SARA MATHIA

P: 913-***-**** E: adikgw@r.postjobfree.com A: Kansas City, MO 64152

Marketing Events Manager

Enthusiastic planner dedicated to creating impactful experiences for customers that reflect the mission and personality of the organization, while facilitating targeted opportunities for relationship and prospect development.

Highly Collaborative – Assembles the right teams, partnerships and resources to strategize, develop and execute targeted, customer-focused event campaigns

Dedicated to Details – Quality-driven and process-focused to deliver organized programs to achieve seamless execution

Focused on Analytics – Leveraging strong logical and creative thinking skills to analyze processes and feedback to improve or pivot strategy and optimize results

SKILLS & EXPERTISE:

Budget creation/tracking Vendor relationships Campaign strategy Project management Branding

Lead collection/distribution Virtual events Venue sourcing Contract negotiation Salesforce (some)

EXPERIENCE

POWERSCHOOL – Folsom, CA (remote employee)

Events Lead 08/2018 – 12/2020

Events Manager (PeopleAdmin, acquired by PowerSchool) 01/2017 – 08/2018

Marketing Coordinator (PeopleAdmin, acquired by PowerSchool) 02/2016 – 12/2016

Hired into specially created project management position to support and lead special projects and initiatives. Promoted to events manager position in less than a year to manage K-12 events program with 95+ events annually, including annual customer conference. Retained following acquisition by PowerSchool to support the K-12 events program managing presence at 50+ in-person and virtual industry conferences, and PowerSchool's 1,000-person user conference. Identified as team lead for the Higher Education events program and annual customer conference.

•Successfully increased bookings from key industry conference YoY – increasing MOB from $90K in 2017 to $850K in 2018, to $4.8M in 2019.

•Leveraged vendor relationships to maximize sponsorship package tactics and grow presence at top strategic industry conferences, while maintaining constant event spend YoY.

•Created new tools and updated processes to improve efficiencies across the team and provide consistency for internal and external customers.

•Partnered with sales and other internal stakeholders early in planning process for key conferences to ensure alignment on strategy and messaging.

•Used feedback and data on event performance to gain knowledge and understand attendee experience and expectations to adjust strategy for future shows.

•Supported communications team with public relations activities during 2020 pandemic – included writing media pitches, developing media reports, and managing speaking/award submissions.

Mathia Page 2

BABCOCK & WILCOX, GENERATION mPOWER LLC – Lynchburg, VA

Marketing Communications Specialist 07/2011 – 06/2014

As the first marketing hire for the Generation mPower business group, brought structure and process to the group’s field marketing strategy – creation and updating of collateral, budgets, website and exhibits. Managed bi-monthly consortium events with executive-level customers and partners, as well as coordinated and hosted 25+ test facility site tours annually for executives, customers and government officials.

Secured tour at the DOE’s Oak Ridge National Lab (ORNL), requiring additional security clearance and approval for all attendees, as well as meticulous scheduling with ORNL’s research facilities to create a rare and unique experience for customers and consortium members.

Increased efficiency and structure by creating test facility site visit program, resulting in reduced demand on executive team and clearer visibility across internal stakeholders. Developed information packet for all site visit attendees to reduce presentation time and allow for more targeted discussions, built schedule with each facility to ensure accessibility between testing activities, and distributed regular calendar updates to ensure availability of internal team.

Leveraged relationships with consortium customers to collect feedback on events to continuously improve and create more enriching meetings and experiences.

Launched internal newsletter to encourage information sharing across campuses and departments as team headcounts increased in both locations.

AREVA, INC. – Lynchburg, VA

Account Manager, U.S. New Builds 01/2009 – 03/2011

Communications Specialist, New Plants Deployment 05/2008 – 12/2009

Developed and implemented customer-focused communications campaigns promoting AREVA’s latest nuclear power plant technology. Included advertising, direct-mail and electronic pieces, event and conference management, and marketing collateral. Promoted to Account Manager after 1.5 years.

•Received CORE award for exceptional project management for the development of the business group’s new exhibit design. The design pushed the boundaries of the company’s typical booth design concepts and illustrated the company’s progress bringing this technology to market ahead of its competitors. Saw increased booth traffic and prospect conversations at industry conferences.

•Generated new, targeted messaging and content for marketing campaigns based on findings from favorability analyses of current and prospective customers. Presented results with proposed messaging concepts, campaign tactics and next steps to management. Initially resulted in new marketing collateral that directly addressed prospects’ most-asked questions and greatest concerns.

•Gained early access to conference information and booth location selection through nurturing relationships with conference organizers.

EDUCATION

Baylor University – Waco, Texas

Bachelor of Arts (BA) in Journalism with a focus in Public Relations

Minor in English

PROFESSIONAL DEVELOPMENT:

Meeting Professionals International’s World Education Congress Grapevine (2020)

Contact this candidate