Gregory J. Strauss, MBA

** *********** **** • Lake Forest, Illinois 60045 • Cell 847-***-**** adiklo@r.postjobfree.com

PROFILE: Clinical, Quality, and Operational Healthcare Strategy Executive

A proven healthcare senior executive leader with 20+ years of documented success across multiple executive operational, strategy, and sales leadership with FORTUNE 100 and early-stage entrepreneurial healthcare organizations. Adept at delivering rapid process change to exceed revenue, quality, and market share growth expectations. A proven organizational leader, developing high performing organizational talent across multicultural and multigenerational workforces. An active valued advisor to private equity, venture capital, healthcare consulting and accelerator organizations.

Healthcare Market Expertise:

Medicare Advantage, Medicare Stars, Medicaid, Commercial, Large Employer, International Governments, Retail, Health Systems (Providers, ACO’s, IDN’s), and Pharma.

PROFESSIONAL EXPERIENCE:

Blue Cross Blue Shield Association, Chicago, Illinois

A federation of the 36 individually licensed Blue Cross and Blue Shield (BCBS) health insurance organizations across the United States and international alliances. The Blue Cross and Blue Shield companies provide health insurance in the United States to more than 109 million people or 1 in 3 Americans.

Managing Director, FAST Networks – Office of Clinical Affairs August 2019 - Present

Director FAST Networks – Office of Clinical Affairs January 2018 – July 2019

The FAST Network® is an inhouse consulting service diffusing clinical, quality, and operational innovation and best practices across the BCBS System’s Medicare Advantage and Medicaid government executive leadership. I lead a team responsible for the design, development, and implementation of practices and programs to improve healthcare access, quality, affordability, Medicare Star ratings, and competitive positioning with each BCBS Plans across the U.S.

Achieved $1.2 Billion for 2021 & 2021 Medicare Advantage Stars bonus (+ $300 Million from 2019)

Achieved $904 Million for 2019 Medicare Advantage Stars bonus (+ $540 Million from 2018)

Grew BCBS System 4 Star Rated Plans to 50% in 2020 from 39% in 2019

BCBS Medicare Advantage enrollment increase + 610,000 members since 2018 (~ $4.9 Billion)

Grew executive partnership and engagement of BCBSA MA leaders by 305% (2017-2021)

Achieved BCBS Plan implementation rate annually of 82% with an average of 50+ implementations/yr

Co-chair Office of Clinical Affairs to BCBSA’s Healthcare Disparity and Inequity Action Committee

Nominated by BCBSA Corporate Officers to BCBSA’s executive leadership development program “LEAD”

Director of Innovation - Strategic Business Services March 2018 – January 2019

Identifying accelerating and scaling innovative, effective solutions, programs and technologies across the BCBS System’s commercial markets.

Launched the Health of America Diabetes Collaborative comparing the clinical, quality, and financial effectiveness of solutions and practices targeting chronic diabetes management across 9 BCBS Plans representing more than 8.3 million members

Launched partnerships and innovative programming in the Medicare Advantage space focused on risk adjustment, Star measures, and chronic care management.

Expert-24 LTD., Amersham, United Kingdom

An international healthcare IT consulting and solutions provider delivering unique clinical solutions driving efficiency, quality, and virtual care delivery to groups like Mayo Clinic, WebMD, and population management programming for leading healthcare organizations such as United Healthcare, BUPA, Kaiser Permanente.

Chief Commercial Officer – The Americas September2015–February 2018

Reporting to the CEO and Board, managing sales and operations of the US, North, and South America business unit of the organization. Designed and deployed sales, business development, and partnership strategies for Integrated Delivery Networks and Health Plans. Developed marketing and product modernization strategies for the US and UK.

Secured $1.4 million in revenue 2016

Secured agreements with United Healthcare, Kaiser Permanente, WebMD, and McKesson

Developed distribution partnerships in the US

Presided over marketing and product realignment

MDLIVE, Inc., Sunrise, Florida

A leading national telehealth organization providing 24/7 access to healthcare professionals for eVisit clinical and behavioral consultations. MDLIVE provides services to national and regional health plans, FORTUNE 500, Blue Chip health systems, and Medicaid/Medicare plans.

Executive Vice Payer Sales June 2013 – September 2015

Executive Vice President Enterprise Solutions

Reporting to CSO and CEO. Manage staff and sales strategy for health plan segment for commercial, Medicaid, Medicare, government, ACO, and exchanges. Designed and deployed sales, business development, and partnership strategies for Integrated Delivery Networks and Health Plan divisions. Manage 13 plans including, Regence Blue Cross and Blue Shield, CareFirst Blue Cross and Blue Shield, Molina, Cigna, Humana, HealthNet, Priority Health, Optima Health, Hospital Corporation of America (HCA), CHS, Sutter Health, UnityPoint Health, and more.

Q1 2015 Topline growth $3.8 Million. (160% of goal)

Top line revenue growth of $6.3 Million in June 2013 December 2014. (177% of goal)

Secured more than $8.65Million in client investment capital for C funding round.

Secured nine (9) large health plans accounts.

Grew active member volume from 1.1Million 2012 to 3Million in 2014 and 13 Million for 1/2015.

AnswersMedia, LLC, Chicago, Illinois

A global interactive media communications company delivering proprietary high engagement electronic and mobile experiences to consumers. AnswersMedia Health Solutions division develops and deploys highly personalized and engaging multi-media wellness and productivity solutions.

Chairman of Advisory Board May 2013 – August 2015

Senior Vice President Healthcare January 2011 – June 2013

Reporting to CEO and the Board of Directors. Managed sales, support, and development staff of the Healthcare. Designed and deployed sales, business development, and partnership strategies for healthcare division. Developed health account management team and deployment process. Secured strategic partnerships and investment from key industry organizations AON Hewitt, 3M, WageWorks, Aetna.

Top line revenue growth of $3.1Million in revenue in first 24 months of wellness product launch. (215% of Goal)

Secured revenue generating multiyear agreement with a regional health plan of > 1.5 million lives

Secured revenue generating agreement with a national health plan of > 16 million lives

Secured $2.125 Million of investment capital

WiredBenefits, Inc., Foster City, California

Created and delivered consumer directed healthcare payment and selective spending solutions for the provider, retail, health plan, and employer organizations. Card and mobile based financial transactions at point of sale and point of service with integrated loyalty programming.

Senior Vice President of Strategy and Innovation October 2009 – January 2011

Vice President of Business Development

Reporting to CEO and the Board of Directors. Responsible for developing strategic business partnerships product offerings to accelerate growth and maximize prepaid revenue within the emerging markets related to health reform. Developed new vertical markets and distribution networks with RiteAid, MedImpact, Health First.

Top line growth $1.2 Million contracted revenue (133% of goal)

Developed strategic partnership with industry leading pharmacy management partners representing coverage of over 47 Million Americans in the commercial and public sectors.

Signed and launched partnership programs with industry healthcare retailers and wellness companies.

Served as chief liaison with WB’s VC backed investment fund partnership.

Created new patented payment processing pathway for prepaid healthcare programming.

IncentOne, Lyndhurst, New Jersey

An incentive administration and fulfillment technology vendor providing technical and consulting services to FORTUNE 1000 organizations, public sector, and health care companies.

November 2007-November 2009

Vice President of Sales

Director of Sales

Reported to EVP and executive management team. Direct sales activities and pricing programs for the health and productivity product lines of IncentOne to pharmaceutical and FORTUNE 1000 organizations, public sector, insurance companies, and healthcare partner organizations. Created new prepaid programming for pharmaceutical and wellness adherence. P&L responsibilities for $20+ million business unit. Redesigned sales force database and reporting structure to provide greater accountability and accuracy of revenue and P&L.

Topline growth by 35% on $30 MM of technology and prepaid card programming.

Developed successful PBM vertical markets with total contracted revenue of $17MM.

Created government and public sector vertical programming and GSA certification.

Major account wins (BCBS Michigan, Horizon BCBS, United Healthcare, BCBSNC, Network Health Plan, HealthPlus of Michigan) Whirlpool, Kellogg, McKesson and others).

Maximized cross functional communication business planning to increase sales cycle throughput 85 days.

Pharos Innovations, LLC, Northfield, Illinois October 2001 - October 2007

A remote patient monitoring care management technology company providing technical and population engagement consulting solutions to health plans, integrated health delivery networks, and the government.

Director of Sales

Directed all sales, marketing activities to commercial and public sector. Managed implementation workflow and deployment of Pharos solutions. Redesigned and sales force architecture, sales database and reporting, and contract submittal processes, Oversight for internal and client implementation cross functional communication to drive sales to exceed budgeted projections, shorten revenue cycle, creating analytical marketing plan, P&L management, C-level and board reporting, sales training and process improvement. Secured contracts with Aurora Health, Advocate Healthcare, Wellpoint, Trinity Health, Iowa Health System, and CareFirst Blue Cross Blue Shield.

Generated 112% revenue growth every 10 months 2003 thru 2007.

Oversight for client implementation and internal account management throughput, shortening sales cycle.

Increased sales cycle throughput and reduced cycle time 40% (reduced contract cycle 60%).

Led cross functional communication efforts to provide greater communication between departments.

Glaxo SmithKline, Philadelphia, Pennsylvania October 1997-2001

Hospital Therapeutic Specialist for Heart Failure and Diabetes

Hospital Product Specialist Cardiovascular, CNS, Anti-infective

Gold Tier sales award winner, and multiple regional sales leader awards 1998,1999, 2000.

Muro Pharmaceutical, Tewksbury, Massachusetts April 1993 - 1997

District Supervisor

Senior Pharmaceutical Representative

Pharmaceutical Representative

Multiple Presidents Club and Sales Award Winner 1994,1995, 1996

BOARDS, COMMUNITY INVOLVEMENT & ACTIVITIES:

American College of Healthcare Executives, Chicago, Illinois, Member 2005-Present; Chicago Healthcare Executives Forum, Chicago, Illinois, Member 2005-Present; American Telemedicine Association, Washington, D.C., Member 2004-2007; Lake Forest Caucus Committee, Lake Forest, Illinois, Elected Communications Chairman 2003-2004, Elected 3rd Ward Chairman 2001-2002, Elected Committee Member 1999-2000; Onwentsia Gardens Association, Lake Forest, Illinois, Elected Treasurer 2004 – 2009; Lake Forest Baseball Association, Board Member 2013-Present, Nike Golf, Player Staff Member, Selected 2004 - 2008

EDUCATION:

The Lake Forest Graduate School of Management, Lake Forest, Illinois

Masters of Business Administration 2001. GPA 3.8/4.0

Student Faculty Liaison Chairman 2000, 2001, Alumni Association 2002

The University of Denver, Denver, Colorado

Bachelors of Science and Business Administration (BSBA) 1991. GPA 3.0/4.0

Varsity Golf 1989-1991, Varsity Lacrosse 1987-1990

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