012

Board of Directors, Executive Committee 2011 - 2012 San Diego, CA

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