GREG GOSSLER

adii0g@r.postjobfree.com 619-***-**** linkedin.com/in/Gossler

Professional Summary Dedicated and knowledgeable marketing, product and project manager driven to achieve organizational success. A hard-working leader focused on serving the greater interests of the business landscape. An analytical, unrivaled expert in the field that excels in SEO, SEM, SaaS, and strategic development and product delivery. Trainer, mentor, leader, and motivated professional for generating results through omni-channel B2B and B2C marketing pipelines.

• Grew marketing database from 0 to 300K targets.

• Launched search engine app deployment that surpassed 15M downloads.

• Strong multi-platform public speaker with in-person and virtual delivery of 100s of webinars.

• Increased sales platform from $50K to $2.5M in 8 months.

• Cultivated more than $8M worth of consulting engagements and raised $140M through private offices.

Expertise Account Management, Business Development, Sales, Business-to-Business (B2B), Business-to-Consumer (B2C), Customer Relationship Management (CRM), Contact Center as a Service (CcaaS), Enterprise Solutions, Go-To-Market (GTM) Strategies, Growth Operations, Interactive Advertising Bureau (IAB), Management, Marketing, Marketing Automation (HubSpot, Marketo, ActOn) Monetization, Money Market Accounts (MMA), New Business Development, Organizational Management, Mobile Dev/Ops, Pay Per Click (PPC), Presentations, Product Development, Public Relations (PR) Management, Public Speaking and Presentation, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Software as a Service (SaaS), Platform as a Service (PaaS), Strategic Development, Strategic Planning, Strategic Partnerships, Team Leadership, Technology Stacks, JIRA

Skills Aha!, Amplitude, Analytical, Accountability and Goal Orientation, Basecamp, Business Strategy, Campaign Execution, Coaching, Collaboration, Communication, Communication Software: Google Chat, Slack, Consensus Builder, Critical Solutions, Cross-Channel Marketing, Customer Data Platforms, Customer Retention, Customer Service, Database Management, Detailed Business Planning, Detail Oriented, Digital Marketing, Email Marketing, Event-Driven Analytics (Amplitude and Mixpanel), Forecasting and Budgeting, Google AdWords, Group Organizer, HTML, HubSpot, Jira, Landing Page Optimization, Leadership Development, Lead Generation, Localytics, Mailchimp, Management, Marketo, Market Strategy & Execution, Membership Growth, Microsoft Office: Word, Excel, Outlook, PowerPoint, Mobile Marketing, Negotiating, Networking, Negotiations, OneSignal, Online Advertising, Online Marketing, Organizer, Optimizely, Outbound Marketing, Partnerships, Problem Solving, Process Improvement, Product Deployment, Prospecting, Relationship Building, Sales Execution, Salesforce, Sales Management, Sales Operations, Service Sales, Six Sigma, Social Media: Facebook, Instagram, Twitter, LinkedIn, Strategic Direction, System Development, Tableau, Training, UI/UX Support, Value Proposition, Voice of Customer, Volunteer, Web Analytics, Webinars, WordPress, Workflow Analysis

Professional

Experience

NTENT - Carlsbad, CA

Director of Marketing & Account Development February 2011 – Present

• Lead and deploy renaming, rebranding, and repositioning of NTENT, previously Vertical Search Works.

• Develop and launch NTENT Brand Ambassador program solution to boost company morale and foster internal collaboration.

• Influence and collaborate with cross-functional teams through integral business deals to raise $140M from private offices.

• Grow marketing database from zero to over 300K targets resulting in over 12,500 closed deal accounts and $2.3M in monthly recurring revenue using CRM Salesforce, Marketing Automation Act-On, HubSpot, Marketo, and MailChimp/ExactTarget.

• Scale New York sales operation to over 125 representatives with $1M+ in sales revenue via marketing and lead generation initiatives.

• Strategize day-to-day execution of all aspects of NTENT’s online presence including website, blog, internal/external newsletters, and social media resulting in 335% increase in social media growth.

• Manage 4 direct reports and multiple vendor relationships across internal and agency PR, MMA, Advertising Week, IWNY.

• Oversee ideation and creation of all marketing collateral for semantic technology, video, search, mobile, and investor presentations.

• GTM strategy for 9 mobile apps including a search engine localized in different languages for 4 countries resulting in 33% user retention rates and achieve the number 1 spot in Turkey with over 15M downloads.

• Key contributor to the operational strategy including requirements, design, implementation, and administration leveraging both free and best of breed platforms to support business operations.

• Subject matter Expert in all aspects of digital marketing and SEM.

• Develop partnerships with ad networks helped define requirements for the NTENT mobile ad network.

Platformic - Pacific Beach, CA

Director of Marketing & Business Development March 2010 – February 2011

• Developed reseller and affiliate program pipeline for SaaS platform from $50K to $2.5M in 8 months.

• Deployed complex systems including Salesforce Customer Relationship Management (CRM) Support System, Salesforce Support Ticket System, Basecamp Project Management System, and Data.com Prospecting Database.

• Automated lead generation and lead nurturing process with personalized e-mail strategies.

• Created, launched, and managed e-mail campaigns targeting various segments.

• Directed a complete overhaul of marketing collateral, presentations, and business agreements to modernize and drive growth and retention.

• Delivered technical and business presentations on site and virtually to external executives and internal teams to drive B2B sales, engagement, and adoption.

• Implemented SEO content pyramid, monthly newsletter and blogging strategy that increased unique visitors by 300%.

• SaaS content management technology was acquired by Fox.

NTENT - Carlsbad, CA

Director of Marketing & Monetization March 2007 – March 2010

• Transformed business from traditional software business model to a hosted SaaS model offering vertical search services to industry.

• Spearheaded adoption of organization services with global B2B/B2C online publishers by bolstering enterprise sales by launching 45 online properties in 24 months.

• Launched Salesforce CRM in 30 days including establishing workflows and reporting rules to consolidate business metrics, sales, marketing, and finance.

• Implemented Key Performance Indicators (KPIs) at various levels of the business through dashboards, replacing legacy executive reports.

• Utilized platform to implement organic, SEM, and SEO initiatives.

• Saved the company over $250,000 by renegotiating contracts with vendors.

• Delivered professional roadmap of developments and integrations in weekly webinars providing comprehensive layout of features and built an on-demand library of training modules.

• Developed and implemented business models for customers by creating customized strategies for “go to market,” and built affiliate network for distribution of client widgets.

• Managed internal technical sales teams and client-side product life cycle management.

• Identified ideal consumer and designed workflow materials to pull customers through sales and implementation processes.

• Pinpointed new partners and markets for the company's technology including Microsoft and VARS.

• Integrated Admomentum into our environment to match our customer ad models and provided support for Display, Keyword, Contextual, and Channel advertisements CPM, CPC, and CPA cost models.

CACI - Simulation Software Division - San Diego, CA

Director of Sales & Marketing October 1998 – March 2007

• Managed day-to-day operations and management of the simulation software division by coordinating sales, marketing, and technical teams.

• Surpassed personal quota of $1.5M in sales every year and captured $1.75M worth of funded product development from existing customers.

• Cultivated and won over $8M worth of consulting engagements tied to product sales throughout tenure.

• Maintained the highest profit margin of any division in the $3B company of 20%+ for 28 consecutive quarters in profit/loss accountability.

• Collaborated extensively with Fortune 500, Government, and Military organizations.

• Integrated CACI simulation technology with other OEMS: Cognos, Business Objects, 12, WebMethods, Microsoft SharePoint.

• Oversaw management of technical staff for both product and customer engagements.

• Designed, implemented, and maintained CRM Salesforce system for business group and later deployed sitewide.

• Personalized the process to pull prospects and customers through our consultative sales environment.

Marketing & Product Manager October 1998 – November 2000

• Determined positioning of CACI’s products in the marketplace and coordinated with the development team to determine what feature sets could be implemented to increase customer engagement/retention and broader market viability.

• Operated a demarcated website to manage all content and SEO initiatives.

• Managed the marketing budget including print/online advertising and conferences.

• Selected, coordinated, organized, and attended industry trade shows, conventions, and conferences.

• Developed and promoted success stories and press releases from existing customers.

• Oversaw release dates for both products and associated activities.

• Successfully reoriented physical classroom material to the virtual classroom and produced quarterly on-site training for company products.

Additional Experience

• Iceus Corporation - Founder, March 1995 - 1998

• American Express - Financial Advisor, October 1992 - March 1995

Education Arizona State University - Tempe, AZ

Bachelor of Science in Marketing and Finance

Certifications Google AdWords & Analytics

Miller Heiman Conceptual Selling® and Strategic Selling®

Financial Planning Certifications – Life & Health License, Series 7 & 63

California Real Estate License

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