Corporate Communications

ADEWALE G. ALABA

Marketing Communications/Brand Management

CONTACT

Phone: 080********,

081********

Email: adikxd@r.postjobfree.com

LinkedIn: walealaba

Education

University of Agriculture,

Makurdi, Benue State.

[1994–2000]

(B.Eng.) Bachelor of Engineering.

Advertising Practitioner

Council of Nigeria (APCON).

National Theatre, Iganmu, Lagos.

[2004]

Certificate in Advertising.

SKILLS

Brand and Marketing

Strategies

Political Strategies and

Campaigns

Digital Marketing and Social

media

Public/Media Relations

Brand Activations and Events

management

Media Planning and Buying

Web and Print Content

Development

Business Development and

planning

Market Research

Software Design and

Development

Sales Collateral and

Merchandising Support

Forensic Monitoring of

Elections

New Product Development

Graphic Designs

Video Editing and Set Design

PROFESSIONAL SUMMARY

A consummate, versatile marketing communications professional with over 17 years’ experience managing brand strategies, and integrated marketing communications for both large, medium and small scale organizations spread across various sectors of the economy.

Respected leader of creative teams, business

development, strategy and client services departments. Vast at conceptualizing and managing marketing/

attitudinal change campaigns with record-high

response-rates.

Enthusiastic, energetic, multi-disciplinary expert who brings fresh perspectives to addressing business

challenges and operational efficiencies.

WORK HISTORY

Head, Digital & Strategy (Currently)

Seskay Communications Limited

Accounts Include:

Corporate:

NaijaBillionaire Ltd,

CeLD Innovations Ltd,

Abalon Sports,

Doveland Int’l Sch.,

Hungryman Restaurants

Political:

John Kayode Fayemi Campaigns (Ekiti, 2014 & 2018)

Mohammadu Buhari Presidential Campaign (2015 & 2019)

AKETI Campaign (Ondo 2017)

Ilerioluwa (Oyetola) Campaign (Osun 2018)

Babajide Sanwo-Olu Campaign (Lagos 2019)

Gaming:

Soccerjackpot,

BillionaireJackpot,

RookieBets

CashToken

Public Sector:

Fed. Ministry of Environment,

Lagos State waste Management Authority (LAWMA)

Senior Manager (2010 - 2014)

Design Larisa

Accounts Include:

Corporate:

Clearline Limited (HMO)

OneCard Nigeria Limited (Digital Marketing Consultant)

IHMS (HMO) Limited (Social Media Consultant)

Chemstar Industries Ltd (Finecoat/Shield Paints)

Fashion Designers Association of Nigeria

CERTIFICATIONS

Google Digital Skills For Africa

[Sep 2018]

Google My Business Basics

[July 4, 2019]

Google Ads Search Certification

[Dec 2019]

Google Ads Display Certification

[Jan 2020]

Shopping ads Certification

[Jan 2020]

SOME AWARDS

Eminent Person of the

year (Eminent Communications

Ltd), 2006

Most Versatile Staff

(Eminent Communications Ltd), 2006

WORK HISTORY Cont.

Medical & Pharmaceuticals:

Ayodele Medical Centre

Precise Medical Diagnostix

MegaLife Sciences (Ginsomin)

Political:

Digital Media Campaign for Dele Belgore Campaign Org. Kwara Guber-election 2011

Advocacy Campaign (PDP-Lagos Chapter) 2010

Public Sector:

Ondo State Government - Digital Marketing for MARE Festival 2011

& 2012

Head, Biz Dev. & Management (2005 - 2010)

Eminent Communications

Accounts Include:

Political:

Babatunde Raji Fashola (BRF 2007)

John Kayode Fayemi (2007)

Engr Charles Ugwuh (2007)

Ali Modu Sheriff (2007)

Senator Tokunbo Afikuyomi (STA 2007)

Engr Doris Uboh (2007)

Corporate:

Intercontinental Bank Plc

MoneyBox Africa Limited

Bank SWIC(MFI)

Cityscape Int’l Limited

Portland Paints & Products Plc

Staco Insurance Plc

Clearline Limited (HMO)

Public Sectors:

Lagos State Internal Revenue Service (LIRS)

Electronic Tax Clearance Certificate (ETCC)

Lagos State Residents Registration Agency (LASRRA)

Lagos State Ministry of Environment (MOE)

FMCG:

International Distillers Limited - Veleta

Fan Plc –Tampico

Wonder Foods – Loya Milk

Spectra – Suco, Cocoa

Financials:

Intercontinental Bank MasterCard

Intercontinental Bank Classic Current Account (I-Class)

MoneyBox

Pharmaceuticals:

Ginsomin multivitamins

Vitacap multivitamins

Telecomm:

Mtel – Powertalk

Monacom Mobile

Others:

CAT (Coalition Against Tobacco - NGO)

Sunshine Estates

WORK HISTORY Cont.

Marketing / Client Service (2003 – 2004)

CMBU Limited

Accounts Include:

Originator of the Patented Advert Idea for Bank

Currency Note Wrapper.

Marketed and Secured Banks’ agreement on the Advert Idea for Bank Currency Note Wrapper.

FMCG:

Kroneburg Lager Beer

More Lager Beer

Champion Lager Beer

Savannah Soft Drink

Maltonic Malt Drink

Marketing Executive (2001 – 2003)

Midpacs Helplinks Limited

Marketing Executive in charge of Business Development.

Sales of VSAT, Computers, Internet Access, Accessories, and other IT Products.

Customer service (telephone and in-person)

Setup, Managed and Pioneered the Dutse (Jigawa State) Branch Office single handedly.

N.Y.S.C. Corp Member (2002)

Katsina State Ministry of Works, and Housing (State Headquarters) Katsina.

Corp Member attached to the Mechanical Engineering Department.

President, NYSC Theatre Troupe.

Vice President, Winners Corpers’ Fellowship.

Certificate of Service, Katsina State NYSC Governing Board Honour.

Proposed and organized the Computer Summer School Programme in conjunction with Public Enlightenment Programme

(PEP) an NGO based in Katsina.

Production Officer (1991–1994)

Alabsco Printing Press

Converted the Press from Letterpress to full Offset Printing Press.

First to Print on water satchel using automated machine in the whole of Benue State.

Maintained 80% market share of the water satchel printing for 2 years (1992-1993).

Increased the customer base of the Press to include more corporate clients.

Machine maintenance and Production management.

References available on Request

Contact this candidate