Karissa Zamora

INFLUENCER MARKETING BRAND MANAGEMENT SOCIAL MEDIA CONTENT PRODUCTION

HEALTH & BEAUTY TECH LIFESTYLE ENTERTAINMENT

951-***-**** San Diego, California

adij74@r.postjobfree.com linkedin.com/in/karissa-zamora QUALIFICATIONS OVERVIEW

● Influencer marketing pro experienced in creating and managing influencer strategies to align with marketing and revenue goals across highly-competitive DTC verticals, including apparel, beauty, and more. Adept at recruiting and managing talent from micro-influencers to A-List brand partners.

● Social media and content production strategist accomplished in developing and implementing dynamic content and social plans across all major platforms. From conceptualization to execution, experienced in all phases of content production working within a range of budgets - from iPhone to six-figure high-concept shoots.

● Partnerships manager with proven success liaising between celebrities, influencers, and internal teams including Executive, marketing, brand, product development, and PR.

● Startup vet with experience building processes and leading projects across teams who thrive in high-stakes environments.

● Account Management liaising between the client and departments within the agency to convey information, ensure goals, create reports, and make certain everything gets done in an accurate, timely manner.

CORE STRENGTHS

● Influencer and social media marketing

● Brand & talent management

● Organization

● Digital Marketing

● Celebrity and talent recruiting

● Campaign strategy

● Budget tracking

● Event coordination and management

● Shopify and Ecommerce

● Communications

● Performance management

● Photoshoot planning & management

● IG, FB, TikTok, Twitter, Snapchat,

Pinterest

● Content Production

● Multitasking - wearer of many hats

EXPERIENCE

CreateTribe + SupplyTribe, Los Angeles, CA - Influencer Marketing and Partnerships Manager November 2017 - PRESENT

Manage influencer marketing, brand partnerships, and production initiatives for a Los Angeles-based brand development company focused on building and scaling DTC e-commerce brands in partnership with celebrities and mega-influencers.

● Develop, implement, and drive mega- and micro-influencer marketing and content creation programs supporting major brands, including Talentless with Scott Disick (1M+ Instagram followers), Maverick with Logan Paul(2M+followers), B the Label with The Bachelorette’s Becca Kufrin (350k Instagram followers).

● Manage all influencer, talent, and brand account relationships. Liaising between internal and external teams to oversee launches, production, budgets, and KPI’s.

● Create comprehensive influencer rosters, conduct outreach, negotiate contracts, and do thorough market research to align brands with celebrities and influencers for the mutual benefit of the talent and brands.

● Develop and manage celebrity and influencer gifting programs, working with internal marketing, merchandising, and production teams to assemble and distribute products to increase brand exposure and grow social audiences.

● Pitch and manage influencer content production for social and marketing assets, overseeing marketing calendars, project and talent management, and coordinating locations and venues, photography/videography, models, hair, and makeup for multiple projects simultaneously.

● Develop unboxing experiences and PR packaging for influencers and celebrities to push social media posting.

● Continuously optimize campaigns and influencer efforts by collecting campaign data to identify trends, inform marketing strategies, and maximize ROI for clients and partners. Scalable, LLC, San Diego, CA - Executive Assistant to the CEO and Project Manager October 2015 - PRESENT

Provide 360 support for the CEO of a startup studio focused in influencer marketing, e-commerce, gaming, health & beauty, marketplace, delivery, fashion, music, and adtech markets.

● Plan and manage promotional marketing activities at major events worldwide, including Coachella, CRSSD Festival, & Mastermind.

● Create and maintain multiple calendars to support a highly complex professional schedule across global time zones, for each department. Oversees all marketing projects from inception to completion.

● Conduct research for potential brands and non-profit partners for Scalable Group initiatives.

● Arranged out-of-town conferences, travel, and accommodations for executives, employees, and guests.

● Support onboarding of new employees, influencers, and non-profit partners.

● Organize and input tasks via Asana.

San Diego Chargers/National Football League, San Diego, CA - Charger Girl, NFL Entertainment Brand Rep April 2013- April 2017

Furthered promotional and organizational objectives for the world-class Chargers organization nationwide.

● Ambassador, public speaker, and promotional marketer for E2K Sports, the NFL, and the Chargers.

● Deeply involved with fundraising in support of local and national charities designated by the organization.

● Provided fan and community entertainment during weekly games and promotional appearances. Social Syndicate, San Diego, CA - Social Media Marketing Manager August 2014 - July 2015

Led Social Media efforts for a San Diego-based restaurant development group with a track record of revitalizing and creating popular and profitable restaurant concepts.

● Responsible for the creation and curation of engaging content to increase follower interest for multiple brands across a variety of platforms with unique voices and specific audiences.

● Event planning for new openings, and brand partners.

● Created content plans, giveaways, and posting calendars as well as weekly planning and scheduling of automation through Hootsuite, Facebook Pages Manager, and Schedugram.

● Supervise all social media accounts interaction between customers and the businesses, and ensure a positive customer service experience.

● Helped to inform the overall marketing strategy and creative conceptualization across brands. EDUCATION

California State Long Beach - Bachelor of Science, Marketing SPECIAL INTERESTS

● American Marketing Association

● Toastmasters Public Speaking

● Competitive Water Polo

● Competitive Dancing

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