Sales Executive

**** ********* ***, ** *** O, C A * ****

PH O N E 818-***-**** • E - MAIL adikhb@r.postjobfree.com

JESSE TOPRAK

PROFESSIONAL EXPERIENCE

December 2014-present CarHub.com Beverly Hills, CA Founder & CEO

§ Founder & CEO of the automotive research, shopping, and ownership management company. Acquired by Mullen Technologies in November 2018.

§ Handled all aspects of the company’s creation, including: raising capital, product design, hardware production, signing up major industry partners, multimedia production (virtual reality driving simulator) and establishing a highly functioning international team from scratch –now operating in three countries. October 2012-present Toprak Consulting Group Encino, CA President

§ Founder and President of the management consulting firm, concentrating on solving the complex problems of OEMs, large dealership groups, third party automotive sites and investment banks with “Actionable Intelligence”

§ Clients include: Hyundai Motor America, Cars.com, TrueCar, Morgan Stanley, UBS and multiple national dealership groups. August 2009 – October 2012 TrueCar Inc Santa Monica, CA Vice President, Market Intelligence

§ Joined when the company was a start up with forty employees with virtually no revenue and played an instrumental role in bringing the company to over four hundred employees and over $1 billion in market valuation in less than four years.

§ Responsible from most of the consumer and industry facing automotive data & analysis products for TrueCar.com

§ Acted as the automotive industry expert/spokesperson for the company

§ In charge of validating marketplace data for accuracy

§ Liaison between the manufacturers and the company at the highest levels

§ Analyzing automotive market data and telling the story behind the numbers

§ The most accurate sales forecaster in the industry

§ Patent holder “Vehicle Pricing Flexibility”

November 2000 – August 2009 Edmunds.com Santa Monica, CA Executive Director, Industry Analysis

§ Created the industry leading automotive market pricing tools such as True Market Value (TMV) and True Cost to Own (TCO)

§ Company revenues grew from $6 million to over $150 million

§ Acted as the automotive industry expert/spokesperson for the company. Also spoke at several industry conferences

§ Responsible for Residual Value determination for use in industry analysis as well as the TCO tool

§ Created the True Cost of Incentives (TCI) product which is now one of the most frequently utilized incentives spending measurement tool for the OEMs in the industry

§ Created a Sales Forecasting tool which is able forecast industry sales down to the model level with extreme accuracy

June 1995 – July 2000 Automotive Dealerships IL & WI GM - Director, Finance & Insurance

Chrysler/Dodge/Jeep/Chevrolet/Cadillac/Nissan/Toyota brands

§ Various franchise dealership roles starting from managing the F&I departments to running the entire operations of multiple dealerships EDUCATION

2017- 2018 M.I.T Cambridge, MA

Certificate in Artificial Intelligence: Business Impact & Strategy 2013-2016 Stanford University Stanford, CA

Professional Certificate in Strategic Decision Making & Risk Management

§ Advanced Decision Analysis, Converting Strategy into Action, Scenario Planning and Effective Forecasting, Modeling for Strategic Insight May 2000 Northern Illinois University De Kalb, IL

Master of Business Administration

§ Marketing/Sales & International Business concentrations. Study abroad program concentrating on the potential of the automotive markets in Thailand, Vietnam, Laos and Cambodia

May 1995 University of Marmara Istanbul, Turkey

Bachelor of Arts

§ Double major in International Relations & International Business Strategy

§ Graduated with the highest GPA of the Business School. Received a full scholarship to study at Beloit College for senior year. Co-founded the International Business Club

Also attended:

London School of Economics: International Business Strategies Program Beloit College: International Business, Broadcast Production (produced TV shows for Beloit Public Access channel, produced and hosted a radio show at WBCR) Illinois Institute of Technology (Started the MBA program, transferred to NIU) N.A.T.O. (Brussels): Special project and diplomatic internship MEMBERSHIPS

§ Society of Automotive Analysts

§ International Society for Philosophical Enquiry (The Thousand)

§ American Mensa & Mensa International

§ Motor Press Guild

Highlights:

• One of the LinkedIn’s Top Influencers in the World

• Proven value creator, having transformed two new-media companies from virtually unknown entities to the leaders in their field in the last decade

• Performed over 5,000 media interviews covering all major national and international media outlets

• Well-known and sought-after automotive industry executive/consultant Key strengths include:

• Strategic Management: Expert in the art and science of formulating, implementing and evaluation of cross-functional decisions to achieve organizational objectives

• Pricing: Strategic vehicle pricing for optimal profitability and volume

• Incentive Optimization: Determination of what type and levels of incentives to offer to consumers as well as dealers

• Branding: Experience with several automakers in brand perception improvement projects

• PR: Seasoned spokesperson. Known by all major automotive reporters and OEM executives

• Automotive Finance: Expert in auto finance trends, including captive finance programs and leasing

• Consumer Buyer Behavior in Automotive Market: Experienced in market research

• Residual Value determination: Expert in residual value setting and risk analysis

• Marketing Effectiveness Measurement: Experienced in consideration marketing

• New Product Development: Routinely involved in new product launch projects with major automakers

• Sales Management: Dealership to National level

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