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Digital Marketing Social Media

Location:
Wethersfield, CT
Posted:
December 10, 2020

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COMMUNICATIONS MANAGER

Project Management Team Building Critical Thinking Process Improvement

Manage large projects and find inefficiencies that others overlook.

PROFESSIONAL PROFILE

Modest, detail-oriented, accomplished leader, with an ability to develop large multi-faceted communication solutions for industrial-wide and technical organizations. Adaptable to changing situations and unexpected requests with uncanny ability to collaborate with teams and achieve deadlines. Meticulous planner of global events, conferences, and enterprise meetings with a keen focus on the customer. Interpret things that may be difficult to understand such as regulations, orders, policies, decisions, or problems, and simplify its meaning to develop or improve branded marketing materials in a variety of print, online, and in-person formats.

PERFORMANCE SKILLS

Microsoft 365 Organization of Large Projects Detail-Oriented Project Management Print Marketing R&D Print Collateral Global Meeting Coordination Global Events and Trade Shows Digital Advertising Social Media Vendor Relationships Partnerships Virtual Team Management Remote Work Change Management Process Improvement Industrial Communication Strategy Strategic Planning Multi-tasker

PROFESSIONAL EXPERIENCE

Communications Specialist & Marketing Specialist 2005–2020

Pratt & Whitney, East Hartford, CT

Reported to the Executive Director of Commercial Engines, Customer Business Support. Supported the development and execution of the global field marketing communications strategies. Oversaw strategic plans and managed overarching client and employee communication models that included global team meetings, collaborating on complex projects, and organizing events and trade shows. Developed new programs, and improved communication processes, policies, content, and digital marketing campaigns.

Selected milestones and achievements (See Addendum)

Earned 3 promotions in the communications department throughout tenure before Covid-19.

Complex Problem Solving and Planning – Developed new communication standards, policies, processes, procedures, and engine compliance best practices working with aerospace engineers and the legal team for organization-wide use. Identified gaps in communications and addressed them. Worked with subject-matter experts to translate and distill information into clear, easy to understand communications with an ability to work within harsh deadlines.

Organized enterprise all-hands meetings with colleagues in the Customer Business Organization.

Programs and Processes – Improved team environments that included employee training and development programs for the Commercial Engines enterprise business unit. Managed, directed, and facilitated various enterprise-wide team projects using Zoom. Monitored online activity, performance analytics, and comments and questions from employees and customers.

Content and Digital Marketing – Managed organization-wide employee announcements, newsletters, SharePoint and internal website updates. Created and developed presentation materials, content writing, editing and publishing, and social media outreach. Oversaw marketing tasks that included print collateral, and ongoing internal and external digital marketing campaigns.

EDUCATION

B.S in Business Management, Albertus Magnus College, Cum Laude, New Haven, CT

ADDENDUM

Improved Employee of the Year Award Nomination Process

Challenge – Employee of the Year award written nominations for commercial engines were difficult to track and receive from airline customers who would nominate a Pratt & Whitney/IAE employee(s) over a three-week period.

Action – After reviewing customer email addresses, I identified that customer titles were upper management who rarely communicated with the employee assigned to their account. I extracted all of the middle management and shop worker data from the email list who worked closely with the P&W/IAE employees. To ensure an impressive, affective nomination, I included specific criteria to identify how the employee helped the customer and why the employee should be considered for a prestigious award.

Result – During the nomination period there were twelve candidates who were nominated by customers that exceeded previous years. The summary of nominations contained specific examples illustrating how the candidate improved the customer score card and how they impacted customer service. The selection committee consisted of five (5) members of upper management and reads each nomination. All of the candidates received recognition by the President, CEO and Vice President in the organization. The award ceremony was held with an audience of 300 colleagues all over the world. The President of the company announced the winner. The winner and two finalists were featured on the company intranet website and customer newsletters.

Transitioned to Zoom Quarterly Customer Conference Calls

Challenge – Each quarter a global customer service call is held via teleconference with 350customers and internal company employees. The call topics include technical information on updates on a specific GTF and legacy engine’s performance and services and also measures the progress of the field personnel. The panel consists of 6-10 technical engineers and specialists that facilitate and lead the call details. There is a question & answer session at the end of the presentation. In March 2020, due to the COVID-19 pandemic, the company closed its doors and all employees were advised to work from home.

The company introduced a new teleconference platform – Zoom for Government that was instituted in March 2020. A new PowerPoint was created by the Marketing Division to utilize when creating internal and external presentations. Prior to COVID the stakeholders (panelists) were in the same room to finalize the agenda, ensure the presenters were prepared with their topic and to visually coordinate who will be responsible to answer questions from the attendees.

Action – As the moderator and facilitator, I learned and consulted with the company’s teleconference experts for the new teleconference platform (Zoom for Government). I conducted two meetings with the technical expert panelists prior to the Conference Call. I resolved issues that were foreseen before the call – such as muting all callers except the panelists. One panelist was tasked with welcoming the callers, review the agenda and assigned a presenter to answer question so no one overtasked each other and to easily recognize panelists, all had the same Zoom background. I also worked with team to ensure the presentation complied with company policies and procedures with our legal department and released to attendees according to deadline.

Results – There were two global teleconference calls with a total of 250 attendees (AM & PM) that were conducted and rolled out smoothly and successfully due to my highly organized skills. Customer feedback was also positive.

Engine Conference/Forum Turnaround

Challenge – An Engine Conference/Forum is held several times during the year which involves various global teams to participate in the background to ensure that successful attendance and positive feedback occurs from attendees. The organization’s various global teams overlapped specific duties that caused confusion and conflict. I was met with many unforeseen company policies, regulations and legal issues that needed to be addressed and made congruent. Also, some invited guests and family members that were not allowed due to the intense name clearing process.

Action – Ten months prior to the conference, I arranged a weekly time for the teams involved to meet and discuss tasks and clarify responsibilities. I made certain that a legal / ethics representation was included in all the meetings. I prepared a weekly agenda and team responsibilities to report on the progress, challenges and questions. At the end of each weekly meeting, I summarized the meeting objectives and sent to all team members to keep everyone informed.

Result – The team worked well together and the quality of topics and tasks that were addressed proved to be successful conferences. As a result, a standard template was created that included a description of all tasks and team responsibilities that was utilized for each conference afterward.

Charity Annual Golf Tournament Fundraiser Success

Challenge – I have been organizing and leading the Charity Golf Tournament for ten years that generated a donation of $2000 to charity. During the most recent years, the tournament was faced with low attendance and soliciting prizes for the event.

Action – I consulted with several golfers and asked what would entice them to play in the tournament. Suggestions were made about holding challenges during the course of play. I researched the suggestions and found two challenges to implement. In order for a player to participate in the challenge they would make a donation to play.

I reviewed several potential sponsors to donate prizes for the tournament and received many responses. I re-designed the flyer to highlight the two challenges and prizes handed out during the tournament and at the conclusion of the tournament.

Result – With the revisions made to the flyer, securing additional prizes, two challenges on the golf course there were 150 attendees in the tournament and over $4000 was donated to the charity.



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