CONTACT ME

Rohini, New Delhi

987**-*****

adikm7@r.postjobfree.com

** **** ****

SURENDRA RAMANI

Pharma Sales Professional

PROFILE SUMMARY

Presently working as Senior Regional Sales Manager with LUPIN Ltd., having professional experience & solid performance track record in pharmaceutical Sales & Marketing in Cardiology, Dialectology, Criteria Care, Nephrology & Oncology & CNS segments.

A unique combination of flair for both Strategic and Operational excellence with dedicated managerial sales role for >15 years in Acute and Chronic portfolio.

Produced & sustained revenue and profit growth as secured market -leading positions by setting strategic directions, managing & shaping customer development by CRM.

Secured No.1 Rank by prescriptions in Cardiology, created most profitable business unit in cardiology with most brands among top 3 over competitors.

Gained 1 rank in CNS segment with 3 times prescription growth compared with the market, doubled profits & per person productivity during 2015-18.

Succeeded in new brand launch, based on robust RCPA, coordinate with various channel to undertake development activities in deliverables basis eg. TONACT, GLUCONORM, LUPINOX, RABLET, ONDERO, POLYCAP, COGNISTAR, EPILIVE, STALOPAM & SERLIFT.

Instrumental in making brands of Cardio Care successfully in the market thru strategic & operational excellence by not only consistently improving market share but also surpassing targeted growth.

Currently having > 400 top notch drs who are well

connected which always give a spurt in building business thus establishing brands & Portfolio.

Strongly believe “Strategic excellence can be best achieved when coupled with operational & ethical excellence”.

Creating brand blueprint by right positioning & developing effective communication with customers.

Extremely challenging and ultimately gratifying to understand, motivate and inspire diverse people with varied backgrounds of socio-cultural orientations to focus and work together towards a common goal. Seeing the known from an alternative

perspective, combining disparate unconventional

methodologies to evolve new opportunities and derive radical solutions is something which I try to do with my teams. And, this is exactly what has made this journey so very invigorating and satisfying.

EDUCATION

MBA -Sales & Marketing Management

Symbiosis, Pune. 2009-11

Bachelor of Science -Biology

Maharshi Dayanand Saraswati, Ajmer. 1995-96

ACHIEVEMENT & ACCOLADES

Rewarded 12times STAR CLUB award for

outstanding sales performance during tenure with

Lupin(11 times) & Cadila(1 time). All certificates preserve.

Instrumental in providing highest number career

growth & promotion happened in Lupin ( 5 ASM+ 1

RSM) during 2005-2008, At UP region (6ASM+1 RSM)

during 2016-18. And at Delhi Region ( 3 ASM + 1RSM) during 2019.

My UP region was the 1st region who achieved

highest 10 lac PCPM among India in Lupin for YTD

2018.

Received Samsung LED TV award on 110% sales ach

of BETA BLOCKER WINNING Circle in Lupin

2008.

Successfully executed 29 regional & national CMEs on new launch brand POLYCAP in Cadila and make 6

cr brand within 1yr. As well as accomplished 22

COGNISTAR symposium & CMEs with top KOL.

Won best sales performance incentive in all India

level of EPILIVE & STALOPAM brand during 2017-18.

The total prim sales 9.88 Cr.

Earned 42 GLUCONORM GOLD COINS (1gm each)

in 2001-02 on the basis of outstanding sales

performance across India.

Best detailing presentation during training

program in Ranbaxy & Lupin's MR role.

ABOUT ME

An excellent track record of result oriented sales and marketing in healthcare profession with 21

years rich experience (>15 yrs in team

management role of 1st line, 2nd line) in world's foremost MNC pharma companies like Ranbaxy,

Cadila, Claris and Lupin. I have been successful

in leading, building, training and motivating large multicultural team across geographies to achieve

decided goals. Open to explore new business

opportunities of sales & marketing strategy in

pharma & medical equipment segment.

Language Known – Hindi, English, Sindhi

https://www.linkedin.com/in/surendra-motiramani-614954190 WORK EXPERIENCE

LUPIN LTD March 2012- At Present Delhi HQ

Sr Regional Sales Manager Mind Vision (CVD Div.)Team Size: 16 (12 ME+ 3 ASM+ 1 RSM)

Business Volume: 17.40 Cr. Annual

Sr Regional Sales Manager Apr'16-Apr'18 CNS Div. Ghaziabad (UP Region) Team size: 16

Regional Sales Manager March'12- April'16 CNS+ Onco Div. Ahmedabad HQ ( Gujrat+Rajasthan region) Team size: 16 Exhibits clarity in thought process, effective communication, Team building skills, Operational excellence make team capable to accepting challenging task & decision

Managing sales & marketing operations ensure accomplishment of set business target through tangible tool eg.MAP, Performance Matrix, KAM Analysis, My Uday reporting portal. Enhance market penetration & thus business volume of assigned territory by utilising utmost potential of each team member and validate 2v & 3v of all KOL/KBL and measure potential Vs Rxs trend. Design, manage & implement market and brand promotion activities such as CME, OPD CAMP,Dr RTM and conference participation for enhance brand visibility

Demonstrated strong interpersonal skills by managing terms to work in sync with the corporate set parameter & motivating team for achieving organizational goals.

Maintained brand distinction in related market by taken regular bulk orders from renowned Sir Gangaram, GB pant, Max chain, GB pant, Apollo hospitals.

CLARIS LIFESCIENCE June'11-March'12 Delhi Hq Agm Logo Sales North & East India Div. Oren( Nephro+ Onco)

Team size: 40 ( 27SFO+ 9ASM + 3RSM) Business Volume: 34.32 Cr. Annual Managed P&L, generated revenue profit growth, strategic direction setting, launching & building sustainable profitable business. Built rapport and offer tailor made campaign for KBL conversion across Zone. Successfully taken challenging target and achieved it as per set objective and closely monitored the performance of SFO+ASM+ RSM during review meet on monthly basis.

CADILA PHARMA MARCH'09- JUNE 2011 Ahmedabad HQ

Sales Manager NORTH INDIA CV & Diabetes Div. Team size : 21 (16 FO+ 4ASM) Business Volume: 12.48 Cr Annual Planned, organized & executed campaign with all leading KBL Drs and ensured ROI by Dr wise, Rx wise, Brand wise by weekly blue Print report.

Managing series of robust marketing activities like market analysis, product pipeline, marketing plans, forecasting, patient support programs, budgeting and ultimately increase product demand for healthy bottom-line. Equipped with team to be able to successfully launch brand, developed market and grew as a undisputed leader in Calirol, Envas, Polycap.

LUPIN LTD APR'98- MAR'09 DELHI HQ

RSM : March'08- March'09 Pinnacle Div(Cardio) Team Size: 21(16MEs+ 4 ASM) Business Volume: 14.40 Cr Annual

ASM: March'05- March'08 Delhi HQ

Medical Representative: July'98-March'05 Ajmer HQ Successfully planned, organized & executed people interventional strategies which have helped in transform processes, outlooks and business outcomes.

Instrumental in making brands of Cardio Care successfully in the market thru strategic & operational excellence by not only consistently improving market share but also surpassing targeted growth. Drived distribution channels in sync with purchase head, store in-charge, medical superintendent for proper inventory and liquidation of our brand sales ratio.

Involved in negotiation business deals, controlled, monitored team & vendors’ expense and effective utilization of available resources.

RANBAXY Sep' 97- Jul'98 Sikar HQ Marketing Executive CNS & Antibiotic Solus Div. Designed extensive retail management activities for accurate RCPA to enhance brand reach being a new launch division. Evolved in corporate and Trade sales and handled >50 key account for existing business retention & new development too. Generated regular Rxs through reminder cards before & during Drs OPD and did OPD CAMP at Dr.Clinic set up to take maximum business leverage.

TRAINING & WORKSHOP PROGRAM

Personality Development Certification by World's Renowned Dale Carnegie Management Institute in 2008.

Team Building Development Program Designed by IIM Ahmedabad in 2009.

Goal Setting & Territory Management Cadila Leap Training Program Ahmedabad in 2010.

Attended Workshop on Situation Leadership Skill Program which is organized by World's Prestigious Blanchard Management Institute, Karjat in 2018.

I hereby declare, all the furnished above details are true as per best of my knowledge. Date

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