Social Media Marketing

YIFAN CAI

Tel: +1-347-***-**** Email: adikey@r.postjobfree.com Address: 4422 Queens, Long Island City Apt 2901, NY 11101

EDUCATION BACKGROUND Pratt Institute, Brooklyn, NY GRE: 334

Bachelor of Arts: Fashion Design August 2016 — May 2020 Received International Merit-Based Scholarship

Social Marketing Specialization Offered by Northwestern University Coursera What is Social? · The Importance of Listening · Engagement & Nurture Marketing Strategies August 2019 — Present

PROFESSIONAL EXPERIENCE Louis Vuitton Remote · Beijing, China

Public Relationship Intern September 2020 — November 2020

• Received training on brand foundation, included culture, history, products inspiration, gained knowledges about brand strategy of LV

• Shared seasonal sample lists with editors, wrote up introduction for photographed fashion magazines, produced weekly PPT as report

• Assisted in modifying press releases for products launch and brand’s events, collected materials for creating regular case reports

• Self-taught on how to optimize promotion by using social media, public relationship, celebrities, influencers communicate strategies

• Followed up the timely news reports for the menswear designer Virgil Abloh, and all media campaigns or events related to the brand Plitzs Fashion Marketing Brooklyn, NY

Public Relationship & Digital Marketing Coordinator August 2020 — Present

• Supervised post-event marketing campaign for NY Fashion Week, developed promotional strategies and collaborated with influencers

• Designed and executed marketing content for email campaigns, social media advertisements, promotions that meet company objects

• Established and nurtured relationships with models, medias, reviewers, influencers, designers, invited them to participate our events

• Developed marketing proposal for a fashion opportunity exchange event, produced contents with teammates, released on social media

• Interviewed models in weekly virtual audition, participated in events hold by PLITZS, wrote show reviews and articles for promotion COSMOBride Remote · Beijing, China

Editorial&Marketing Intern April 2020 — August 2020

• Assisted with marketing team for customer insight data organizing and sorting, transform text and visual information into charts

• Summarized information for interactive communication activities, assisted with the basic pages layout for presentations power points

• Collected, arranged and translated articles or any relevant informations about international brands and celebrities for the special topics

• Researched and integrated graphic and text information from relevant events and activities, arranged manuscripts by project timeline Oscar de la Renta Manhattan, NY

Embroidery Design Intern January 2019 — March 2019

• Assisted with Embroidery design and sample making of several looks showcased in the Fall 2020 ready-to-wear collection in NYFW

• Researched and created embroidery design patterns by hand sketching, draping, and made collages by use computer-aided design skill

• Connected with factories and suppliers, assured materials procurement on time and meet sample schedule, updated spreadsheets Alice + Olivia by Stacey Bendet Manhattan, NY

Soft Woven Group · Design Intern September 2019 — December 2019

• Participated in online research of seasonal trends, went shopping in the retail and trend markets to gather new ideas for merchandise

• Researched and gathered inspirations for clothing styles, prints ideas and fabrication based on brand positioning and seasonal themes

• Organized brand’s sample book library, created sample books for trims and fabrics, made technique packages for selected garments

• Utilized computer-aided design, designed layouts of garments prints, created flats and illustrations with multiple print schemes Beijing Callidora Fashion Company Beijing, China

DORAFANCY · Design Intern July 2019 — August 2019

• Participated in trend research and analysis, wrote up garments instruction and style guides for the ready-to-released collection

• Helped visual merchandising, activities organization of the brand’s showroom, included an in-house show and order-placing meeting

• Assisted with the head designer, participate in themes and fabric development, built up story and mood boards for the new collection

• Assisted in product development at all stage, utilized excel to created sales and development line-sheets, arranged brand’s showroom ACTIVITIES & SKILLS &INTERESTS

Activities

• Volunteer of Oscar de la Renta Fall 2020 Ready-to-wear Fashion Show February 2020

• Volunteer of Lucy Sparrow’s Felt Art Imaginarium Exhibition at Beijing Mumu Art Museum July 2019

• Signed influencer of Smilin (a Global food discovery Platform), reviewed NYC based restaurants May 2018 — June 2018

• Assisted of the 2019 Pratt Institute Fashion Show May 2018

• Participated of the Pratt Institute X’47 Redesign, a sustainable garment redesign competition October 2017 Skills

Chinese speaker, Professional Photoshop&Ai&Procreate User, Social Media Operation, Video shooting&Editing, Content development Interests:

Museum Explorer, Artwork Interpretation, Freelance Fashion&Graphic&CAD Designer, fitness&Yoga Enthusiast, Junior Photographer, Beauty&Lifestyle Blogger, Vlog Youtuber, Seasoned traveler, Culinary Lover, Pet Lover, Beginning Poker Player

Contact this candidate