Social Media Marketing Manager

Kevin Moodhe

908-***-**** - adijz6@r.postjobfree.com – Cleveland, OH

CAREER SUMMARY:

Creative and business-minded events and marketing professional with nine years of well-rounded and wide-ranging experience executing event activations and traditional and digital marketing programs. Led key roles in multiple sporting events including NHL and MLS All-Star Game, MLB All-Star FanFest, and New York Comic Con. Managed marketing programs leading to over $500,000 in sales. Negotiated and executed 30+ licensing contracts, multiple brand partnerships and media purchases annually. Launched marketing activities around e-commerce brand Topps NOW including additional licensing and media with MLB and MLBPA. MLB licensed cards surpassed sales goals each of the last 4 years, and Topps’ IP Garbage Pail Kids saw a resurgence using licensed products and social media promotional channels.

PROFESSIONAL EXPERIENCE:

Aramark, Kent, OH

Marketing Manager, August 2019 to Present

• Worked cross-functionally with Operations, Culinary, Dietary, Finance, HR, and University to develop comprehensive annual marketing plan

• Managed the development, implementation and evaluation of all Kent State University Dining Services marketing programs and strategies including over 90 on-campus events

• Oversaw the creation and execution of all digital, social media and promotional campaigns in support of all university dining programs including improved tracking of programs to pinpoint successful campaigns

• Developed and tracked marketing budget annually and forecast spending needs for future quarters

• Increased Meal Plan sale totals by over 1,000 from previous year generating over $500,000 worth of additional sales

• Implemented new consumer research and analysis programs to appropriately market products and properly identify target audiences

• Managed team including Marketing coordinators, interns, and student employees

The Topps Company, New York, NY

Marketing Manager, June 2015 to May 2019

• Coordinated space design, booth layout, programming, sales and consumer experience for all major events and trade shows Topps attended, including MLB All Star Fan Fest, UFC Fan Expo, New York Comic Con and National Sports Collectors Convention

• Developed and tracked over $5 million+ in marketing budget annually and forecast spending needs for future quarters

• Responsible for marketing partnerships, athlete ambassadors and cross promotions with third-party brands and licensees including Sony MLB the Show®, 30 MLB® franchises, retail and trade outlets

• Led elements of consumer marketing/promotions, consumer research and analysis, advertising, and trade promotion focused on lapsed users, new users and children

• Enforced brand standards and consistencies for 1,000+ brand assets a year including social media, email, paid media, website, print and on-site activations.

• Mentored and oversaw junior designer for best brand-design practices

• Worked cross-functionally with Sales, Trade Marketing, Legal, E-comm, Digital, Brand Team, Marketing Agency and Confectionary to develop comprehensive annual marketing plans as part of marketing department

• Constructed and executed all aspects of consumer promotions, sweepstakes and contests throughout the calendar year

Lakewood BlueClaws (Single-A Affiliate of the Philadelphia Phillies), Lakewood, NJ

Events & Operations Manager, September 2013 to May 2015

Operations Assistant (February 2013 Assistant of the Month), January 2013 to September 2013

• Executed all aspects of non-BlueClaws special events, including on-site set up and break down, organizing of food/catering requests and staffing needs, and budget/revenue tracking

• Developed pricing and contracts specific to events based on length of program, time of day, event revenue, and clean-up

• Resolved operational issues of stadium through working relationships with companies directly involved in stadium maintenance

• Created extensive field schedule to balance needs of special events, grounds crew and BlueClaws Baseball Academy

• Supervised Assistant/Intern program, including managing, budgeting, scheduling, hiring, training and mentoring to all individuals

• Assisted in Baseball Operation responsibilities, including roster transactions and travel coordination

• Managed game day staff members, including hiring and training of parking lot attendants, bat boys, and cleaning crew

• Member of “Big Idea” Marketing team, finding unique and innovative ways to promote the Lakewood BlueClaws

• Performed one to two hours of inside sales phone calls daily

Major League Soccer, New York, NY

Production Assistant, Events, June 2012 to December 2012

Events Intern, May 2011 to December 2011

• Developed enhanced staffing plan for 2012 MLS All-Star Game & MLS Cup 2012

• Inventoried items for 1,200 VIP gifts for all key league events and managed seamless distribution process in VIP Lounge

• Managed the development and on-site execution of the All-Star HUB, including coordinating over 20 sponsor activation requests

• Organized all meeting requests for 2011 AT&T MLS All-Star Game including signage, room setup catering and A/V

• Handled all creative responsibilities and assisted transportation, shipping and game day hospitality for MLS Cup 2011

National Hockey League, New York, NY

Events Intern, November 2010 to February 2011

• Assisted in the development and on-site execution of Fan Fair, the interactive fan experience for the 2011 NHL All-Star Game

• Organized and coordinated all food and beverage requests for 2011 NHL Winter Classic, including managing $100,000+ budget

• Responsible for pre-event and on-site execution of NHL New Year’s Eve Bash event

EDUCATION: Seton Hall University, South Orange, NJ

Bachelor of Science in Business Administration; Major: Sport Management & Finance; GPA: 3.33/4.0

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