Social Media Manager
Resume:
JOANNA LOUW
Experienced Personal Assistant, Marketing Manager and Senior Account Manager spent
delivering multiple tasks and duties within set deadlines. I pride myself on accomplishing these deliverables by doing so with honesty, professionalism, integrity and respect. Though communication; engagement and customer relations are my strengths, I thrive on being a pro cient Administrator and Account Manager; with the ultimate goal of ensuring customer satisfaction is always met and delivered. A meticulous and conscientious individual with a driven and welcoming disposition. Have the ability to communicate e ectively under pressure and always ensure I think strategically during the engagement process. I have an extroverted personality and have the ability to build strong relationships. More than this, I am driven, self-motivated, a go-getter and my resilience is unparalleled.
EXPERIENCE
Career Chronology:
- Spur Restaurant : School holidays in 1998 Title: Waitress
- Matrix (TFG) : School holidays in 2000 Title: Store Assistant
- Space Station (Retail): Jan 2001-Dec 2002 Title: Store Manager
- Spur : Sept 2002-Jan 2003 Title: Waitress
- Student : Marketing and Marketing Research - UNISA 2004
- Bella Rosa (Co ee Shop) : Jan 2005-Dec 2005 Title: Waitress
- ThoughtFaqtory : Jan 2006-Dec 2006 Title: Half day PA PA / Digital Manager / Senior Account Manager
ThoughtFaqtory (Software Development Company)
Reason for leaving: ThoughtFaqtory merged with 2Way Systems 2007 - 2013 Personal Executive to Owner / CEO:
2013 - 2015 Marketing (Digital) Manager for SMG BMW & See Property - Southern Suburbs Branches:
CONTACT INFORMATION
adiksu@r.postjobfree.com
m
Address
23 Hackney Crescent, Lange
berg Glen, 7550, Durbanville
Phone
Date of birth
11-24-1982
Nationality
South African
Link
https://www.linkedin.com/i
n/joanna-louw/
SKILLS
LANGUAGES
English
Advanced
Afrikaans
Intermediate
Cape Town, Western Cape
1998 - 2006
Cape Town, Western Cape
January 2007 - March 2017
Act as the point of contact among executives, employees, clients and other external partners
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• Manage information ow in a timely and accurate manner
• Manage executives calendars and set up meetings
• Make travel and accommodation arrangements
Act as an o ce manager by keeping up with o ce supply inventory
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Take minutes, format information for internal and external communication memos, emails, presentations and reports
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• Screen and direct phone calls and distribute correspondence Manage and coordinate all social events, functions, and conferences
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Manage monthly Payroll, VAT, PAYE, and Accounting
reconciliations
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Conduct monthly forecasts, annually forecasts for income and expenses of the business
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• Complete audited les for year end nancials
Quote clients, invoice clients and collect outstanding payments from clients
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Manage all HR related issues, sourcing and recruiting new sta members and facilitating KPIs
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• Experience with Pastel
Achievements: Assisted the CEO with hiring a strong and experienced software development team for our US client
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• Teamwork
• Problem-Solving
• Customer service
• Sales
• Handling con ict
• Mentoring
• O ce administration
• Marketing
• Strategic planning
• Deadline driven
• Research fundi
• Seriously nice
2015 - 2017 Senior Account Manager:
Senior Account Manager
2Way Systems (Software Development Company)
Reasons for leaving: Retrenched
Content creation management and graphic design; social media advertising/ paid marketing
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Create and present social media strategy; facilitate social media training and workshops
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Increase social media followings and engagement; provide support management
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Provide monthly reporting for each social media platform; plan and carry out fortnightly meetings for social media goals
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Design and create email marketing campaigns;
communicating and interacting with customers via these mediums; supply feedback; reporting to the client; representing client as a brand ambassador
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Experience working with Hootsuite, Facebook Ads and Google Business Places
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Achievements: Managed the social media account for SMG BMW and was instrumental in championing forward a new brand campaign in their 3 series which expanded our market reach and yielded tra c to our website with an increase of 45%
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Accountable for e ective and e cient day to day running of the portfolio
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Establish and maintain a productive communication channel between the client and the Agency, maintaining and growing excellent client relationships
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Demonstrate an understanding of clients business and the market
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Responsible for assisting in presenting and selling creative concepts to clients
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• Processes and operations focused
• Detail orientated, multitasking and priority setting Responsible for the interpretation of client briefs into workable strategic, creative and media briefs
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Demonstrate the understanding of other departments and their process to assist in development of sound working relationships
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• Work as part of a team, delegate upwards
Above average written and communication skills, excellent presentation skills
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Knowledge and understanding of clients products,
competitors and business objectives
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Identify operational impacts (people, processes and systems) and work with IT and the business to ensure that changes in practices are feasible and can be implemented e ectively
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Cape Town, Western Cape
March 2017 - February 2018
Serve as the primary relationship owner for an assigned group of top tier client accounts with responsibility for retention and growth
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Ensure that the clients deliverables are in line with the agreements, procedures and budgets, and re ect a uni ed and agreed point of view
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Work closely with clients to identify needs including content approval work ows and consult on best practices for solutions and setup
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Cape Town Senior Account Manager
Concept G (Events Company)
Reason for leaving: Cape Town Branch was closing.
National Senior Account and Marketing Manager
FMCG Training Solutions (Training Company)
Reasons for leaving: Received a better o er from RSAWEB. Deliver weekly, monthly and quarterly status and results presentations to internal and external teams
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Identify new opportunities from within existing accounts, partnering with the Business Development team to aid in increasing revenue
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Ensure a deep enough understanding of clients individual experiences to head o potential issues before they become problems
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Work closely with Analytics and Operations to determine root causes for customer success or failure and drive requirements for product or process enhancement and development as needed
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Prepare project insights reporting, including analysis, research and manage weekly project status documents for review
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Manage customer activity with CRM tools for maximum e ciency and visibility, with carefully executed follow-up to closure on open issues
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Cape Town, Western Cape
March 2018 - July 2018
Achieve growth and hit sales targets by successfully researching events, cold call exhibitors, introducing the company and continuously following-up to secure new business
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Manage team to ensure they are meeting their KPIs and growing their customer base, leads, pipeline and closing deals
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Collaborate with management to identify and grow
opportunities within the event industry
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Set-up meetings with current clients and potential clients to introduce the company
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Develop new business with existing clients and/or identify areas of improvement to meet sales targets
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Serve as the lead point of contact for all customer account management matters for the Cape Town branch
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Clearly communicate the progress of monthly/quarterly initiatives to internal management
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Forecast and track key accounts and projects on CRM package
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Project manage the whole process - from client brief; to presentation and quoting; to start of build-up; to handing over the stand to the client; and breaking down of stand; and nal payment
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Promote and market the company and act as a brand
ambassador of the company
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Cape Town, Western Cape
August 2018 - July 2019
Developing and implementing e ective sales
communication and strategies
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Monitor and analyse performance metrics and suggest improvements
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Collaborating with and managing the processes for
nationwide sales with team members to achieve sales
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New Business Development Manager
RSAWEB (ISP & IT Infrastructure Company)
Reasons for wanting to leave: No opportunity to grow within the company.
targets
Created a selling action plan from rst contact with a potential client to transitioning a potential client into an active client
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• Negotiate and close agreements with large customers Prepare monthly, quarterly and annual sales forecasts and sales reports
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Perform research and identify new potential customers and new market opportunities
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Manage current clients and new client relationships to continuously ensure their needs and our services align and supply support, be the direct contact for the business
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Network with potential customers and business partners in an e ort to promote new products
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Create and present a marketing plan to all stakeholders; including email campaigns and social media marketing
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• Develop, de ne and execute digital strategy
Achievements: Designed and managed the development and launch of the company's new website; on-boarded two accounts that were previously engaged with
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Cape Town, Western Cape
August 2019 - October 2020
Study products and product solution o erings, set up meetings internally with project leads to fully understand deliverables, solutions and product o erings
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Strategically plan steps going forward and action plans on how to successfully line up potential clients engagements in speci c areas / industries and markets
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Grow existing accounts with focus on upselling and cross selling to promote company's products & services
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Build sales pipeline through various approaches such as market research, networking and cold calling
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Exceed expected tasks per week (25 weekly activities & 10 meetings p/ week) for yearly KPIs
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Use social media platforms to engage, connect and sell product o erings to potential clients
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Manage the whole sales process from on-boarding new client, quoting, signing required documents and ensuring payment is made to close the deal
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Follow up with clients during and after transition periods to ensure client satisfaction
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Perform an initial assessment of a problematic situation and solve problems swiftly as they arise
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Always focusing on ensuring I maintain superior customer service levels, operational excellence and professionalism as I engage and deal with big accounts within the company
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• Experience in using Zoho, Slack, Pandadoc and LinkedIn Suggested marketing campaigns aligned with current economic situation e.g. during COVID 19 I proposed a campaign directed at e-commerce companies that aligns with our reporting product solutions
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Achievements: Building strong internal relationships with my projects, marketing and management team, managed to implement structure to ensure a current clients account is always up to date and increased their monthly spend by 300%
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Sales Executive
Worldwide Sta ng (Recruitement Company)
Reasons for leaving: Going through the retrenchment process. EDUCATION
Diploma Certi cate
Shaw Academy
Currently studying: Professional Diploma in Digital Marketing Bachelor Degree
UNISA
Bachelor of Business Administration: Majoring in Marketing. Softline Pastel Software Certi cate
Diploma Certi cate
UNISA
Marketing and Marketing Research Diploma.
High School
Edgemead High
REFERENCES
Cape Town, Western Cape
October 2020 - Present
Source candidates using a variety of search methods to build a robust candidate pipeline
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Screen candidates by reviewing resumes and job
applications, and performing phone screenings
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Take ownership of candidate experience by designing and managing it
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• Perform reference checks as need
Facilitate the o er process by extending the o er and negotiationg employment terms
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• Manage onboarding and new hire process
• Manage the overall interview, selection, and closing process Ensure all screening, hiring, and selection is done in accordance with employment laws and regulations
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Cape Town, Western Cape
2020
Cape Town, Western Cape
2011
Cape Town, Western Cape
2008
Cape Town, Western Cape
2004
Cape Town, Western Cape
2001
ThoughtFaqtory - Simon Barber: 084-***-****
2Way Systems - Richard Livey: 074-***-****
FMCG Training Solutions - Eon De Kock: 083-***-****
RSAWEB - Scholtz Van Heerden: 072-***-****
Contact this candidate