SHANNON LUTZ

**** * ********* ****** · Chicago, IL 60641 · 312-***-**** · adiixf@r.postjobfree.com

SUMMARY

Regional Sales Manager with expertise in managing, training, and supporting teams and driving organizational growth and profitability. Proven ability to make significant contributions in developing new sales strategies and develop team leaders to increase sales and exceed quarterly quotas. Exceptional problem-solving abilities used for rapid growth, planning development, and market analysis.

CAREER TRACK

SALES MANAGEMENT 2013- PRESENT

Le Pain Quotidien

85 Broad Street, New York, NY 10004

Midwest Regional Sales and Event Manager; May 2019 – June 2020 Le Pain Quotidien is an international bakery chain focused on organic ingredients and sustainable practices. Since its inception is 1990, Le Pain Quotidien has been committed to nurturing community while building awareness for plant based and eco-friendly lifestyles.

I was tasked with re-introducing all catering and events in the Midwest market. Including but not limited to hiring and training teams, identifying issues and implementing new practices and procedures. I was responsible for an increase of 300% YOY in sales and acquiring many new corporate clients in the market.

• Implement strategic monthly sales plans, annual goals, competitive analysis, top and target accounts and client acquisition strategy.

• Proven track record of closing business and exceeding sales goals.

• Support teams’ daily operations while developing new procedures and standards to grow regional sales

• Liaison with national marketing team to roll out marketing initiatives in the Midwest region

• Actively prospect and bring in new clients and renew relationships with existing client base SBR Events Group

235 E Irving Park Rd Suite 100, Wood Dale, Illinois 60191 Corporate Business Development, Sales Manager; July 2018– May 2019 SBR Events Group is a collaboration of 2 of Chicago’s leading special event brands working together to provide clients with proven excellence in culinary services, design, and production for their special events. Sweet Baby Ray’s uses rustic cooking techniques like open fire cooking while incorporating our world- famous sauces. True Cuisine Catering and Event’s menus reflect seasonally inspired ingredients and refined presentation for a wide variety of social and corporate clients.

I was acquired to actively prospect for new clients in the corporate sector while continuing ongoing business development with existing or dormant accounts. I arrange and conduct special events, site inspections, and off-site presentations and tastings for potential clients and venue relationships. I acquired several new clients and venues for SBR while implementing new marketing initiatives and policies. SHANNON LUTZ

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Pinstripes

435 E Illinois St, Chicago, Illinois 60611

Group and Tourism Sales Manager, November 2016– July 2018 Pinstripes Chicago is one of thirteen U.S. locations located in the Streeterville neighborhood. The multi-functional event space offers bowling, bocce, and a full-service restaurant / bar with indoor and outdoor seating, serving Italian American cuisine.

I joined a team that needed more effective sales strategies as the company seeks to build more locations within and outside of the state. I hit the ground running and utilized my network along with dedicated prospecting to increase my company’s first quarter sales. The beginning of the fiscal year I saw 125% increase in sales from my individual contributions.

As Sales Manager, I’ve assisted my team in bringing in tourism and group travel clients and corporate business by using creative and effective marketing strategies.

Jewell Events Catering

424 N Wood St, Chicago, Illinois 60618

Sales / Events Manager, November 2013– November 2016 Jewell Events Catering has been a top Chicago catering company that has served numerous clients over the span of the last 45 years, including six U.S. Presidents, two Chicago mayors, and international diplomats. I had developed strong business relationships with the catering firm through my strong book of business I brought in and my ability to build rapport with prospective clients.

I was brought on board to build new business to an expanding company. In one particular example, accomplished this by signing a new client where Jewell gained 100% of that company’s daily catering business, netting over $300,000 within the first year of the relationship.

EDUCATION & CREDENTIALS

School of Business Administration, University of Central Florida, Orlando, Florida Event Coordination / Venue Recruit/ Staffing, Independent Consultant AREAS OF EXPERTISE

- Strategic Planning - Mobile Marketing / Social Media - Client / Public Relations

- Private Event Management - Catering Menu Design - Market Research / Analysis

- Professional Development - Brand Advocacy - Contract Development

- Community Outreach - Key Account Management - Email Strategy Development

- Financial Literacy Proofing - Salesforce - Adobe Suite

- Administrative Auditing - PNL Analysis - Google Suite

- Revenue / Profit Growth - ROI-Focused Program Execution - Microsoft Suite