Designer Sales

Genevieve Davis

917-***-**** I adii0c@r.postjobfree.com I

www.genevievemariedavis.com

PROFESSIONAL SUMMARY

Creative and strategic global knitwear design leader with 15+ years of experience and an MBA in Luxury Goods. Enjoys mentoring teams and building strong cross-functional relationships. Skilled at leading innovative design vision from initial concept through production execution. Strong business acumen and proven ability to execute vision into tangible business goals and opportunities. SKILLS

CHICO’S FAS, INC.

Designer and Product Manager - Knitwear/Dresses/Skirts, 2017-2020 Knitwear/Dresses/Skirts Designer, 2017

Knitwear Designer, 2016

Played a critical role in overall trend development/direction/outfitting, create designs that surpass financial goals, introducing innovation, raw material sourcing, cross-functional collaborations, business process optimization, manage teams workflow/timelines, negotiations, vendor/mill communications, create knitdowns and more. Selected Contributions:

■ Achieved a knitwear department +8.7% comp in 3 year stack.

■ Drove seasonal strategic direction in collaboration with merchandising to achieve business needs.

■ Accumulated $260K in seasonal cost savings by capitalizing on new opportunities and developing a quick turnaround calendar in yarn selection, knitwear development, production, and purchasing.

■ Saved $24K by reviewing 3D pattern placement, reducing product waste, and implementing sustainable, technical guidelines for factories.

■ Team Leadership and Development. Manage and mentor direct reports. Discuss, coach, and lead teams through an array of projects and business strategies. Foster environment of data driven innovative and creative solutions.

■ Drove relaunch line of dresses/skirts product assortments yielding a +53% 3 year stack and elevating product.

LILLY PULITZER

Knitwear/Swimwear/Cover-up Designer, 2013-2014

Directed and oversaw knitwear, swim, and cover-up businesses. Analyzed weekly, monthly, and seasonal sales reports to ensure long-term performance and delight customers. Delivered hands-on management to teammates as well as direct reports.

■ Increased categories by 51% in sales through new product strategy while maintaining brand DNA.

■ Travelled to PV & Pitti trade shows, European mills, and factories to source and lead development processes. Sourced luxury mongolian yarns for cashmere programs. EXPERIENCE

■ Knitwear Development

■ Trend Forecasting

■ Team Leadership

■ Technical Knitwear

Expert

■ Sustainability

■ Technology

■ Strategic Direction

■ Luxury Yarn Sourcing with

European Mills

Genevieve Davis

PROFESSIONAL SUMMARY CONT’D

EDUCATION

AWARDS

Global MBA, Universita’ di Bologna, Bologna, Italy In Design & Luxury Goods.

Additional Coursework in Sustainability and Innovation. BS in Fashion Design, Drexel University

ABBOT & MAIN (Luxury Loungewear start-up)

Head Designer, 2011-2013

In concert with CEO developed Start up brand - concept of Luxury lounge and activewear. Directed and oversaw the development and sales of Women’s & Men’s lines. Responsibilities included creating merchandise strategies, business calendar,and overseeing lifecycle of the product from concept through production.

■ Oversaw Marketing Photoshoots with Kate Upton, and Kellan Lutz.

■ Grew to $1.6 million business in one year with sales to Bloomingdales, Saks, and Nordstrom. MAX AZRIA RUNWAY & BCBG Collection/Runway

Senior Knitwear/Swimwear Designer, 2010-2011

Oversaw the creative design, concept inspiration, and development of Luxury knitwear categories.

■ Collaborated with marketing and styling teams for seasonal fashion shows.

■ Managed team of 3 associate designers, 2 assistant designers, and 2 interns.

■ Continuously developed into new yarns, stitches, and gg’s, while managing maintenance of yarn libraries. MARC-BY-MARC JACOBS

Senior Designer, 2009-2010

Shopped vintage studio warehouses, attended trade shows, and designed for retail/shows. Collaborated with marketing and styling teams for seasonal fashion shows. Create prototypes and developed fabric with European mills. CALVIN KLEIN

Knitwear Designer, 2007-2009

Designed knitwear categories for sportswear and accessories. Seasonal presentations to executives & stakeholders.

■ Increased knitted sportswear by 8% on reduction of inventory.

■ Responsible for technical packages and specifications to be passed to technical design team in a timely, orderly fashion.

Previous success in design at GAP PRODUCT (RED) raising $5 million for the (RED) foundation, and assistant/associate knitwear designer at Liz Claiborne.

■ Chico’s Innovation Award - New Customer Acquisition based on new e-commerce platform, 2019

■ Chico’s Award Recipient - Product Strategy, 2018

■ National Breast Cancer Society Concept Winner/Liz Claiborne, 2003

■ Liz Claiborne Award Recipient, 2002

COMPUTER SKILLS

Adobe Suite I Flex PLM I Microsoft Office I PDM I Illustrator I 3D

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