Megan Liu

adihmd@r.postjobfree.com 626-***-**** **301 Ansel, Irvine, CA 92618

Professional Experience:

Veterinary Assistant August 2020-Present

Banfield Pet Hospital – Rancho Santa Margarita, CA

• Maintained the flow of patients.

• Setup and execute procedures that do not require veterinarian or vet tech assistance.

• Communicated patient exam results and veterinarian recommendations to clients.

• Filled veterinarian-prescribed medications for patients.

• Educated clients about Optimum Wellness Plans (Banfield’s preventative care plans).

• Adhered to hospital standards that keep pets safe, as well as keep the treatment areas, exam rooms, and labs cleaned and organized.

• Assist veterinarians and vet techs as needed with TPR and veterinary services as needed (including, but not limited to): nail trim, anal gland expression, fecal/urine sample collections and analysis, blood drawing testing, ear swabs, skin impressions, X-rays, medication filling, medical scribing, client calls, vaccine administration, anesthesia monitoring, surgery setups, fluid administration, catheter making, etc.). Marketing Consultant May 2020-Present

OrthoFX (dental/clear aligner start-up) – Irvine, CA

• Ad hoc marketing projects up to 20 hours per week. Marketing Manager, Healthcare Professional (HCP) January 2020-May 2020 OrthoFX (dental/clear aligner start-up) – Irvine, CA

• Responsible for the tactical execution of HCP marketing and sales enablement strategies (i.e. doctor loyalty programs, new doctor onboarding, and quarterly in-office promotional events).

• Represented HCP marketing for and advised consumer marketing with full-cycle product launches. Successfully launched 3 new product offerings within 3 months with deadlines of 2 weeks or less for each launch. Launches included Retainer Subscription, Remote Monitoring App, and Consumer Impression Kits.

• Managed weekly software product releases related to web design, user experience, and communications.

• Led HCP lead generation efforts by executing and optimizing weekly email campaigns (4 per week) and A/B message testing, increasing doctor acquisition by 800% in one month (during COVID-19 pandemic).

• Developed marketing and educational programs, digital assets, and sales collateral.

• Worked closely with the executive team to develop core messaging and brand guidelines.

• Collaborated with internal and external partners to ensure that core messaging is effectively and consistently communicated through field sales and HCP channels (i.e. doctor portal, web, email, trade shows, peer-to-peer). Marketing Associate, Commercial Real Estate July 2018-November 2019 Ten-X Commercial (real estate technology start-up) – Irvine, CA

• Supported a sales team of 30 with sales enablement tools (i.e. case studies, custom email campaigns to garner leads, webinar facilitation, weekly data reports, and the development of brochures, product sheets, and flyers.

• Supported asset marketing with copy development for digital banners and Google responsive ads (20 per week).

• Developed and deployed featured asset emails (3-5 per day) using basic HTML via Pardot.

• Collected qualitative and quantitative data from marketing campaigns and increased open rates by 25% and click to open rates by 30% month after month.

• Developed and deployed company-wide internal communications on a weekly basis via Campaign Monitor.

• Worked closely with the executive team to develop corporate messaging post separation from Auction.com.

• Managed the administration of Seismic and trained approximately 5-10 new users on a monthly basis. Associate Brand Manager October 2017-July 2018

Infinium Spirits (family-owned alcohol supplier company) – Aliso Viejo, CA

• Supported a brand team of 8 with digital marketing, social media management, PR, brand planning, regional/national consumer events and tastings, and new innovation projects and brand launches.

• Supported a sales team of 100 with marketing collateral requests and execution of strategic brand initiatives.

• Responsible for developing and implementing the e-commerce strategy across all brands.

• Developed POS materials for all brands (i.e. product sheets, shelf talkers, billboards, banners, recipe cards, etc.).

• Managed the coupon process for all brands (100 requests per year): creative ideation, development, communication with the sales force, legal sign off, reconciliation of charges, tracking, and redemption analysis.

• Developed press releases for new product releases and brand launches.

• Analyzed Nielsen data reports for all brands to include in brand plans, distributor decks, and brand decks.

• Managed the annual spirit competition entries (5 per year).

• Supported Brand Managers with invoice processing, budget tracking, and reporting and analysis. Marketing Assistant, NUEDEXTA August 2016-August 2017 Avanir Pharmaceuticals, Inc. (mid-sized neuroscience pharmaceutical company) – Aliso Viejo, CA

• Supported a robust sales team of 300 and a marketing team of 12 with day-to-day project management, product management, digital marketing, event planning, vendor/agency relationship management, contracts development, calendar/travel management, department budget tracking, expense reports, and PO/invoice processing.

• Nominated as CGS Contracts Champion by the company’s legal team for delivering perfect contracts on a consistent basis (40% of the entire company’s contracts).

• Managed the production/fulfillment schedule of NUEDEXTA’s promotional materials.

• Participated in brand strategy meetings for the different marketing divisions of the NUEDEXTA brand.

• Worked closely with the HR team to coordinate interviews between marketing team members and potential candidates while adhering to basic HR policies and regulations.

• On-boarded and trained fellow admins and marketing employees to ensure a smooth transition and experience. Marketing and Sales Operations Coordinator March 2015-August 2016 BDS Marketing, Inc. (retail marketing services agency) – Irvine, CA

• Supported a marketing team of 10 and sales team of 50 to drive and finalize marketing deliverables.

• Developed content for the company’s social media channels, email campaigns, and website.

• Developed monthly blog posts, weekly case studies, and monthly press releases.

• Developed presentation decks to support the sales, account, and client service teams.

• Managed the RFP process for new business ventures, helped draft responses for proposals, and submit bids.

• Developed proposals and contracts for new business opportunities and continuity projects.

• Managed the administration of Salesforce.

Additional Employment (Pet Care / Customer Service):

• Rover (self-employed) - Overnight Dog Boarder, Dog Walker, Dog Day Care 2 years

• PetSmart PetsHotel (City of Industry, CA) - Guest Services Associate & Pet Care Specialist 1 year

• Target Corporation (Diamond Bar, CA) - Sales Floor Team Member 2 years

• Hollister Co. (City of Industry, CA) - Sales Associate 2 years Education:

California State Polytechnic University, Pomona Graduated: July 2015 Bachelor of Science: Business Administration (Emphasis: Marketing Management) Recognized on the President’s List for one quarter and Dean’s List for five quarters. Volunteer Experiences:

Modjeska Ranch Rescue: Volunteer 2 years

Love Volunteers:Medical Volunteer in Oaxaca, Mexico 1 week American Marketing Association: General Community Member 3 years Priceless Pets: Volunteer 5 years

Windsor at Victoria Heights Senior Community: Volunteer 1 year Professional References:

Reference 1: Dr.Mei-chun Wu, DVM • Veterinarian, Banfield • adihmd@r.postjobfree.com • 714-***-**** Reference 2: Beth Bentley • Former Director of Marketing, OrthoFX • adihmd@r.postjobfree.com • 303-***-**** Reference 3: Vanessa Casco • Former VP of Marketing, Ten-X • adihmd@r.postjobfree.com • 949-***-****

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