Joseph Wodyka

Bethlehem, PA • 973-***-**** • adii67@r.postjobfree.com

https://www.linkedin.com/in/joseph-wodyka-5a0ab7/

Vice President of Sales / Director of Sales

Strategic Growth & Planning / Channel Distribution / Profit Optimization

Process Improvement / Diverse Products and Services

Highly successful senior-level sales executive with over 15 years of achievement in driving sales volume and channel distribution while increasing market share of brand portfolio within ever-changing, dynamic environments. Intuitive leader with acute business acumen to align core business, revenue, and growth objectives to meet and exceed profit goals. Continually lead, train, and motivate teams to top productivity and performance.

Areas of Expertise:

Strategic Planning and Implementation

Key Account Management / Client Service

Transformation Operations

Recruiting and Staffing Initiatives

Contract Development / Negotiations

High-level Partnerships

Budget Management / P&L Management

Business Analysis / Process Redesign

Staff Development Programs

Team Building and Leadership

Professional Experience

Calbee NA – Fairfield, CA

Vice President of Sales (9/2017 to Present)

Maximize sales performance for manufacturing and distribution company producing natural snack alternatives.

Orchestrate bottom-line sales factors, including managing sales process, directing cross-functional team performance, and aligning business channels with long-term goals. Develop cost controls for production and logistics. Train and develop sales team via organizational restructure strategy that includes extensive use of Key Performance Indicators (KPIs). Manage key accounts and deliver exceptional customer service.

Selected Contributions:

Transformed declining business from -8% to +5% sales growth YOY by improving team performance and customer service and streamlining sales process.

Improved gross profit margin by 12%.

POM Wonderful – Los Angeles, CA

Director of Sales (4/2016 to 9/2017

Developed and drove sales strategies for product placement in C-Store and drug stores channels for food and beverage distribution company producing products with high levels of antioxidants.

In key sales leadership role, held accountability for driving company revenue via C-store channel and by developing and executing key growth strategies and action plans required to achieve goals. Built brand and drove company channel revenue.

Selected Contributions:

“Hit the ground running” by growing annual sales by $4M within first six months of hire via new distribution channel within three major drug accounts.

Secured new contracts with C-Stores with 10,000 locations.

Successfully negotiated and closed deal for distribution of two products to Costco, generating additional $8M in revenue for first full year of distribution.

Produced additional $4M in revenue by reintroducing products on Foodservice Channel.

Popchips – Los Angeles, CA

Managing Director of Sales (6/2014 to 4/2016)

Led Forbes-rated company as America’s top most promising companies to increased distribution at Costco stores.

Built win-win partnerships with Costco and drug stores by developing productive relationships and successfully negotiating contracts. Generated reports for pipeline activity and managed budgets. Delivered category merchandising strategies to retailers and trained team in marketing, pricing, product, and sales strategies.

Selected Contributions:

Grew product distribution at Costco by 35% during first six months, producing 30% of company’s total sales.

Secured additional product placement in 17,000 C-store locations.

Increased drug store sales volume by 15% within first six months.

Wonderful Pistachios & Almonds – Los Angeles, CA

Director of Sales / Alternative Channels (1/2001 to 6/2014)

Spearheaded new channel development for world's largest grower and processor of almonds and pistachios.

Identified and secured new targets, accounts, and business opportunities and delivered dynamic product presentations to alternative channel customers while creating value for customers. Led and motivated six-member team in new product distribution, merchandising, and trade spend management procedures.

Selected Contributions:

Expanded market share by securing profitable accounts with non-traditional retailers, including Staples, Advanced Auto Stores, and Bed Bath & Beyond.

Held accountability for company’s largest accounts, generating $250M+ in annual sales from key retailers, including Target, Costco, BJ's, Kmart, Dollar Tree, Dollar General, Family Dollar, Staples, and Advance Auto Stores.

Grew drug and dollar retail customer volume by 15% within first year in position.

Boosted sales volume by 35% in 2014 by driving innovative merchandising and distribution programs.

Educational Background

Executive Studies Program University of Michigan – Ann Arbor, MI

Business Administration Coursework Bloomsburg University – Bloomsburg, PA

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