Mikayla A. Prioleau

**** ***** ****** ****. **** Apt. 412 Conway, South Carolina 29526

803-***-****, adilcp@r.postjobfree.com

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EDUCATION

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Coastal Carolina University

Bachelor of Arts, Communication, Sociology GPA: 3.65

Conway, SC

August 2014 – May 2018

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ACHIEVEMENTS

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Secretary for the Phi Eta Sigma National Honor Society(2014-2016)

National Society of Leadership and Success (2015-2016)

Phi Sigma Pi National Honor Fraternity (2015-2016)

Elected as Senator for the Edwards College of Humanities and Fine Arts (2014-2015)

Member of Dean's List (2014, 2015, 2016, 2017,2018)

South Atlantic Region of Alpha Kappa Alpha Undergraduate member outstanding academics 2017

Ronald E. Lackey Service Award Nominee 2018

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EXPERIENCE

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Freedom Readers Program & Development Director

Surfside Beach, SC September 2020- present

• Oversaw the Reading Lab which includes giving assessments, interest inventories, and book selection opportunities to young scholars both virtually and in-person while social distancing.

• Performed program evaluations to address desired outcomes on an annual basis and ensure data is fully reported and analyzed.

• Managed the procurement process for obtaining books and materials needed for each learning site along with other materials needed organization wide.

• Developed and maintain program procedures and guidelines.

• Trained new tutors and assessment team members

• Completed grant applications and submit them in a timely manner

• Completed applicable reports related to grants received

• Arranged to have Freedom Readers representatives speak at area churches and civic organizations.

Topgolf Myrtle Beach

Marketing Manager Myrtle Beach, SC November 2018- April 2020

Planned outreach as part of national and local campaigns or to enhance community relations (networking, apartments/hotels, key players)

Identified and managed onsite setup and activation of local outreach events (festivals, 5Ks, expos, golf tournaments), including scheduling and leading in-house Marketing Champions, to generate leads and drive visits to venue

Recruited venue Associates to join the marketing team as a Marketing Champion, training them to conduct outreach (guerilla and paid activations) and best represent the Topgolf brand to consumers

Executed and activated central marketing campaigns in venue as directed by the corporate marketing team

Worked with venue management to educate and engage associates on important campaign details including campaign objectives, target audience, upsell tactics, offers, etc.

Secured local influencers, as needed, to promote national campaigns

Reported back on campaign results from venue level

Took the framework from corporate marketing to create campaigns within the brand guidelines and budget, and amplifying the experience in venue for our guests

Generated ideas for the venue that are on-brand and approved by venue Director of Operations and central marketing team, plan accordingly and track results of said activity

Created and managed key partnerships with local businesses/organizations who can help with our word of mouth campaigns and build community relations (golf outings, local networking groups, charities)

Activated and managed venue implementation and activation of corporate secured partnerships

Ensured all materials on display in venue comply with brand standards (timely/updated/in good shape) – replace as needed by printing corporate provided materials locally

Coordinated all marketing request forms (MRF) before they are sent over to corporate marketing. Ensuring the event/initiative fits within the current campaign and is in accordance with the Topgolf brand

Maintained the stock/version of promotional items (hand out items, promo cards, tents, banners, games, posters, brochures, etc.)

Managed local venue Facebook page; post 7+ times per week – grow engagement quarter over quarter. Use as a platform to promote national campaigns as well

Monitored review platforms regularly such as Yelp, TripAdvisor and Google; sharing key feedback with venue management team

Worked with management team and associates to deliver the ultimate guest experience, paying attention to: lighting, music, TV, programs, feedback, communication of events/activities, signage, offers (from corporate, venue and digital), menus, wearables and general ambiance

Coordinated and tracking local volunteer efforts, promoting these opportunities with venue associates to garner volunteers

Participated in charitable outreach that can also be a business/networking opportunity

Managed local marketing budget

Ripley Entertainment Inc. Myrtle Beach, SC

Sales and Marketing Assistant January 2018- October 2018

Created vouchers for all ticket partners and delivering tickets 3-4 times a week.

Ensured all collateral and advertising materials are properly stocked and displayed around the aquarium and other four attractions daily.

Served as a representative for all chamber and community events held in the venue including business after hours, business before hours and meetings with community leaders.

Travel within the South Carolina area promoting Ripley’s Attractions servicing and selling to local businesses.

Travel in state and surrounding states to assist with trade shows, media events and VIP touring.

Assist as a point-of-contact for area hotels, timeshares, campgrounds, and other venues in the Grand Strand region.

Service over 200 plus venues with consignment and voucher programs as well as brochure collateral and partnerships

Provided assistance to the graphic designers with photography, video and social media.

Assisted with other sales and marketing department responsibilities, including database entry and special events.

Sticky Fingers Ribhouse Myrtle Beach, SC

Marketing and Catering Intern May 2017- August 2017

Managed the front of house when other management was not present

Delivered and prepared all catering orders to businesses, tv/radio stations, hotels and resorts.

Marketed menu items at local community events

Met with leaders and clients in the community to discuss hosting an event/catering opportunity

Contact person for large family reunions, weddings, graduations and birthday parties.

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Richland County Recreation Commission

Summer Camp Counselor

Columbia, SC

Summers 2013, 2014, 2015,2016,2017

Scheduled events for field trips and community outings

Created engaging activities for children throughout the day

Managed arts and crafts activities in a fast-paced work environment

Played a mentoring role for adolescents

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Coastal Carolina University: Office of Admissions

Tour Guide

Conway, SC

January 2015 – May 2018

Lead campus tours to all prospective students and families visiting campus

Focused on customer service and public speaking skills

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WACH FOX 57 News

Intern

Columbia, SC

June 2016 - August 2016

Went out on stories with reporters

Pitching stories

Sat in on morning editorial meetings

Standups

shooting video

edited scrips and wrote scrips

worked with a rundown

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VOLUNTEER EXPERIENCE

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Chanticleer Literacy Lab, Dalton Linda Floyd Mentor Program, United Way of Horry County, Grand Strand Miracle League, Habitat for Humanity of Horry County, Sea Haven group home, Anderson Oaks Assisted Living Facility, Boys and Girls Club of the Grand Strand, Make A Wish SC, Sheppard Table, New Directions Homeless Shelters, American Cancer Society, Myrtle Beach Marathon, American Heart Association

SKILLS

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shooting video on Panasonic AG-HMC80 Video Camera

Editing video on Windows Movie Maker/

Social Media (Facebook, Twitter, Instagram, Snapchat), marketing

Microsoft Word, Excel, PowerPoint

Public speaking, coordination of events

Budgeting and Forecasting

Organization and Prioritization

Social Media Marketing Management

Facebook Pages/ Khronos Software

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