F. Allen Farnham, CTS

**** ****** ***** ** ************, TX 78660 781-***-**** adijww@r.postjobfree.com

Objective

Looking for a modern, growing company that places customer experience first and rewards employees with that same focus. Seeking fertile ground to set roots, grow, and thrive.

Skills & Abilities

Active Listening, Solution Selling, Audio Video System Design, Reading Building Floor Plans, networked AV Systems, CTS certified, member Digital Signage Experts Group, Project Management, Sales Management, Sales Training, Direct Marketing, Time Management and Personal Organization, Business Development, FCC Licensed for non-commercial radio broadcast, Licensed to operate Automobile/Motorcycle/Light Commercial vehicles.

MS Windows 7/8/10, MS Office Suite, Skype for Business, Zoom, WebEx, Callback, Adobe InDesign, Wordpress, CRM tools,

Experience

Dir. Sales and Business Development — LiveWire Solutions, LLC (Closed)

[June 2020] — [Nov 2020]

Principal duties

Perform in-home site surveys for residential clients and build customized Home Automation/Home Theater Solutions

Create a complete build of materials including hardware, software, warranty, accessories, and installation services.

Establish new partnerships with Home Builders, Designers, and Architects, focusing on how Home Automation completes the Custom Home

Publish weekly blog post on state of the art in Home Automation topics

Keep clients and partners aware of latest technologies

Work closely with Marketing and implement direct marketing campaigns

Evaluate product mix for gaps and redundancy, and establish new vendor/distributor relations as needed

Attend Trade Shows to maintain industry contacts, meet with clients, and showcase latest technologies.

Significant Accomplishments

Authored Facebook ad campaign, where our best ad achieved over 11,000 views (Thermal Imaging Technologies)

Closed company’s largest residential Home Automation Project to date

Earned partnerships with established experts in Home Design, architecture, General Contracting, and Home Building

Expanded product mix to include high-end Home Theater and Commercial AV products from LG, NEC, Peerless, Legrand, Dahua, Focal, Audioquest, Martin Logan, Salamander Designs, Rachio

Established distribution channels through Anixter and Stampede Global

Winning Low-Voltage Pre-Wire bid on Marble Falls ISD New Transportation Building (Partnered with Breck GC)

Senior Business Development Specialist — Connection, Inc.

[2011] — [2020]

Principal duties

Evangelize Digital Signage as a practical solution for Public Sector and Private Sector clients.

Train Account Managers how to prospect for opportunities and who the primary stakeholders will be within various market verticals.

Participate in Conference calls with Account Managers and their clients to assess needs, determine project scope.

Create a complete build of materials including hardware, software, warranty, accessories, and services.

Coordinate next steps throughout sales process with vendor support and internal resources.

Assist Account Managers in closing deals

Attend Trade Shows to maintain industry contacts, meet with clients, and showcase latest technologies.

Significant Accomplishments

$15M in annual sales in flat panel displays and Content Management Software

2016 Top BDS Award and winner of 2017 Achievers Trip

Four years’ experience in Public Sector (FED/SLED/HiED/K-12)

Five years’ experience in Private Sector (Retail/Manufacturing/Healthcare/Gaming/Hospitality/Entertainment/Finance)

Audio Department Sales Team Lead — Ultimate Electronics (Closed)

[2010] — [2011]

Assisted setup of new branch in Danvers, MA

Set up, Merchandised, and Tuned AV department

Trained Audio Department team in Audio and Video technologies, and coached in successful sales techniques

Led by example, maintained highest audio sales in the department with top attachment rates of accessories, warranties, deliveries, and installations

Author— Cadre One Publishing, LLC

[2009] — [Present]

A micro-publisher of quality fiction

Current publications include

oAngry Ghosts Series

Angry Ghosts (2009)

Black Hawks From a Blue Sun (2010)

The Exhausted Dead (2012)

Of Mortal Creatures (2015)

Plasma Rain (2019)

o Panda, Heart, and the Mirror (2020)

o“Tuckahoe Marble” A short story (published in SciFi Saturday Night's Anthology, My Peculiar Family, 2016)

Blog page updates, news, and bonus content

Collaboration with Multi-media Artists, Copy Editors, Beta readers

General Manager — Tweeter (Closed)

[2002] — [2008]

Responsible for Peabody, MA location (Store 0118), serving Boston's North Shore. Managed Staff of seventeen with $5.5M in annual sales.

Sales Associate — Maine Mall Motors Toyota, Nissan, Honda

[1999] — [2001]

Offered guests a great brand story and put them together with a car they really loved. Went back to first love of Audio/Video sales.

Audio/Video/SOHO Departments Sales Team Lead — Circuit City (Closed)

[1997] — [1999]

Principal Responsibilities Included

Assisted setup of South Portland, ME location (Store 3108)

Cross trained in Audio/Video/Small Office/Home Office

Maintained excellent sales and attachments of warranties, accessories, and deliveries

Education

[Univ of Southern Maine] — [BA, Political Science Maj, Economics Min]

[1991] — [1995]

Cum Laude, 3.41 Cumulative GPA

College Radio DJ and Music Director, WMPG 90.9 FM (Rock/Metal/Electronic/Punk)

Communication

Years in College Radio and Publishing have honed my abilities to speak and write clearly. Whether delivering a presentation to Account Managers, meeting with customers at a site survey, manning a trade show booth for Industry Professionals, or in everyday calls and emails, I pride myself on providing clear, concise communication.

I use images and slide decks just as effectively. Photos of real-world installations we've done, wire path diagrams, or marking up customer building plans help crystallize a concept in the customer's mind and justify the budget for AV spend.

Leadership

Before starting at Connection, I was on a career course through Sales Management and increased responsibility. By accepting a more technical role at Connection, leadership has meant taking charge of customer projects, leading clients and our sales teams gracefully through unfamiliar technologies. At LiveWire, Leadership meant guiding the owners through unfamiliar technologies, brands, and marketing ideas.

Numerous references available upon request.

Annual Reviews available upon request.

Contact this candidate