WALTER GUASCH, MBA

Reno, NV 775-***-**** adij7x@r.postjobfree.com https://www.linkedin.com/in/wlguasch/ EXPERIENCED OPERATIONS & STRATEGY LEADER

Driving significant results through dynamic foresight, strategy and leadership of teams

Accomplished and results-driven Operations and Strategic Planning Executive with broad-based expertise in building and leading effective strategies for business operations, revenue growth, and marketing, delivering results in executive roles within multiple retail companies.

Expertise in leading teams of professionals in the implementation of strategies that effectively improve productivity while meeting operating and fiscal targets; with Vital Garden Supply, improved sales to farmers by 20% and increased to $12MM in annual revenue.

A demonstrated record of success establishing relationships and motivating teams to produce consistent results in a series of leadership positions with Vital Garden Supply, Slopestyle Sports, High Sierra Cycling, Vail Resorts, and other companies. AREAS OF EXPERTISE

Seasoned Operations and Strategic Leadership

Driving Success in Multi-Location Operations

Skilled in Business Analysis/Process Improvement

Experienced in Retail Operations

Managing and Optimizing Inventory

Experienced in Digital Marketing/Social Media

Driving Cost Containment

Skilled in Procurement Operations

Defining Standards and Best Practices

Builds and Leads Strong Teams

Professional Experience

2018 to 2019 • VITAL GARDEN SUPPLY NEVADA CITY, CA Vital Garden Supply is a premium organic farm, garden, and home supply store that offers organic soils, amendments, fertilizers, pest control solutions, and biological inoculants to consumers and farms. G.M. / Chief Operating Officer

Leads vision, strategy, and execution for all facets of operations of wholesale sales, retail store, and three distribution warehouses managing a team of 25 employees with accountability for Sales, Operations, Inventory, and Logistics. Responsible for P&L, increasing to $12MM in annual revenue. Defines operating procedures, sales plans, corporate policies, and best practices.

• Credited with eliminating 20% of costs in procurement by identifying improved shipping methods, coupled with a transition of production operations to a facility closer to the point of sale.

• Drove increased revenue, securing a 20% gain in sales to agricultural farms. Directs the actions of a sales force encompassing four outside sales representatives and three inside sales representatives. Works with the sales team to coordinate and execute product demonstrations.

• Increased Net retail profits by 8.9% and wholesale distribution profits by 29.7%.

• Served as the architect of standard operating procedures to govern inventory, procurement, and warehouse operations, with a focus on lowering the volume of back ordered products.

• Improved the company’s visibility and recognition by launching a website with SEO-optimized content.

• Developed a new sales program and innovative products aligned with the needs of the industry. 2016 to 2018 • SLOPESTYLE SPORTS RENO, NV

Slopestyle Sports is a bike, ski, and board shop that sells, rents, and services all makes and models of bikes, skis, and boards.

General Manager

Contributed to the launch of this start-up retail company, leading initial staffing and selection of product lines and inventory of bikes, snowboards, and related equipment. Responsible for defining and building the Slopestyle Sports brand through social media, imaging, and the launch of an SEO-optimized website. Credited with securing a 90% increase in Facebook followers through the development of an effective social media strategy.

“Walter’s ability to get work done has

been outstanding. He is highly respected

by the people who work under his

supervision, he is organized, thorough in

his paperwork, and is always on time.

Under his leadership, he has increased

the revenue in his department nearly

300%. He has developed the process and

systems to streamline the operations of

that department.”

WALTER GUASCH Page 2

• Coordinated and led product demonstrations, competitions, and sponsored events to showcase new products; successfully secured an inventory of Pivot Cycles products starting at $4000 each, the first retailer to carry the brand in the area, and closed sales of 15 Pivot Cycle bikes each year.

• Launched an online system providing for the rental of skis, snowboards, bikes, and paddleboards, eliminating paper processes, improving inventory control, and capturing substantial gains in efficiency and productivity.

• Positioned the company as a trusted partner to Sky Tavern, a nonprofit ski resort, by providing rental equipment that increased accessibility to skiing for families and children. 2014 to 2016 • HIGH SIERRA CYCLING RENO, NV

High Sierra Cycling is a trusted source for Bicycle Sales, Service & Bike Rentals for Mountain and Road Bikes. Sales and Marketing Manager

Fulfilled a critical role in driving revenue for this small business, overseeing the development and execution of sales and marketing strategies to expand visibility and market share in a challenging and highly competitive industry. Continually increased and diversified the store’s product selection while collaborating with vendors to host product demonstrations and customer-focused events and clinics.

• Outstanding results, delivering a 28% YOY increase in sales that skyrocketed annual revenue from $600K to $1M. Improved customer engagement and secured the Santa Cruz product line, which grew to become the second best-selling bike line.

• Innovated social media accounts and email campaigns to spark increased customer engagement.

• Applied pre-season ordering, JIT ordering for parts, and inventory management to lower costs and streamline operations. 2013 to 2014 • VAIL RESORTS INC. TRUCKEE, CA

Vail Resorts, Inc. is a mountain resort company. The company is divided into three divisions. The mountain segment owns and operates 21 mountain resorts in three countries, Vail Resorts Hospitality owns or manages hotels, lodging, condominiums and golf courses, and the Vail Resorts Development Company oversees property development and real estate holdings.

Demo Shop Manager – Specialty Sports Venture

Responsible for operations and financial performance for five stores at the Northstar California Resort, encompassing the Main Demo Shop, the Gold Club, The Mid-Mountain Demo Shop, the Ski and Snowboard Repair Shop, and the Bike Rental, Repair, and Retail Shop. Managed six direct reports, including rental coordinators and assistant managers. Recognized for achieving an 18% increase in revenue while significantly increasing employee engagement and retention. 2012 to 2013 • ALPINE BIKE & SKI, INC. SOUTH FORK, CO Alpine Bike and Ski is Colorado's premier outdoor sports rental shop, offering rentals, sales, and repairs. General Manager

Managed staffing, operations, sales, and customer service, increasing revenue by 30% by debuting innovative and effective business and marketing strategies while expanding with a new location in Durango. Directed three cashiers and a rental technician. 2006 to 2012 • INCLINE VILLAGE GENERAL IMPROVEMENT DISTRICT INCLINE VILLAGE, NV Incline Village is a census-designated place in Washoe County, Nevada on the north shore of Lake Tahoe. The population was 8,777 at the 2010 census.

Rental, Repair, & Retail Shop Manager - Diamond Peak Ski Resort Hired to managed rental and retail store operations, overseeing a 25-person team encompassing the Assistant Manager, Rental Technicians, Repair Manager, Retail Manager, and Sales staff. Oversaw a sales optimization and marketing strategy that lowered labor and supply expenses by 10% while increasing revenue by 30%. Established record revenues and profits for four consecutive years.

• Launched a new rental and retail store location that captured $450K in additional sales in the first year.

• For five years, contributed additional service as the Outside Service Manager for the Incline Village Championship Golf Course, managing operations, staff, budgets, the golf cart fleet, and driving range. Education

UNIVERSITY OF PHOENIX - Master of Business Administration UNIVERSITY OF PHOENIX - Bachelor of Business Administration

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