Sales Account Management Loyalty Specialist Rewards & Recognition Operations

Loyalty specialist with a record of achievement in conceiving & implementing ideas that fuel marketplace presence and drive revenue; targeting assignments with an organisation of repute in India

PROFILE SUMMARY

Senior Manager – Client servicing, actively handling major accounts with $10 Million/Month to $100 Million/Month Sales volume

Known for skills to envision and create successful campaigns and communication strategies at PAN India level.

An excellent communicator with effective negotiation and presentation skills.

CORE COMPETENCIES

B2B Loyalty Program B2C Loyalty Program Rewards & Recognition Advertising & Branding Sales Managing Social Media Marketing Online Property Management Account Management Key Account Manager Business Development

WORK EXPERIENCE

Since Sep’20 with Vouchagram India Pvt. Ltd., New Delhi as Senior Manager – Client Servicing

Devising Loyalty solutions strategies to elevate brands from relative obscurity, forging strategic alliances, driving revenue and growing profits in competitive markets.

Actively handling loyalty programming generating $10 Million - $ 100 Million monthly in revenue

Liaising with clients and internal teams on technology, timelines and objectives for smooth front to back campaign management and execution

Providing clients with information about new promotional opportunities and the progress of campaigns

Work closely with SEO teams and share analytics/reviews with the clients actively

B2C properties currently handled are:

ogyftr.com/payback

ogyftr.com/hdfcsmartbuy/

Jan’19 – Sep’19 with IBroad7, New Delhi as Senior Manager - Business Development & Advertising Media Sales

Developed and launched integrated, multi-channel outdoor, web, digital and direct marketing campaigns that propelled sales from $5 Million to $500 Million

Planning publicity strategies and campaigns; getting new media onboard.

Providing clients with information about new promotional opportunities and the progress of campaigns, digital, traditional & non-traditional advertising (outdoor, transit and social media)

Managing RWA and other brand activations.

Jul’18 – Jan’ 2019 with CASHurDRIVE Marketing Pvt. Ltd., New Delhi as Manager - Business Development & Advertising Media Sales

Responsible for new business pitches and creating innovative media plans with the aim to maximize the ROI for my clients.

Planning publicity strategies and campaigns; getting new media onboard.

Developed and launched integrated, multi-channel outdoor, web, digital and direct marketing campaigns that propelled sales from $1 Million to $100 Million

Dec’14 – Feb’17 with Concentrix, Gurgaon as Senior Digital Marketing Practitioner

Conducted Mobile Site, Mobile Application and website audits at user interface

Spearheaded the design & implementation of a marketing communications strategy which concentrated on communication modalities; ensured community management

Managed conversion flow video; compared client's site with competitor's site, and recorded them using Camtasia Studio; analyzed site post video editing

Performed reporting and data analysis for live Adword Campaign

Ensured effective communication training; conducted process training & quality analysis for teams in Gurgaon, Japan, France and Germany

Oct’13 – Dec’14 with Vouchagram India Pvt. Ltd., New Delhi - Client Servicing and Business Development Executive

Collaborated with merchants like Bestsellers, Bata, Raymond, Baskin Robbins, BookMyShow and others

Handled rewards & recognition programs for clients including Indusind bank, Axis Bank, Genpact, Edenred, Dell, Colgate and others

Steered loyalty programs, ‘Back to School and Back to College’ for Dell, PAN India

FREELANCING ASSIGNMENT

May’17 – Jun’18 with One Direction Skill Solution, New Delhi as Freelancer - Voice & Accent and Soft Skills Trainer

Conducted:

o120 hours of training for TNH & NHT batches in Concentrix Vadodara with 300% conversation rate

o160 hours of training at Amazon Concentrix Gurgaon as a Freelance Trainer

o110 hours of training at UCB Genpact Gurgaon as a Freelance Trainer

o80 hours of training at Personiv Gurgaon as a Freelance Trainer

ACADEMIC DETAILS

•Bachelors in Mass Communication from National Broadcasting Academy, New Delhi in 2014

•12th from Ambience Public School, New Delhi, CBSE Board in 2010

•10th from Ambience Public School, New Delhi, CBSE Board in 2008

PERSONAL DETAILS

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•Languages Known: English and Hindi

•Current Location: Gurgaon, India

SHWETA KANWAL

Contact: 981*******

E-Mail: adikef@r.postjobfree.com

Linkedin: linkedin.com/in/shweta-kanwal

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