Kiana Lupinacci

Marketing Specialist

adikah@r.postjobfree.com San Diego, CA 858-***-****

SKILLS

Marketing

- Proficient in major social

media platforms: Facebook,

Instagram, Twitter

- Content Creation

- Advertising

Technical

- Microsoft Office: Word, Excel,

Powerpoint

- Tableau

- CRM System Management

Business & Entrepreneurship

- Project Management

- Written & Verbal

Communication

- Customer Service

EDUCATION

B.S. Marketing

University of San Diego 2020

GPA: 3.33

Deans List

High School Diploma

Torrey Pines High School 2015

EXTRA-CURRICULAR

American Marketing

Association; University of

San Diego

August 2019– PRESENT

Entrepreneurship Club;

University of San Diego

August 2019 – PRESENT

WORK EXPERIENCE

North County Ford; Vista, CA August 2019 - December 2019 Social Media Marketing Coordinator

- Utilized Marketing and Social Media knowledge to enhance social media presence and drive website traffic while ensuring brand consistency

- Conducted a social media audit

- Created unpaid and paid social content

- Analyzed content through Facebook A/B Tests

- Constructed & presented final marketing plan

OrangeTheory Fitness ; Encinitas, CA March 2015- August 2019 Lead Sales Associate

- Increased studio profitability by acquiring new prospective leads and lead them through the entire purchasing journey

- Built rapport with new and existing customers

- Established an effective referral program

- Organized leads with CRM systems

- Conducted follow up inquiries and customer care calls

- Attended local events to acquire new leads

- Managed brand presence on social media accounts

Sun Diego; Solana Beach, CA

Sales Associate August 2014 – May 2018

- Approached potential customers to determine buying preferences to ensure satisfaction

- Maintained up to date knowledge of all retail promotions

- Coordinated and scheduled deliveries based on sales and future needs

- Built and organized merchandising displays

- Continuously met monthly sales goal

RELATED COURSEWORK

- Marketing Research

- Consumer Behavior

- Marketing Strategy

- Social Media Marketing

- Advertising Campaigns

- Professional Selling

- Financial Management

- Prescriptive Business Analytics

- Operations Management

- Business Statistics

- Financial and Managerial Accounting

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