Project/Product Manager, Business/Data Analyst

Meenal Kulkarni, MBA, PSPO

Address: *** ***** **** **, *********, CA Email: adiixx@r.postjobfree.com Cell: 925-***-**** Blog: https://mk9apps.wordpress.com LinkedIn: https://www.linkedin. com/in/meenalkay/ Summary

● Dynamic and motivated professional with 13+ years of experience in software projects and product delivery. Successfully strategized and delivered multiple work streams: APIs, web apps, mobile apps, plugin/desktop installers. Managed a portfolio of global B2B customers and engagements in North America and Asia Pacific.

● Driven to achieve results through strategic planning and professional relationship building. Successful in developing beneficial alliances between leaders to effectively drive growth and achieve goals. Dedicated to building strong cross functional teams within an organization.

● Seeking challenging roles where my background in product/project management, customer engagement and data analysis can be leveraged.

Key Projects and Products deliveries

● Data analytics and relevancy scoring mechanism for strategic planning initiatives, 2020

● Implementation of ad server APIs for "native" sponsored listings, 2019

● Web application to automate business workflows in print and mail operations, 2018

● Compario pdf comparator and fixer based on business rules for credit card templates, 2018

● Linguify API, Plugin and desktop install for translation of websites, web applications and mobile applications, platform agnostic, 2013-2017

● CRM application for e-learning startup with 20+ learning centers pan-India, 2010 Data Analyst NorthBay Healthcare Fairfield, CA 2020 - date

● NorthBay Healthcare is a non-profit, independent, integrated healthcare system.

● Applied data modeling and relevance to develop operational strategy and projections: Developed insights on patient, constituent demographics, giving levels and segments.

● Developed and operationalized an algorithm that ranked prospects as per their relevance with NorthBay.

● Implemented business strategy initiative regarding reopening of a fitness facility at NorthBay. Analyzed raw data and datasets from the fitness applications. Developed insights on membership, attrition, traffic, retention, demographics, health programs, revenue, pricing strategy, and staffing levels.

● Conton Healthgrade CRM upgrade where data from patient, donor databases was pooled in to develop a customer profile for marketing.

● Tools and Applications: SQL, Access, Python, Tableau, Raiser’s Edge, WealthEngine, AWS Enterprise Account Manager - West Coast Adzerk San Francisco, CA 2019 - 2020

● Adzerk’s ad server solutions power billions of daily ad requests for businesses of all sizes. Adzerk helps monetize ad block users through non-disruptive “native” ads.

● Customer advisor and voice of customer for top 20 US West and APAC customer accounts of Adzerk. Involved in all aspects of ad server product launch/go-live, contract development, contract management, SOW development, contract renewal, kick off, onboarding. Earned excellent customer references and case studies for Adzerk (G2crowd, Capterra). Conducted 1

quarterly business reviews, demos with customers to ensure that customer feedback is captured in user stories. Provided ad monetization opportunities and reco

● Earned excellent customer references and case studies for Adzerk (G2crowd, Capterra). Conducted quarterly business reviews, demos with customers to ensure that customer feedback is captured in user stories. Provided ad monetization opportunities and recommendations.

● Developed and implemented plans for account growth. Maintained subscription revenue numbers and developed account KPIs. Achieved ARR growth of $1 million. Key accounts: Coupang, Grab Taxi Holdings, Edmunds, Slickdeals, Imgur, Yelp, Mozilla.

● The role encompassed account management, project management, support responsibilities:

Implementation briefs, end stage reports, highlight reports and business cases

Checkpoint meetings, quarterly business reviews, and communication plans

Stakeholder engagement often involving C-level executives

Account growth, key stakeholder management, customer profiling

● Tools and Applications: ClientSuccess, PostMan, Web technologies, DataDog, AWS, TFS, ALM, Clubhouse, Trello, Hubspot

Product Owner/Software Engineering Manager Fiserv Pune 2017 - 2018

● Output Solutions from Fiserv delivers business-critical communications, direct marketing, and payment card solutions for thousands of companies in the financial services, healthcare, billing, utility, insurance, lending, retail, travel, entertainment and other industries.

● End-to-end delivery of a suite of web applications that automated storage of input files and data received from Fiserv customers. The process automation reduced the number of errors in print and mail operations by 50%.

● Solved the business problem of credit card prints getting rejected by customers. Developed a tool that compared credit card print templates with the credit card template specifications provided by a customer. The tool expedited the corrections using built-in business rules.

● The role encompassed product ownership (on one product) and project management (on multiple T&M projects) responsibilities:

Project planning, resource allocation, monitoring, estimating and budget management

Risk and issues management, quality checks and change management

Stakeholder engagement often involving C-level executives

Defining user persona and learning about the customers

Communicating the product’s value to the stakeholders

Providing feedback on product ideas and contributing new features

Developing user stories and epics

Influencing decision making and timeline

Identifying potential risks and issues in product management

Direct P/L responsibilities, managed a cross functional development team of 20+

● Tools and Applications: TFS, SwiftALM, Microsoft Project, Visio, Rally, Splunk Product Owner/Customer Engagement Manager LinguaSol Pune 2013 - 2017

● LinguaSol offers plugins, desktop installs and APIs for translation of web applications, web sites and enterprise applications. Linguify intercepts the windows GUI layer/web interfaces to translate the applications; translation without touching the source code or the database. 2

● Acted as a Product Owner for Linguify suite of products. Developed product backlog and user stories based on customer requirements. Translation plugin from the Linguify suite of products was widely adopted by ISVs and enterprise customers in APAC.

● Consistently delivered product releases within 90 days time frame

● Key customers: Intel, Emerson, BHP Billiton, SAP AG, SAP Afaria, Fujitsu West, Cisco Meraki

● The role encompassed product ownership responsibilities for the Linguify platform:

Developing strategy for new markets (in Asia Pacific), market fit analysis

Developing backlog based on market conditions and business requirements

Developing product marketing materials and collaterals

Developing user stories and epics

Influencing decision making and timeline

Identifying and resolving potential risks and issues

Maintaining product awareness on all levels

● Tools and Applications: Web API(s), Parsers, MySQL, Microsoft.NET Prior Work History

● Project Manager, Global Talent Track, Pune 2010 - 2012

● Oracle Technical Consultant, BioPharm Systems, San Mateo, CA 2007 - 2009

● Programmer/Analyst, ObjectWin, San Ramon, CA 2005 - 2006 Education

● MBA (Major - Business Administration, Minor - Entrepreneurship & Strategic Management), California State University, East Bay, 2008

● BE (Major - Instrumentation and Controls Engineering), University of Mumbai, 2002 Certifications

● Professional Scrum Product Owner, Scrum.Org, 2020

● Corporate Compliance and Ethics, Relias, 2020

● HIPAA overview, 2020

● Organization’s Best Practices: Basics of Finance, 2020

● Raiser’s Edge, Tableau 2020

● Target Analytics: Basics of Advanced Digital Marketing Analytics, 2020

● Data and Information Security Certification, 2004

● Oracle Clinical Training – BioPharm Systems, 2007

● Oracle Thesaurus Management Training – BioPharm Systems, 2007

● Perl Programming Fundamentals – University of California, Berkeley Extension, 2007 Achievements

● Fiserv, Delivery Excellence Award, 2018

● LinguaSol, preparing and filing patent applications, 2015 o Method and System for language translation (US9218341B2) o Context based translation (US9292497B2)

● Global Talent Track, Special Projects Excellence, 2011

● BioPharm Systems, President Award, 2008

Immigration Status: US Permanent Resident (green card holder) 3

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